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Automation Integration · head to head

Celigo vs Whatagraph

Celigo logo

Celigo

Automation Integration

The iPaaS platform for mid-market and enterprise

From
$400/month
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Celigo prices are not published on any of the three editions; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Celigo covers App integration, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Celigo and Whatagraph actually diverge.

Attributes where Celigo and Whatagraph differ
AttributeCeligoWhatagraph
Starting price$400/monthFree
Free tierNoYes
PlatformsWeb, MobileWeb, Mobile, Api
CategoryAutomation IntegrationMarketing
Founded20082016

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Celigo

  • App integration
  • Process automation
  • Master data management
  • API management
  • Workflow builder
  • Error handling
  • Analytics
  • 800+ apps

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Celigo

  • Integrating NetSuite with ecommerce and CRM systemsnot Whatagraph
  • Prebuilt integration templates between common business applicationsnot Whatagraph
  • Building custom flows between internal systemsnot Whatagraph
  • Governance and auditability over integrations on the higher editionsnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Celigo
  • Blending data from multiple ad platforms into one dashboardnot Celigo
  • White-labelled reporting under an agency's own brandingnot Celigo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Celigo

  • Prices are not published on any of the three editions
  • Billed on endpoints and flows, so the cost is driven by how many systems you connect rather than by volume through them
  • API Builder, lookup caching and a sandbox all require the Professional edition
  • Single sign-on is optional on Standard and included from Professional up
  • Unlimited endpoints and the full governance features are Enterprise only

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Celigo

$400/month
  • Growth$400/month
    • 50 integrations
    • Basic support
  • Scale$1200/month
    • Unlimited integrations
    • Priority support
  • Enterprise$3000/month
    • Custom solutions
    • Dedicated support

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Celigo if

  • You need app integration.
  • You work on Web, Mobile.
  • You also want process automation.
Celigo review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Celigo or Whatagraph better?
Neither clearly leads. Celigo starts at $400/month and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Celigo or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at $400/month for Celigo and Free for Whatagraph.
Does Celigo or Whatagraph run on more platforms?
Celigo runs on Web, Mobile. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Celigo starts at $400/month.
What is Celigo best used for?
Celigo is most often used for integrating netsuite with ecommerce and crm systems, prebuilt integration templates between common business applications, building custom flows between internal systems, governance and auditability over integrations on the higher editions. Of those, integrating netsuite with ecommerce and crm systems and prebuilt integration templates between common business applications are not what Whatagraph is typically brought in for.
What can Celigo do that Whatagraph cannot?
Celigo covers App integration, Process automation, Master data management, API management. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Celigo: How much does Celigo cost?

Celigo pricing is not publicly disclosed; the vendor requires direct contact with sales to obtain pricing quotes based on your endpoint and workflow requirements.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Celigo: What is Celigo's pricing model?

Celigo uses a flat-rate subscription model based on endpoints and flows, not per-transaction costs; customers must contact sales for actual pricing for each tier.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Celigo: Is there a free trial for Celigo?

Yes, Celigo offers a 30-day free trial with unlimited access to the platform; no credit card is required to start the trial.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Celigo: What are the Celigo pricing tiers?

Celigo offers Standard, Professional, and Enterprise editions; specific pricing for each is not published and requires sales contact, with Enterprise including unlimited endpoints and premium support.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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