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Automation Integration · head to head

Automation Anywhere vs Postscript

Automation Anywhere logo

Automation Anywhere

Automation Integration

Enterprise automation software

From
$200/month
Rated
-
Full reviewWebsite
Postscript logo

Postscript

Marketing

SMS marketing built for Shopify merchants, with carrier fees billed on top of message rates

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Automation Anywhere no enterprise pricing tiers published; contact sales required for commercial deployment pricing; Postscript carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • They diverge on capability: Automation Anywhere covers Desktop RPA, Postscript covers Shopify segmentation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Automation Anywhere and Postscript actually diverge.

Attributes where Automation Anywhere and Postscript differ
AttributeAutomation AnywherePostscript
Starting price$200/month$49/month
Pricing modelsubscriptionPer month plus per message sent
PlatformsDesktop, WebWeb, iOS
CategoryAutomation IntegrationMarketing
Founded2003Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Automation Anywhere

  • Desktop RPA
  • Cloud RPA
  • No-code automation
  • Intelligent process automation
  • Analytics
  • Monitoring
  • Scalability
  • 500+ connectors

Only in Postscript

  • Shopify segmentation
  • Automated flows
  • Subscriber acquisition
  • Two-way conversations
  • MMS campaigns
  • Revenue attribution
  • Headless SDK
  • Usage-based tiers

What people use each for

The jobs each tool is most often brought in to do.

Automation Anywhere

  • Workflow Automationnot Postscript
  • Data Integrationnot Postscript
  • Process Automationnot Postscript
  • App Integrationnot Postscript
  • API Connectivitynot Postscript

Postscript

  • A Shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inboxnot Automation Anywhere
  • A brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanismnot Automation Anywhere
  • A merchant segmenting by past purchase and variant to send replenishment reminders at the right intervalnot Automation Anywhere
  • A store on headless Shopify or a custom stack that still wants SMS built on order data through the SDKnot Automation Anywhere

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Automation Anywhere

  • No enterprise pricing tiers published; contact sales required for commercial deployment pricing
  • Cloud Community Edition is free but limited compared to enterprise offerings

Postscript

  • Carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • The cheapest per-message rates require the $500 a month plan, so a small sender pays more than double the headline low rate per text.
  • The $0 Starter plan carries a $49 minimum monthly spend, so it is not a free tier and quiet months still generate a bill.
  • US SMS marketing carries real legal exposure under consent, quiet hours and carrier registration rules, and the compliance obligation sits with the merchant, not the platform.
  • It is SMS and MMS only, so email, push and on-site messaging live in a separate tool and audience suppression between the two has to be managed across systems.

Pricing, plan by plan

Automation Anywhere

$200/month
  • CommunityFree
    • Community version
    • Limited use
  • Enterprise$200/month
    • Full RPA capabilities
  • Premium$500/month
    • Advanced features
    • Priority support

Postscript

$49/month
  • Starter$49/month
    • $0 base fee but a $49 minimum monthly spend
    • SMS at $0.015 and MMS at $0.045 per message
    • Campaigns, automations, acquisition tools and analytics
  • Growth$100/month
    • Lower per-message rates than Starter
    • Full campaign and automation feature set
    • No contract required
  • Professional$500/month
    • Rates falling towards $0.007 SMS and $0.024 MMS
    • Suited to high-volume senders
    • Upgrade or downgrade at any time
  • Enterprise$undefined/month
    • Custom pricing on a contract
    • Negotiated message rates and support terms

Which should you pick?

Choose Automation Anywhere if

  • You need desktop rpa.
  • You work on Desktop, Web.
  • You also want cloud rpa.
Automation Anywhere review

Choose Postscript if

  • You need shopify segmentation.
  • You work on Web, iOS.
  • You also want automated flows.
Postscript review

Questions people ask

Is Automation Anywhere or Postscript better?
Neither clearly leads. Automation Anywhere starts at $200/month and Postscript at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Automation Anywhere or Postscript?
Automation Anywhere starts at $200/month and Postscript at $49/month.
Does Automation Anywhere or Postscript run on more platforms?
Automation Anywhere runs on Desktop, Web. Postscript runs on Web, iOS.
What is Automation Anywhere best used for?
Automation Anywhere is most often used for workflow automation, data integration, process automation, app integration. Of those, workflow automation and data integration are not what Postscript is typically brought in for.
What can Automation Anywhere do that Postscript cannot?
Automation Anywhere covers Desktop RPA, Cloud RPA, No-code automation, Intelligent process automation. Postscript covers Shopify segmentation, Automated flows, Subscriber acquisition, Two-way conversations.

Answered from the vendors’ own pages

Automation Anywhere: How much does Automation Anywhere cost?

Automation Anywhere provides a Cloud Community Edition available free with full-featured automation access. Enterprise and commercial deployment pricing is not publicly disclosed and requires contact with the sales team for a custom quote.

Source
Postscript: Is Postscript only for Shopify?

It is built for Shopify and that is where its segmentation advantage lies, but headless and non-Shopify stores are supported through an SDK with more setup work.

Automation Anywhere: Does Automation Anywhere offer a free version?

Yes, Automation Anywhere offers the Cloud Community Edition as a free option with full-featured automation access for learning and development purposes. Commercial and enterprise use requires different licensing arrangements.

Source
Postscript: What is the real cost per text?

The plan rate plus carrier fees. On Starter that is about $0.015 plus roughly $0.00418 in US carrier fees per SMS, so budget close to two cents a message before discounts.

Postscript: Is the Starter plan free?

No. The base fee is $0 but there is a $49 minimum monthly spend, so it functions as a $49 floor.

Postscript: Do I need a contract?

No. Contracts are offered but not required, and plans can be moved up or down at any time under usage-based billing.

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