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Automation Integration · head to head

Automate.io vs Supermetrics

Automate.io logo

Automate.io

Automation Integration

Connect and automate your cloud applications

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only Automate.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Automate.io no longer exists as a product. automate.io redirects to notion.com, which acquired the company and wound the integration service down; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Automate.io covers Multi-step automations, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Automate.io and Supermetrics actually diverge.

Attributes where Automate.io and Supermetrics differ
AttributeAutomate.ioSupermetrics
Starting priceFree€49/month
Pricing modelusage-basedsubscription
Free tierYesNo
PlatformsWeb, MobileWeb, Google-sheets, Data-studio, Excel, Api
CategoryAutomation IntegrationMarketing
Founded20142010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Automate.io

  • Multi-step automations
  • Conditional logic
  • Data mapping
  • Error handling
  • Scheduling
  • Webhooks
  • API integrations
  • 500+ apps

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Salesforce
  • HubSpot
  • GDPR compliant

What people use each for

The jobs each tool is most often brought in to do.

Automate.io

  • Workflow Automationnot Supermetrics
  • Data Integrationnot Supermetrics
  • Process Automationnot Supermetrics
  • App Integrationnot Supermetrics
  • API Connectivitynot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Automate.io
  • Loading advertising data into BigQuery or Snowflake for reportingnot Automate.io
  • Automating recurring client marketing reports at an agencynot Automate.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Automate.io

  • No longer exists as a product. automate.io redirects to notion.com, which acquired the company and wound the integration service down
  • Existing automations were not portable to Notion, so users had to rebuild elsewhere

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Automate.io

Free
  • FreeFree
    • 250 tasks/month
    • 2 automations
  • Starter$15/month
    • 5000 tasks/month
    • Unlimited automations
    • Email support
  • Professional$50/month
    • Unlimited tasks
    • Priority support
    • Advanced features

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Automate.io if

  • You need multi-step automations.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want conditional logic.
Automate.io review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Automate.io or Supermetrics better?
Neither clearly leads. Automate.io starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Automate.io or Supermetrics?
Automate.io has a free tier; the other does not. Paid plans start at Free for Automate.io and €49/month for Supermetrics.
Does Automate.io or Supermetrics run on more platforms?
Automate.io runs on Web, Mobile. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Automate.io for free?
Yes. Automate.io has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Automate.io best used for?
Automate.io is most often used for workflow automation, data integration, process automation, app integration. Of those, workflow automation and data integration are not what Supermetrics is typically brought in for.
What can Automate.io do that Supermetrics cannot?
Automate.io covers Multi-step automations, Conditional logic, Data mapping, Error handling. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Salesforce, HubSpot, GDPR compliant.

Answered from the vendors’ own pages

Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
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