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Influencer Marketing · head to head

The Influencer Marketing Factory vs Modash

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The Influencer Marketing Factory

Influencer Marketing

Full-service influencer marketing agency and platform

From
$5000/project
Rated
-
Full reviewWebsite
Modash logo

Modash

Influencer Marketing

Find any influencer on Earth

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Modash has a free tier, so it costs nothing to try first.
  • They diverge on capability: The Influencer Marketing Factory covers Strategy consulting, Modash covers 250M+ creator database.

Where they differ

Only the attributes on which The Influencer Marketing Factory and Modash actually diverge.

Attributes where The Influencer Marketing Factory and Modash differ
AttributeThe Influencer Marketing FactoryModash
Starting price$5000/projectFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, In-personWeb, Api
Founded20142018

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in The Influencer Marketing Factory

  • Strategy consulting
  • Creator discovery
  • Campaign management
  • Content production
  • Performance analytics
  • Agency support
  • Full-service execution
  • Twitter

Only in Modash

  • 250M+ creator database
  • Audience demographics
  • Fake follower detection
  • Lookalike discovery
  • Campaign monitoring
  • Influencer CRM
  • Data export
  • Email finder

Both cover

  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

The Influencer Marketing Factory

  • Full-service campaignsnot Modash
  • Content productionnot Modash
  • Strategy consultingnot Modash

Modash

  • Searching a creator database for Instagram, TikTok and YouTube influencersnot The Influencer Marketing Factory
  • Vetting influencer audience quality before outreachnot The Influencer Marketing Factory
  • Tracking creator content and campaign performancenot The Influencer Marketing Factory
  • Paying creators and running affiliate programmes from one platformnot The Influencer Marketing Factory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

The Influencer Marketing Factory

Nothing recorded yet. See the The Influencer Marketing Factory review.

Modash

  • Essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
  • Essentials plan excludes creator payments and affiliate features entirely
  • Tracked creators are capped at 100 on Essentials and 250 on Performance
  • Email unlocks are capped at 150 per month on Essentials and 400 per month on Performance
  • Exceeding a plan limit requires upgrading the plan rather than paying an overage
  • Payments and affiliate payouts are charged 5% above the free threshold of $10,000 per year on Performance
  • Enterprise starts at $14,700 per year and is the only plan with customisable quotas
  • The 14 day free trial is capped at 20 profile opens, 6 email unlocks and 10 tracked creators

Pricing, plan by plan

The Influencer Marketing Factory

$5000/project
  • Starter Campaign$5000/project
    • Strategy consultation
    • Creator selection
    • Campaign management
  • Full Service$15000/project
    • Strategy consulting
    • Content production
    • Creator network

Modash

Free
  • FreeFree
    • Limited searches
    • Basic filters
    • 5 profile views
  • Essentials$99/month
    • Unlimited searches
    • 150 profiles/month
    • Audience data
  • Performance$299/month
    • 500 profiles/month
    • Lookalike discovery
    • Campaign tracking
  • Enterprise$undefined/month
    • Unlimited profiles
    • API access
    • Custom solutions

Which should you pick?

Choose The Influencer Marketing Factory if

  • You need strategy consulting.
  • You work on Web, In-person.
  • You also want creator discovery.
The Influencer Marketing Factory review

Choose Modash if

  • You need 250m+ creator database.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want audience demographics.
Modash review

Questions people ask

Is The Influencer Marketing Factory or Modash better?
Neither clearly leads. The Influencer Marketing Factory starts at $5000/project and Modash at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, The Influencer Marketing Factory or Modash?
Modash has a free tier; the other does not. Paid plans start at $5000/project for The Influencer Marketing Factory and Free for Modash.
Does The Influencer Marketing Factory or Modash run on more platforms?
The Influencer Marketing Factory runs on Web, In-person. Modash runs on Web, Api.
Can I use Modash for free?
Yes. Modash has a free tier, so you can try it without paying. The Influencer Marketing Factory starts at $5000/project.
What is The Influencer Marketing Factory best used for?
The Influencer Marketing Factory is most often used for full-service campaigns, content production, strategy consulting. Of those, full-service campaigns and content production are not what Modash is typically brought in for.
What can The Influencer Marketing Factory do that Modash cannot?
The Influencer Marketing Factory covers Strategy consulting, Creator discovery, Campaign management, Content production. Modash covers 250M+ creator database, Audience demographics, Fake follower detection, Lookalike discovery. Both handle Instagram, TikTok, YouTube, GDPR.
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Related pages

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