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Influencer Marketing · head to head

The Influencer Marketing Factory vs Modash

The Influencer Marketing Factory logo

The Influencer Marketing Factory

Influencer Marketing

Full-service influencer marketing agency and platform

From
$5000/project
Rated
-
Full reviewWebsite
Modash logo

Modash

Influencer Marketing

Find any influencer on Earth

From
$199/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: The Influencer Marketing Factory covers Strategy consulting, Modash covers 250M+ creator database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which The Influencer Marketing Factory and Modash actually diverge.

Attributes where The Influencer Marketing Factory and Modash differ
AttributeThe Influencer Marketing FactoryModash
Starting price$5000/project$199/month
Pricing modelquotesubscription
PlatformsWeb, In-personWeb, Api
Founded20142018

Identical on both: free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in The Influencer Marketing Factory

  • Strategy consulting
  • Creator discovery
  • Campaign management
  • Content production
  • Performance analytics
  • Agency support
  • Full-service execution
  • Twitter

Only in Modash

  • 250M+ creator database
  • Audience demographics
  • Fake follower detection
  • Lookalike discovery
  • Campaign monitoring
  • Influencer CRM
  • Data export
  • Email finder

Both cover

  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

The Influencer Marketing Factory

  • Full-service campaignsnot Modash
  • Content productionnot Modash
  • Strategy consultingnot Modash

Modash

  • Searching a creator database for Instagram, TikTok and YouTube influencersnot The Influencer Marketing Factory
  • Vetting influencer audience quality before outreachnot The Influencer Marketing Factory
  • Tracking creator content and campaign performancenot The Influencer Marketing Factory
  • Paying creators and running affiliate programmes from one platformnot The Influencer Marketing Factory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

The Influencer Marketing Factory

Nothing recorded yet. See the The Influencer Marketing Factory review.

Modash

  • Essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
  • Essentials plan excludes creator payments and affiliate features entirely
  • Tracked creators are capped at 100 on Essentials and 250 on Performance
  • Email unlocks are capped at 150 per month on Essentials and 400 per month on Performance
  • Exceeding a plan limit requires upgrading the plan rather than paying an overage
  • Payments and affiliate payouts are charged 5% above the free threshold of $10,000 per year on Performance
  • Enterprise starts at $14,700 per year and is the only plan with customisable quotas
  • The 14 day free trial is capped at 20 profile opens, 6 email unlocks and 10 tracked creators

Pricing, plan by plan

The Influencer Marketing Factory

$5000/project
  • Starter Campaign$5000/project
    • Strategy consultation
    • Creator selection
    • Campaign management
  • Full Service$15000/project
    • Strategy consulting
    • Content production
    • Creator network

Modash

$199/month
  • Essentials$199/month
    • 300 opened profiles/month
    • 150 creator email unlocks/month
    • 100 tracked creators
  • Essentials Annual$2388/year
    • 25% discount from monthly billing
  • Performance$499/month
    • 800 opened profiles/month
    • 400 creator email unlocks/month
    • 250 tracked creators
  • Performance Annual$5988/year
    • 14% discount from monthly billing

Which should you pick?

Choose The Influencer Marketing Factory if

  • You need strategy consulting.
  • You work on Web, In-person.
  • You also want creator discovery.
The Influencer Marketing Factory review

Choose Modash if

  • You need 250m+ creator database.
  • You work on Web, Api.
  • You also want audience demographics.
Modash review

Questions people ask

Is The Influencer Marketing Factory or Modash better?
Neither clearly leads. The Influencer Marketing Factory starts at $5000/project and Modash at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, The Influencer Marketing Factory or Modash?
The Influencer Marketing Factory starts at $5000/project and Modash at $199/month.
Does The Influencer Marketing Factory or Modash run on more platforms?
The Influencer Marketing Factory runs on Web, In-person. Modash runs on Web, Api.
What is The Influencer Marketing Factory best used for?
The Influencer Marketing Factory is most often used for full-service campaigns, content production, strategy consulting. Of those, full-service campaigns and content production are not what Modash is typically brought in for.
What can The Influencer Marketing Factory do that Modash cannot?
The Influencer Marketing Factory covers Strategy consulting, Creator discovery, Campaign management, Content production. Modash covers 250M+ creator database, Audience demographics, Fake follower detection, Lookalike discovery. Both handle Instagram, TikTok, YouTube, GDPR.

Answered from the vendors’ own pages

Modash: How much does Modash cost?

Modash costs 199 USD/month (Essentials), 499 USD/month (Performance), or 14,700 USD/year minimum (Enterprise). Annual plans provide 14-25% discounts.

Source
Modash: Is there a free trial?

Yes, a 14-day free trial is available without requiring a credit card, with limited access to 20 profile views, 6 email unlocks, and 10 tracked creators.

Source
Modash: What are the usage limits per plan?

Essentials includes 300 opened profiles/month, 150 email unlocks/month, 100 tracked creators, and 2 team members. Performance increases to 800 profiles, 400 unlocks, 250 creators, and 5 team members.

Source
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