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Attribution vs Plausible

A

Attribution

Software

First-party data marketing attribution platform

From
$2000/month
Rated
-
Full reviewWebsite
Plausible logo

Plausible

Software

Simple, privacy-friendly analytics

From
$9/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Attribution covers First-party data attribution, Plausible covers Page view tracking.

Where they differ

Only the attributes on which Attribution and Plausible actually diverge.

Attributes where Attribution and Plausible differ
AttributeAttributionPlausible
Starting price$2000/month$9/month
PlatformsWeb, Mobile, ApiWeb
Founded20202018

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attribution

  • First-party data attribution
  • Multi-touch attribution
  • Privacy-compliant tracking
  • Real-time insights
  • Conversion tracking
  • Channel attribution
  • Custom reporting
  • API access

Only in Plausible

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Outbound link click tracking
  • Privacy-focused
  • No cookies
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Attribution

  • Marketing attributionnot Plausible
  • ROI trackingnot Plausible
  • Privacy-compliant trackingnot Plausible
  • First-party datanot Plausible

Plausible

  • Privacy-focused web analytics without cookies or personal datanot Attribution
  • A Google Analytics replacement that needs no consent bannernot Attribution
  • Self-hosted analytics on your own infrastructurenot Attribution
  • EU-hosted measurement for data residency requirementsnot Attribution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attribution

Nothing recorded yet. See the Attribution review.

Plausible

  • There is no free tier, only a 30 day trial
  • Paid plans are metered on monthly pageviews, so a traffic spike moves you up a plan
  • Self-hosting is possible but means running and updating the service yourself
  • Deliberately simple, so there are no user-level profiles or funnel-by-individual reports the way a cookie-based analytics tool provides

Pricing, plan by plan

Attribution

$2000/month
  • Starter$2000/month
    • Up to 5 channels
    • Basic attribution
    • Monthly reports
  • Professional$5000/month
    • Unlimited channels
    • Advanced attribution
    • Weekly reports
  • Enterprise$undefined/month
    • Custom implementation
    • Real-time attribution
    • Dedicated support

Plausible

$9/month
  • Starter$9/month
    • Up to 10k monthly page views
    • 30 days retention
    • Basic analytics

Which should you pick?

Choose Attribution if

  • You need first-party data attribution.
  • You work on Web, Mobile, Api.
  • You also want multi-touch attribution.
Attribution review

Choose Plausible if

  • You need page view tracking.
  • You also want goal tracking.
Plausible review

Questions people ask

Is Attribution or Plausible better?
Neither clearly leads. Attribution starts at $2000/month and Plausible at $9/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attribution or Plausible?
Attribution starts at $2000/month and Plausible at $9/month.
Does Attribution or Plausible run on more platforms?
Attribution runs on Web, Mobile, Api. Plausible runs on Web.
What is Attribution best used for?
Attribution is most often used for marketing attribution, roi tracking, privacy-compliant tracking, first-party data. Of those, marketing attribution and roi tracking are not what Plausible is typically brought in for.
What can Attribution do that Plausible cannot?
Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights. Plausible covers Page view tracking, Goal tracking, Real-time analytics, Outbound link click tracking.
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