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Marketing · head to head

Attribution vs Cognito Forms

A

Attribution

Marketing

First-party data marketing attribution platform

From
$2000/month
Rated
-
Full reviewWebsite
Cognito Forms logo

Cognito Forms

Surveys

Powerful forms made easy

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Cognito Forms has a free tier, so it costs nothing to try first.

Where they differ

Only the attributes on which Attribution and Cognito Forms actually diverge.

Attributes where Attribution and Cognito Forms differ
AttributeAttributionCognito Forms
Starting price$2000/monthFree
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb
CategoryMarketingSurveys
Founded2020Unknown

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attribution

  • First-party data attribution
  • Multi-touch attribution
  • Privacy-compliant tracking
  • Real-time insights
  • Conversion tracking
  • Channel attribution
  • Custom reporting
  • API access

Only in Cognito Forms

Nothing recorded that Attribution does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Attribution

  • Marketing attributionnot Cognito Forms
  • ROI trackingnot Cognito Forms
  • Privacy-compliant trackingnot Cognito Forms
  • First-party datanot Cognito Forms

Cognito Forms

  • Building HIPAA-compliant data collection forms without codingnot Attribution
  • Creating multi-step approval workflows for contract signingnot Attribution
  • Collecting payments inline within customer intake formsnot Attribution
  • Routing applications automatically based on responsesnot Attribution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attribution

Nothing recorded yet. See the Attribution review.

Cognito Forms

  • Individual free plan caps at 100 entries per month and 1 user
  • Pro plan ($24/mo monthly, $19/mo billed annually) still limits to 2 users and 2,000 entries per month
  • HIPAA compliance and single sign-on are restricted to the Enterprise tier ($174/mo monthly, $129/mo annual)

Pricing, plan by plan

Attribution

$2000/month
  • Starter$2000/month
    • Up to 5 channels
    • Basic attribution
    • Monthly reports
  • Professional$5000/month
    • Unlimited channels
    • Advanced attribution
    • Weekly reports
  • Enterprise$undefined/month
    • Custom implementation
    • Real-time attribution
    • Dedicated support

Cognito Forms

Free
  • IndividualFree
    • 100 entries per month
    • 1 user
    • Cognito Forms branding included
  • Pro$24/month
    • 2000 entries per month
    • 2 users
    • Electronic signatures
  • Team$49/month
    • 10000 entries per month
    • 5 users
    • 5 guest access
  • Enterprise$174/month
    • Unlimited entries
    • 20 users
    • 20 guest access

Which should you pick?

Choose Attribution if

  • You need first-party data attribution.
  • You work on Web, Mobile, Api.
  • You also want multi-touch attribution.
Attribution review

Choose Cognito Forms if

  • You want to start without paying.
Cognito Forms review

Questions people ask

Is Attribution or Cognito Forms better?
Neither clearly leads. Attribution starts at $2000/month and Cognito Forms at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attribution or Cognito Forms?
Cognito Forms has a free tier; the other does not. Paid plans start at $2000/month for Attribution and Free for Cognito Forms.
Does Attribution or Cognito Forms run on more platforms?
Attribution runs on Web, Mobile, Api. Cognito Forms runs on Web.
Can I use Cognito Forms for free?
Yes. Cognito Forms has a free tier, so you can try it without paying. Attribution starts at $2000/month.
What is Attribution best used for?
Attribution is most often used for marketing attribution, roi tracking, privacy-compliant tracking, first-party data. Of those, marketing attribution and roi tracking are not what Cognito Forms is typically brought in for.
What can Attribution do that Cognito Forms cannot?
Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights.

Answered from the vendors’ own pages

Cognito Forms: How much does Cognito Forms cost?

Cognito Forms offers a free Individual plan with 100 entries per month. Paid plans start at $24/month for the Pro plan, $49/month for the Team plan, and $174/month for the Enterprise plan. Annual prepayment provides up to 20% discount off monthly rates.

Source
Cognito Forms: What is the difference between Cognito Forms plans?

The Individual plan (free) includes 100 entries/month and 1 user. Pro adds electronic signatures and accommodates 2000 entries/month with 2 users. Team plan (Best Value) supports 10000 entries/month with 5 users and includes client portal and approvals. Enterprise provides unlimited entries, 20 users, and HIPAA compliance.

Source
Cognito Forms: Does Cognito Forms have a free version?

Yes, Cognito Forms offers a free Individual plan that includes 100 entries per month, 1 user, unlimited forms, and payment processing capabilities. Higher-tier plans are available for increased capacity and features.

Source
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