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Surveys · head to head

Alchemer vs Moz

Alchemer logo

Alchemer

Surveys

Survey and feedback platform for research teams

From
On request
Rated
-
Full reviewWebsite
Moz logo

Moz

Marketing

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Alchemer more expensive than the simple form builders, which is the fair comparison for a short survey; Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • They diverge on capability: Alchemer covers Deep question logic, Moz covers Keyword Explorer.

Where they differ

Only the attributes on which Alchemer and Moz actually diverge.

Attributes where Alchemer and Moz differ
AttributeAlchemerMoz
Starting priceOn requestFree
Pricing modelTiered annual subscription published on the vendor siteUnknown
Free tierNoYes
PlatformsWeb, CloudWeb
CategorySurveysMarketing
FoundedUnknown2004

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Alchemer

  • Deep question logic
  • Wide question types
  • Workflow automation
  • Integrations
  • Panel and distribution
  • Reporting

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

What people use each for

The jobs each tool is most often brought in to do.

Alchemer

  • Research questionnaires too conditional for a simple form buildernot Moz
  • Teams needing survey data routed into Salesforce or a warehousenot Moz
  • Organisations wanting research depth without enterprise experience-platform pricingnot Moz

Moz

  • SEO auditsnot Alchemer
  • Keyword researchnot Alchemer
  • Link buildingnot Alchemer
  • Local SEOnot Alchemer
  • Competitive analysisnot Alchemer

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Alchemer

  • More expensive than the simple form builders, which is the fair comparison for a short survey
  • The interface carries a long product history and is less immediately friendly than newer tools
  • Advanced logic is powerful and correspondingly easy to misconfigure, and testing a complex survey is real work
  • Named Alchemer since 2020, so much of the searchable material still says SurveyGizmo

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Pricing, plan by plan

Alchemer

On request

No published plan breakdown. See the Alchemer review.

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Which should you pick?

Choose Alchemer if

  • You need deep question logic.
  • You work on Web, Cloud.
  • You also want wide question types.
Alchemer review

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Questions people ask

Is Alchemer or Moz better?
Neither clearly leads. Alchemer starts at On request and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Alchemer or Moz?
Moz has a free tier; the other does not. Paid plans start at On request for Alchemer and Free for Moz.
Does Alchemer or Moz run on more platforms?
Alchemer runs on Web, Cloud. Moz runs on Web.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. Alchemer starts at On request.
What is Alchemer best used for?
Alchemer is most often used for research questionnaires too conditional for a simple form builder, teams needing survey data routed into salesforce or a warehouse, organisations wanting research depth without enterprise experience-platform pricing. Of those, research questionnaires too conditional for a simple form builder and teams needing survey data routed into salesforce or a warehouse are not what Moz is typically brought in for.
What can Alchemer do that Moz cannot?
Alchemer covers Deep question logic, Wide question types, Workflow automation, Integrations. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking.

Answered from the vendors’ own pages

Alchemer: What does Alchemer cost?

Tiered annual subscriptions published on the vendor site. Check current rates there.

Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

Source
Alchemer: Is Alchemer the same as SurveyGizmo?

Yes. SurveyGizmo was renamed Alchemer in 2020, which is why older reviews and documentation use the former name.

Alchemer: When is it worth more than a simple form builder?

When the questionnaire has real conditional logic, or when responses need to route into Salesforce or a data warehouse.

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