Surveys · head to head
Microsoft Forms vs Moz
Microsoft Forms
Surveys
Survey tool bundled into Microsoft 365 with no standalone price, where the real constraints are tenant policy, residency and admin visibility
- From
- Free
- Free plan
- Yes
Moz
Marketing
SEO platform built around Domain Authority, local listings management and a weekly campaign workflow
- From
- Free
- Free plan
- Yes
The short version
- Each has a real cost: Microsoft Forms the Advanced Data Residency add-on explicitly does not cover Microsoft Forms, so a tenant that has paid for regional residency still has its survey responses provisioned according to best-effort guidance rather than a contractual commitment.; Moz moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
- They diverge on capability: Microsoft Forms covers Bundled licensing, Moz covers Keyword Explorer.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Microsoft Forms and Moz actually diverge.
| Attribute | Microsoft Forms | Moz |
|---|---|---|
| Pricing model | Included with Microsoft 365, not sold separately | Per month by usage limits |
| Platforms | Web, iOS, Android | Web |
| Category | Surveys | Marketing |
| Founded | Unknown | 2004 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Microsoft Forms
- Bundled licensing
- Very high response ceiling
- File upload questions
- Co-authoring
- eDiscovery coverage
- Surveys Agent in Copilot
Only in Moz
- Keyword Explorer
- Link Explorer
- Site Crawl
- Rank Tracking
- Page Optimization
- Competitive research
- Local SEO tools
- Fresh Web Explorer
What people use each for
The jobs each tool is most often brought in to do.
Microsoft Forms
- Internal surveys and quizzes inside an organisation that already pays for Microsoft 365 and does not want a second vendor contractnot Moz
- Education settings where quizzes need automatic grading and results in Excel without procurement approvalnot Moz
- Quick polls inside Microsoft Teams where the response data should stay in the same tenant as everything elsenot Moz
- Any case where the deciding factor is that no purchase order is requirednot Moz
Moz
- SEO auditsnot Microsoft Forms
- Keyword researchnot Microsoft Forms
- Link buildingnot Microsoft Forms
- Local SEOnot Microsoft Forms
- Competitive analysisnot Microsoft Forms
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Microsoft Forms
- The Advanced Data Residency add-on explicitly does not cover Microsoft Forms, so a tenant that has paid for regional residency still has its survey responses provisioned according to best-effort guidance rather than a contractual commitment.
- Above 50,000 responses a form degrades sharply: only CSV export continues to work, while summary charts, viewing individual responses, printing, shared summary links and manual quiz grading all stop.
- Forms belonging to an account that is hard deleted, or deleted more than thirty days earlier, are not recoverable at all, so an unmanaged leaver process destroys survey data silently.
- The administrator settings that govern external sharing, template sharing and result summary sharing are only available to education and Microsoft 365 Apps for business customers, leaving many commercial tenants without the controls the documentation describes.
- A summary sharing link that has already been created continues to work for anyone inside or outside the organisation even after the form is restricted, so tightening permissions does not close an existing leak unless the link is deleted explicitly.
Moz
- Moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
- Rank tracking is weekly on every tier, so a site watching a volatile SERP or validating a same-week change cannot see daily movement without buying a separate rank tracker.
- The Standard plan allows only 150 keyword queries a month, which a single afternoon of research exhausts, and the jump to a workable 5,000 queries means paying 179 USD a month rather than 99.
- Almost every limit is separately metered and separately billable: extra seats are 49 USD each, campaigns 10 USD, tracked keywords 20 USD per 200, crawl capacity 15 USD per 50,000 pages, so the real bill drifts well above the plan price.
- Domain Authority is a Moz score, not a Google ranking factor, and teams that optimise for it directly are optimising for a proxy that its own vendor sells.
- Moz Local is a separate subscription per location, so a business with twenty sites is buying a second product at twenty times the per-location price on top of Moz Pro.
Pricing, plan by plan
Microsoft Forms
Free- Free consumer Microsoft accountFree
- 200 responses per form
- 400 forms per account, including the recycle bin
- 200 questions per form
- Paid consumer Microsoft account$undefined/year
- Included in the subscription price, not sold separately
- 1,000 responses per form
- 400 forms per account
- Microsoft 365 work or school licence$undefined/year
- Included in the subscription price, not sold separately
- 5,000,000 responses per form
- Included in Business Basic, Standard, Premium, Office 365 E1, E3, E5 and Microsoft 365 F3
- Government GCC High and DoD$undefined/year
- Included in the subscription price, not sold separately
- 50,000 responses per form
- No email notification, video insert, Bing image search or phishing protection
Moz
Free- Free toolsFree
- Domain Analysis and Domain Authority lookups
- Limited Keyword Explorer and Link Explorer queries
- Competitive Research and Brand Authority checks
- Starter$49/month
- Entry plan for an individual managing a single website
- Sits below Standard on the published pricing page
- Upgrade path into the campaign-based tiers
- Standard$99/month
- 79 USD per month billed annually, 950 USD for the first year
- 1 user seat
- 3 campaigns and 300 tracked keyword rankings
- Medium$179/month
- 143 USD per month billed annually, 1,719 USD for the first year
- 2 user seats
- 10 campaigns and 1,500 tracked keyword rankings
Which should you pick?
Choose Microsoft Forms if
- You need bundled licensing.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want very high response ceiling.
Choose Moz if
- You need keyword explorer.
- You want to start without paying.
- You also want link explorer.
Questions people ask
- Is Microsoft Forms or Moz better?
- Neither clearly leads. Microsoft Forms starts at Free and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Microsoft Forms or Moz?
- Microsoft Forms starts at Free and Moz at Free.
- Does Microsoft Forms or Moz run on more platforms?
- Microsoft Forms runs on Web, iOS, Android. Moz runs on Web.
- Can I use Microsoft Forms for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Microsoft Forms best used for?
- Microsoft Forms is most often used for internal surveys and quizzes inside an organisation that already pays for microsoft 365 and does not want a second vendor contract, education settings where quizzes need automatic grading and results in excel without procurement approval, quick polls inside microsoft teams where the response data should stay in the same tenant as everything else, any case where the deciding factor is that no purchase order is required. Of those, internal surveys and quizzes inside an organisation that already pays for microsoft 365 and does not want a second vendor contract and education settings where quizzes need automatic grading and results in excel without procurement approval are not what Moz is typically brought in for.
- What can Microsoft Forms do that Moz cannot?
- Microsoft Forms covers Bundled licensing, Very high response ceiling, File upload questions, Co-authoring. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking.
Answered from the vendors’ own pages
Microsoft Forms: Can I buy Microsoft Forms on its own?
No. It exists only as a service plan inside Microsoft 365, Office 365 and education or government SKUs, or free with a consumer Microsoft account. There is no standalone product to purchase.
Moz: How much does Moz Pro cost?
Starter is 49 USD a month for a single site. Standard is 99 USD a month or 79 USD billed annually, Medium 179 or 143, and Large 299 or 239. Moz lists first-year annual totals of 950, 1,719 and 2,868 USD respectively.
Microsoft Forms: Where are responses stored?
In the United States for most tenants, in the EU and EFTA region for EU tenants, and in Australia only for Forms provisioned after October 2022. Microsoft states this is guidance, not a residency commitment.
Moz: Is Moz or Ahrefs better?
Ahrefs is the stronger choice for backlink depth, index freshness and competitive research, and its Lite plan is 129 USD against Moz Standard at 99. Moz is the better buy if you need Domain Authority as a reportable metric, if local listings management matters, or if 49 USD a month for a single site is the budget.
Microsoft Forms: Can an administrator read someone else responses?
Not while that user account is active; ownership transfer is refused. Yes once the account is disabled or deleted, and yes through premium eDiscovery, which is still labelled preview.
Moz: What do the Moz free tools give you?
Free Domain Analysis with Domain Authority, limited Keyword Explorer and Link Explorer queries, Competitive Research, a Brand Authority check and MozCast volatility tracking. Campaigns, site crawls and rank tracking all require a paid plan.
Microsoft Forms: How do I turn Forms off for the organisation?
Disable both the Microsoft Forms and the Office Hive enterprise applications in Entra ID, or clear the Forms checkbox per user. Both applications must be disabled for it to take effect.
Moz: Is Domain Authority a Google ranking factor?
No. It is a Moz model that predicts ranking strength on a 1 to 100 scale. Google does not use it. It is useful as a comparative shorthand, not as a target.
Moz: How often does Moz update rankings?
Weekly on every Moz Pro tier. Competitors such as SE Ranking update daily as standard.
Related pages
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