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Marketing · head to head

Moz vs Paperform

Moz logo

Moz

Marketing

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite
Paperform logo

Paperform

Surveys

Forms that feel like you

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush; Paperform free plan limited to 30 submissions per month

Where they differ

Only the attributes on which Moz and Paperform actually diverge.

Attributes where Moz and Paperform differ
AttributeMozPaperform
Pricing modelUnknownfreemium
CategoryMarketingSurveys
Founded2004Unknown

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Only in Paperform

Nothing recorded that Moz does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Moz

  • SEO auditsnot Paperform
  • Keyword researchnot Paperform
  • Link buildingnot Paperform
  • Local SEOnot Paperform
  • Competitive analysisnot Paperform

Paperform

  • Creating multi-step application forms with conditional field displaynot Moz
  • Building payment collection forms for online invoicingnot Moz
  • Setting up appointment scheduling with calendar integrationnot Moz
  • Collecting customer signatures on contracts and agreementsnot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Paperform

  • Free plan limited to 30 submissions per month
  • Additional submissions beyond plan limits incur overage fees
  • Custom domains require additional $20 per month fee on Pro plan

Pricing, plan by plan

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Paperform

Free
  • FreeFree
    • 1 user
    • 30 submissions per month
    • 5 payment submissions per month
  • Essentials$24/month
    • 1 user
    • 1,200 submissions per year
    • 240 payment submissions per year
  • Pro$49/month
    • 3 users
    • 12,000 submissions per year
    • 3,000 payment submissions per year
  • Business$99/month
    • 5 users plus $9 per additional user (up to 25)
    • 120,000 submissions per year
    • 30,000 payment submissions per year

Which should you pick?

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Choose Paperform if

  • You want to start without paying.
Paperform review

Questions people ask

Is Moz or Paperform better?
Neither clearly leads. Moz starts at Free and Paperform at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or Paperform?
Moz starts at Free and Paperform at Free.
Does Moz or Paperform run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Moz for free?
Both have a free tier, so you can try either at no cost before committing.
What is Moz best used for?
Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Paperform is typically brought in for.
What can Moz do that Paperform cannot?
Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking.

Answered from the vendors’ own pages

Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

Source
Paperform: Is there a free version of Paperform?

Yes, Paperform offers a free plan with 1 user, 30 submissions per month, and 100 MB storage at no cost.

Source
Paperform: Does Paperform offer a free trial for paid plans?

Paperform offers a 7-day unrestricted trial for all paid plans without requiring a credit card.

Source
Paperform: What payment processing options does Paperform support?

All Paperform plans include payment processing via Stripe, Square, Braintree, or PayPal.

Source
Paperform: When does Paperform charge for custom domains?

Custom domains are available on the Pro and Business plans, with an additional $20 per month fee for this feature.

Source
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