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Surveys · head to head

LimeSurvey vs Moz

LimeSurvey logo

LimeSurvey

Surveys

Open source survey software you can self-host, with German-hosted cloud as the alternative

From
Free
Free plan
Yes
Full reviewWebsite
Moz logo

Moz

Marketing

SEO platform built around Domain Authority, local listings management and a weekly campaign workflow

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: LimeSurvey self-hosting shifts patching, backups and PHP upgrades onto your own team, and neglected installations become a security liability holding participant data.; Moz moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • They diverge on capability: LimeSurvey covers Self-hosted deployment, Moz covers Keyword Explorer.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which LimeSurvey and Moz actually diverge.

Attributes where LimeSurvey and Moz differ
AttributeLimeSurveyMoz
Pricing modelOpen source, with paid cloud hostingPer month by usage limits
PlatformsWeb, Self-hostedWeb
CategorySurveysMarketing
FoundedUnknown2004

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in LimeSurvey

  • Self-hosted deployment
  • Question type depth
  • Expression manager
  • Quotas and screening
  • Multilingual surveys
  • Participant management

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

What people use each for

The jobs each tool is most often brought in to do.

LimeSurvey

  • A university study whose ethics approval requires participant data to stay on institutional serversnot Moz
  • A public body procuring survey software under European data protection rulesnot Moz
  • A market research agency running multilingual instruments with quotas and screening logicnot Moz
  • A team that needs complex matrix and ranking questions consumer form builders do not supportnot Moz

Moz

  • SEO auditsnot LimeSurvey
  • Keyword researchnot LimeSurvey
  • Link buildingnot LimeSurvey
  • Local SEOnot LimeSurvey
  • Competitive analysisnot LimeSurvey

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

LimeSurvey

  • Self-hosting shifts patching, backups and PHP upgrades onto your own team, and neglected installations become a security liability holding participant data.
  • The default interface and themes look dated beside Typeform or Jotform, which measurably lowers completion rates on consumer-facing surveys.
  • Cloud plans are capped on responses per period, so an unexpectedly successful field wave can force an upgrade in the middle of data collection.
  • Serious theming and layout changes require template and CSS work rather than a visual designer, so agencies often budget developer time per project.
  • Support on the free edition is community forums only, and paid support is a separate purchase, which is a poor fit for teams with no technical staff.

Moz

  • Moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • Rank tracking is weekly on every tier, so a site watching a volatile SERP or validating a same-week change cannot see daily movement without buying a separate rank tracker.
  • The Standard plan allows only 150 keyword queries a month, which a single afternoon of research exhausts, and the jump to a workable 5,000 queries means paying 179 USD a month rather than 99.
  • Almost every limit is separately metered and separately billable: extra seats are 49 USD each, campaigns 10 USD, tracked keywords 20 USD per 200, crawl capacity 15 USD per 50,000 pages, so the real bill drifts well above the plan price.
  • Domain Authority is a Moz score, not a Google ranking factor, and teams that optimise for it directly are optimising for a proxy that its own vendor sells.
  • Moz Local is a separate subscription per location, so a business with twenty sites is buying a second product at twenty times the per-location price on top of Moz Pro.

Pricing, plan by plan

LimeSurvey

Free
  • Community Edition (self-hosted)Free
    • Free under the GNU General Public Licence
    • No response limits imposed by the vendor
    • Hosting, patching, backups and upgrades are your responsibility
  • LimeSurvey Cloud$undefined/year
    • Hosted on servers in Germany
    • Tiered on responses and storage per period rather than per user
    • Higher tiers add branding removal, more storage and support

Moz

Free
  • Free toolsFree
    • Domain Analysis and Domain Authority lookups
    • Limited Keyword Explorer and Link Explorer queries
    • Competitive Research and Brand Authority checks
  • Starter$49/month
    • Entry plan for an individual managing a single website
    • Sits below Standard on the published pricing page
    • Upgrade path into the campaign-based tiers
  • Standard$99/month
    • 79 USD per month billed annually, 950 USD for the first year
    • 1 user seat
    • 3 campaigns and 300 tracked keyword rankings
  • Medium$179/month
    • 143 USD per month billed annually, 1,719 USD for the first year
    • 2 user seats
    • 10 campaigns and 1,500 tracked keyword rankings

Which should you pick?

Choose LimeSurvey if

  • You need self-hosted deployment.
  • You want to start without paying.
  • You work on Web, Self-hosted.
  • You also want question type depth.
LimeSurvey review

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Questions people ask

Is LimeSurvey or Moz better?
Neither clearly leads. LimeSurvey starts at Free and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, LimeSurvey or Moz?
LimeSurvey starts at Free and Moz at Free.
Does LimeSurvey or Moz run on more platforms?
LimeSurvey runs on Web, Self-hosted. Moz runs on Web.
Can I use LimeSurvey for free?
Both have a free tier, so you can try either at no cost before committing.
What is LimeSurvey best used for?
LimeSurvey is most often used for a university study whose ethics approval requires participant data to stay on institutional servers, a public body procuring survey software under european data protection rules, a market research agency running multilingual instruments with quotas and screening logic, a team that needs complex matrix and ranking questions consumer form builders do not support. Of those, a university study whose ethics approval requires participant data to stay on institutional servers and a public body procuring survey software under european data protection rules are not what Moz is typically brought in for.
What can LimeSurvey do that Moz cannot?
LimeSurvey covers Self-hosted deployment, Question type depth, Expression manager, Quotas and screening. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking.

Answered from the vendors’ own pages

LimeSurvey: Is LimeSurvey really free?

The self-hosted Community Edition is free under the GPL with no vendor response limits. The hosted cloud is paid and tiered by response volume.

Moz: How much does Moz Pro cost?

Starter is 49 USD a month for a single site. Standard is 99 USD a month or 79 USD billed annually, Medium 179 or 143, and Large 299 or 239. Moz lists first-year annual totals of 950, 1,719 and 2,868 USD respectively.

LimeSurvey: Where is cloud data stored?

On servers in Germany, which is why public sector and academic buyers choose it over United States hosted competitors.

Moz: Is Moz or Ahrefs better?

Ahrefs is the stronger choice for backlink depth, index freshness and competitive research, and its Lite plan is 129 USD against Moz Standard at 99. Moz is the better buy if you need Domain Authority as a reportable metric, if local listings management matters, or if 49 USD a month for a single site is the budget.

LimeSurvey: Can it handle complex research designs?

Yes. Quotas, randomisation, piping and matrix question types are core features rather than enterprise add-ons.

Moz: What do the Moz free tools give you?

Free Domain Analysis with Domain Authority, limited Keyword Explorer and Link Explorer queries, Competitive Research, a Brand Authority check and MozCast volatility tracking. Campaigns, site crawls and rank tracking all require a paid plan.

Moz: Is Domain Authority a Google ranking factor?

No. It is a Moz model that predicts ranking strength on a 1 to 100 scale. Google does not use it. It is useful as a comparative shorthand, not as a target.

Moz: How often does Moz update rankings?

Weekly on every Moz Pro tier. Competitors such as SE Ranking update daily as standard.

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