How much does Ahrefs cost?

Ahrefs publishes 6 tiers, from Free for Ahrefs Free up to $1499/month for Enterprise. The entry tier costs nothing.

What is the difference between Ahrefs Free and Starter on Ahrefs?

Starter costs $29/month against Free, and adds search and competitor data with reduced row limits, no projects tier of the main plan ladder, sits below lite on the published pricing page.

Is the Enterprise plan on Ahrefs worth it?

That depends entirely on whether you need what it adds, which on the published record is annual commitment required, from 3 users, unlimited additional seats at 100 usd each, uncapped api access and unlimited historical data, 100 projects, from 10,000 tracked keywords, 5 million pages per project. It costs $1499/month against $29/month for Starter. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.

What am I actually paying for with Ahrefs?

The record lists 30 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for seo research, competitor analysis, content planning.

Does Ahrefs charge per user?

The record carries a price and a billing period for each of its 6 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.

Are these Ahrefs prices current?

They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.

What should I compare Ahrefs against before paying?

The closest marketing tools in this directory are Zoho Marketing Automation, Onclusive, Roxhill, Bloomreach. Each has a side-by-side comparison with Ahrefs covering price, platforms and features.

Marketing · pricing

Ahrefs pricing

Ahrefs publishes 6 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.

As of 1 September 2026, Ahrefs pricing is free, then $29/month across 6 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.

Entry price: Free, then $29/month
Model: Per month by credits and usage limits
Tiers: 6
Free tier: Yes

Ahrefs plans, side by side

Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.

Ahrefs pricing tiers
Plan	Price	Features listed	Step up from the tier below
Ahrefs Free	Free	3	Entry tier
Starter	$29/month	3	+$29/month, 3 more features
Lite	$129/month	6	+$100/month, 6 more features
Standard	$249/month	6	+$120/month, 6 more features
Advanced	$449/month	6	+$200/month, 5 more features
Enterprise	$1499/month	6	+$1050/month, 6 more features

What each tier adds

The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.

Ahrefs Free

Free

The entry tier. It covers limited site explorer and site audit for sites you verify ownership of, no access to competitor data, where paid subscriptions land after cancellation.

Starter

$29/month

Over Ahrefs Free, this tier adds:

Search and competitor data with reduced row limits
No projects tier of the main plan ladder
Sits below Lite on the published pricing page

Lite

$129/month

Over Starter, this tier adds:

1 user included, up to 2 more at 40 USD each per month
1,000 credits per user per month, the only tier with a credit cap
5 projects, 750 tracked keywords, 6 months of historical data
100,000 crawl credits per month, 25,000 pages per project
2,500 maximum rows per report, 500,000 export rows per month
5 tracked AI prompts, 150 Brand Radar checks per month

Standard

$249/month

Over Lite, this tier adds:

1 user included, up to 5 more at 60 USD each per month
Unlimited report credits under fair use
20 projects, 2,000 tracked keywords, 2 years of historical data
500,000 crawl credits per month, 50,000 pages per project
30,000 maximum rows per report, 1.5 million export rows per month
10 tracked AI prompts, 300 Brand Radar checks per month

Advanced

$449/month

Over Standard, this tier adds:

1 user included, up to 10 more at 80 USD each per month
50 projects, 5,000 tracked keywords, 5 years of historical data
1.5 million crawl credits per month, 250,000 pages per project
75,000 maximum rows per report, 4 million export rows per month
20 tracked AI prompts, 600 Brand Radar checks per month

Enterprise

$1499/month

Over Advanced, this tier adds:

Annual commitment required
From 3 users, unlimited additional seats at 100 USD each
Uncapped API access and unlimited historical data
100 projects, from 10,000 tracked keywords, 5 million pages per project
SSO, access management and audit log
Personalised higher limits and data exports

Where Ahrefs stops being free

Ahrefs Free, Free

Limited Site Explorer and Site Audit for sites you verify ownership of
No access to competitor data
Where paid subscriptions land after cancellation

Starter, $29/month

The first thing you pay for:

Search and competitor data with reduced row limits
No projects tier of the main plan ladder
Sits below Lite on the published pricing page

What the product covers

The full Ahrefs feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.

Other

Site Explorer
Keywords Explorer
Site Audit
Rank Tracker
Content Explorer
Competitive analysis
Backlink checker
Keyword research
Brand Radar
API and MCP access
Report Builder
Project Boost
Ahrefs Free

Integrations

Google Search Console
Google Analytics
WordPress
API access

Security

SSL
Data encryption

Deployment

Cloud deployment

Platform

Web support

Localization

English language support
Spanish language support
German language support
French language support
Italian language support
Dutch language support
Japanese language support
Russian language support
Chinese language support

People bring Ahrefs in for seo research, competitor analysis, content planning, backlink analysis, rank tracking. If that is not the job you are buying for, the alternatives to Ahrefs are worth a look before you commit to a tier.

How that compares in Marketing

Too few marketing tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.

Ahrefs entry price against other Marketing tools
Tool	Entry price	Model	Rated	Head to head
Ahrefs (this page)	Free, then $29/month	Per month by credits and usage limits	-
Zoho Marketing Automation	$19/month	Per month by contact count	-	vs Ahrefs
Onclusive	On request	quote	-	vs Ahrefs
Roxhill	On request	quote	-	vs Ahrefs
Bloomreach	On request	quote	-	vs Ahrefs
Invoca	On request	quote	-	vs Ahrefs
Insider	On request	quote	-	vs Ahrefs

Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Ahrefs badges page.

Before you pay for Ahrefs

Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.

What it can tell you is the shape of the ladder: 6 tiers between Free and $1499/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.

Ahrefs runs on web, and is published by Ahrefs Pte Ltd of Singapore. The full record is on the Ahrefs review, and the rest of the category is under best marketing tools.

Ahrefs pricing on the vendor's own site

Ahrefs pricing questions

How much does Ahrefs cost?: Ahrefs publishes 6 tiers, from Free for Ahrefs Free up to $1499/month for Enterprise. The entry tier costs nothing.
Does Ahrefs have a free plan?: Yes. The Ahrefs Free tier costs nothing and covers limited site explorer and site audit for sites you verify ownership of, no access to competitor data, where paid subscriptions land after cancellation. Paying starts at $29/month for Starter.
What is the difference between Ahrefs Free and Starter on Ahrefs?: Starter costs $29/month against Free, and adds search and competitor data with reduced row limits, no projects tier of the main plan ladder, sits below lite on the published pricing page.
Is the Enterprise plan on Ahrefs worth it?: That depends entirely on whether you need what it adds, which on the published record is annual commitment required, from 3 users, unlimited additional seats at 100 usd each, uncapped api access and unlimited historical data, 100 projects, from 10,000 tracked keywords, 5 million pages per project. It costs $1499/month against $29/month for Starter. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
What am I actually paying for with Ahrefs?: The record lists 30 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for seo research, competitor analysis, content planning.
Does Ahrefs charge per user?: The record carries a price and a billing period for each of its 6 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
Are these Ahrefs prices current?: They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
What should I compare Ahrefs against before paying?: The closest marketing tools in this directory are Zoho Marketing Automation, Onclusive, Roxhill, Bloomreach. Each has a side-by-side comparison with Ahrefs covering price, platforms and features.