Softwr

Marketing · head to head

Ahrefs vs Leadpages

Ahrefs logo

Ahrefs

Marketing

Everything you need to rank higher & get more traffic

From
$29/month
Rated
-
Full reviewWebsite
Leadpages logo

Leadpages

Marketing

AI-powered landing page builder with lead capture and A/B testing.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Leadpages has a free tier, so it costs nothing to try first.
  • Each has a real cost: Ahrefs the entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750; Leadpages hTML Pub tiers (Starter to Business, $10–$49/month) limited to 5–50 pages without optimisation features

Where they differ

Only the attributes on which Ahrefs and Leadpages actually diverge.

Attributes where Ahrefs and Leadpages differ
AttributeAhrefsLeadpages
Starting price$29/monthFree
Pricing modelUnknownsubscription
Free tierNoYes
PlatformsWebWeb, Mobile, API
Founded2010Unknown

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ahrefs

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Content Explorer
  • Competitive analysis
  • Backlink checker
  • Keyword research

Only in Leadpages

Nothing recorded that Ahrefs does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Ahrefs

  • SEO researchnot Leadpages
  • Competitor analysisnot Leadpages
  • Content planningnot Leadpages
  • Backlink analysisnot Leadpages
  • Rank trackingnot Leadpages

Leadpages

  • Small business owners and entrepreneurs seeking budget-friendly landing page creationnot Ahrefs
  • Agencies and freelancers managing multiple client campaigns with AI-assisted page generationnot Ahrefs
  • SaaS companies optimising customer acquisition with A/B testing and Smart Trafficnot Ahrefs
  • E-commerce businesses running promotional campaigns with Stripe checkout integrationnot Ahrefs
  • Sales teams requiring lead enrichment and automated lead qualification via Lead Agent AInot Ahrefs

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ahrefs

  • The entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750
  • Crawl credits are metered by tier, from 100,000 on Lite to 1,500,000 on Advanced
  • Enterprise at $1,499 a month requires an annual commitment
  • Brand Radar AI, custom prompts and Content Kit are separate add-ons starting at $199, $50 and $99 a month
  • The $29 Starter plan covers search and competitive research basics rather than the full toolset

Leadpages

  • HTML Pub tiers (Starter to Business, $10–$49/month) limited to 5–50 pages without optimisation features
  • Full optimisation features (A/B testing, Smart Traffic, heatmaps) only available in Grow tier ($99/month) and above
  • AI credits vary by plan, with Starter limited to 4,000 credits (insufficient for heavy AI usage)
  • All plans include unlimited traffic, but AI credit limitations may restrict heavy use of page generation features
  • 20% savings only apply with annual billing; monthly billing charges full price

Pricing, plan by plan

Ahrefs

$29/month
  • Starter$29/month
    • Core keyword research
    • Backlink analysis
    • Competitor research
  • Lite$129/month
  • Standard$249/month
  • Advanced$449/month

Leadpages

Free
  • HTML Pub - Starter$10/month
    • 5 pages
    • 1 custom domain
    • 4,000 AI credits
  • HTML Pub - Pro$29/month
    • 25 pages
    • 1 custom domain
    • 5 GB storage
  • HTML Pub - Business$49/month
    • 50 pages
    • 2 custom domains
    • 2 blogs
  • Leadpages - Grow$99/month
    • Unlimited pages
    • 4 custom domains
    • Manual A/B testing

Which should you pick?

Choose Ahrefs if

  • You need site explorer.
  • You also want keywords explorer.
Ahrefs review

Choose Leadpages if

  • You want to start without paying.
  • You work on Web, Mobile, API.
Leadpages review

Questions people ask

Is Ahrefs or Leadpages better?
Neither clearly leads. Ahrefs starts at $29/month and Leadpages at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ahrefs or Leadpages?
Leadpages has a free tier; the other does not. Paid plans start at $29/month for Ahrefs and Free for Leadpages.
Does Ahrefs or Leadpages run on more platforms?
Ahrefs runs on Web. Leadpages runs on Web, Mobile, API.
Can I use Leadpages for free?
Yes. Leadpages has a free tier, so you can try it without paying. Ahrefs starts at $29/month.
What is Ahrefs best used for?
Ahrefs is most often used for seo research, competitor analysis, content planning, backlink analysis. Of those, seo research and competitor analysis are not what Leadpages is typically brought in for.
What can Ahrefs do that Leadpages cannot?
Ahrefs covers Site Explorer, Keywords Explorer, Site Audit, Rank Tracker.

Answered from the vendors’ own pages

Ahrefs: What are Ahrefs' main features?

Ahrefs' three main features are Site Explorer (for organic performance), Keywords Explorer (for keyword research), and Content Explorer (for content discovery). The platform includes backlink analysis, competitor research, technical SEO audits, rank tracking, and content workflows.

Source
Leadpages: How quickly can I create a landing page with Leadpages?

Leadpages' AI engine generates a complete landing page in approximately 60 seconds based on your description. You can then customise it using the drag-and-drop editor.

Source
Ahrefs: What is the size of Ahrefs' backlink database?

Ahrefs maintains a database of 28 trillion internal backlinks and 35 trillion external backlinks that are updated frequently, providing the depth and freshness of link data that differentiates it from competitors.

Source
Leadpages: Does Leadpages include unlimited traffic?

Yes. All Leadpages plans include unlimited traffic with no overage fees.

Source
Ahrefs: What is Ahrefs' pricing?

Ahrefs pricing starts at $29/month for Starter plan, $129/month for Lite, $249/month for Standard, $449/month for Advanced, and $1,499/month for Enterprise, with annual discounts available.

Source
Leadpages: What is Lead Agent?

Lead Agent is an AI sales assistant that qualifies and routes leads automatically based on criteria you define, reducing manual lead qualification work.

Source
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Related pages

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