What are the main alternatives to Ahrefs?

3 other software tools are listed in this directory, led by SEMrush, Moz, SimilarWeb. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.

What is the best free alternative to Ahrefs?

3 of the alternatives listed here can be used without paying: SEMrush, Moz, SimilarWeb.

Is there a cheaper alternative to Ahrefs?

Yes. 2 of the alternatives below start under Ahrefs's $29/month: SEMrush at Free, SimilarWeb at Free.

Why do people look for an alternative to Ahrefs?

On the figures on record, 2 things stand out: there is no free tier; cost climbs steeply across the tiers. Each is set out with the numbers behind it above.

What would I give up by switching from Ahrefs?

Ahrefs is most often brought in for seo research, competitor analysis, content planning, backlink analysis, rank tracking. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.

Is there an open-source alternative to Ahrefs?

None of the software tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.

How were these Ahrefs alternatives chosen?

They are the tools filed in the same category, Software, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored slot runs on alternatives pages and the order cannot be bought. Softwr has not used these products.

Where can I compare Ahrefs against one of these directly?

Every alternative below has a side-by-side page against Ahrefs covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.

Does this list cover every software tool?

No. It covers what this directory holds in the Software category, 3 tools beside Ahrefs. The category page lists the rest of the catalogue as it grows.

Software · alternatives

Alternatives to Ahrefs

3 software tools sit alongside Ahrefs in this directory. Below is what separates each from Ahrefs on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.

Alternatives listed: 3
With a free tier: 3
Cheaper to start: 2
Ahrefs starts at: $29/month

Why people look past Ahrefs

Only what the record supports. Each point below is a figure on the Ahrefs entry measured against the tools listed beside it.

There is no free tier

The record for Ahrefs carries no free tier, so evaluating it means paying first. 3 of the 3 alternatives below can be used without paying.

Cost climbs steeply across the tiers

Ahrefs publishes 5 tiers, from $29/month up to $1499/month. Teams that outgrow the entry plan can find the next rung a large step, the Ahrefs pricing page breaks each one down.

What each alternative does differently

Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.

SEMrush

Free

Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfor

Can be used without paying; Ahrefs cannot.
Starts $29 a month cheaper, at Free.

Ahrefs vs SEMrush SEMrush review

Moz

Free, then $39/month

SEO software for smarter marketing

Can be used without paying; Ahrefs cannot.
Starts $10 a month dearer, at $39/month.
2 tiers to Ahrefs's 5.

Ahrefs vs Moz Moz review

SimilarWeb

Free

Website traffic and competitive analysis

Can be used without paying; Ahrefs cannot.
Starts $29 a month cheaper, at Free.
1 tier to Ahrefs's 5.

Ahrefs vs SimilarWeb SimilarWeb review

Every Ahrefs alternative at a glance

A dash means the catalogue entry carries no figure, not that the answer is nothing.

Software alternatives to Ahrefs
Tool	Entry price	Model	Tiers	Head to head
Ahrefs (this page)	$29/month	-	5
SEMrushComprehensive SEO platform similar to Ahrefs with backlink analysis, keyword research, and site auditing; stronger in paid search and content marketing integrations.	Free	Freemium	-	vs Ahrefs
MozPioneer in SEO software with Moz Pro offering keyword research, rank tracking, and site auditing; lower pricing tier than Ahrefs with different data sources.	Free, then $39/month	-	2	vs Ahrefs
SimilarWebCompetitive intelligence platform focusing on website traffic analysis, benchmarking, and market research; complements Ahrefs for traffic and audience insights.	Free	Freemium	1	vs Ahrefs

Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Ahrefs badges page.

Cheaper ways to solve the same problem

Free to start (3)

These publish a tier that costs nothing, so they can be evaluated before any money changes hands.

SEMrush , Free
Moz , Free, then $39/month
SimilarWeb , Free

Cheaper than Ahrefs (2)

Entry price under Ahrefs's $29/month. The record does not say what unit that price is charged in, so confirm per-seat versus flat rate before comparing budgets.

SEMrush , Free
SimilarWeb , Free

What you would be giving up

Ahrefs is most often brought in for seo research, competitor analysis, content planning, backlink analysis, rank tracking. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.

Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.

If Ahrefs is broadly right and the question is cost, the Ahrefs pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the full directory lists everything.

Ahrefs runs on web. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.

Questions about Ahrefs alternatives

What are the main alternatives to Ahrefs?: 3 other software tools are listed in this directory, led by SEMrush, Moz, SimilarWeb. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
What is the best free alternative to Ahrefs?: 3 of the alternatives listed here can be used without paying: SEMrush, Moz, SimilarWeb.
Is there a cheaper alternative to Ahrefs?: Yes. 2 of the alternatives below start under Ahrefs's $29/month: SEMrush at Free, SimilarWeb at Free.
Why do people look for an alternative to Ahrefs?: On the figures on record, 2 things stand out: there is no free tier; cost climbs steeply across the tiers. Each is set out with the numbers behind it above.
What would I give up by switching from Ahrefs?: Ahrefs is most often brought in for seo research, competitor analysis, content planning, backlink analysis, rank tracking. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
Is there an open-source alternative to Ahrefs?: None of the software tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
How were these Ahrefs alternatives chosen?: They are the tools filed in the same category, Software, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored slot runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
Where can I compare Ahrefs against one of these directly?: Every alternative below has a side-by-side page against Ahrefs covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
Does this list cover every software tool?: No. It covers what this directory holds in the Software category, 3 tools beside Ahrefs. The category page lists the rest of the catalogue as it grows.