CRM · head to head
Apptivo vs Capsule CRM
Apptivo
CRM
A bundle of around fifty business apps sold on one per-user subscription
- From
- On request
- Rated
- -
The short version
- Only Capsule CRM has a free tier, so it costs nothing to try first.
- Each has a real cost: Apptivo the tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.; Capsule CRM free plan caps at 250 contacts and a maximum of 2 users, with only 1 sales pipeline
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Apptivo and Capsule CRM actually diverge.
| Attribute | Apptivo | Capsule CRM |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | Per user per month | freemium |
| Free tier | No | Yes |
| Platforms | Web, iOS, Android | Web |
Identical on both: user rating (Not yet rated), category (CRM).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Apptivo
- CRM core
- Invoicing and estimates
- Project management
- Field service
- Help desk
- Procurement and inventory
- Custom apps and fields
- Workflow automation
Only in Capsule CRM
Nothing recorded that Apptivo does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Apptivo
- A ten-person consultancy that wants CRM, project timesheets and invoicing on one subscription instead of stitching three tools togethernot Capsule CRM
- A distributor needing quotes, purchase orders and stock levels against the same customer record without an integration projectnot Capsule CRM
- A service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contactnot Capsule CRM
- A business already paying separately for CRM, invoicing and project tools that wants to cut vendor count and consolidate billingnot Capsule CRM
Capsule CRM
- Centralizing customer data for salesnot Apptivo
- Tracking sales pipeline and conversionnot Apptivo
- Managing project delivery with kanban boardsnot Apptivo
- Automating task workflows for teamsnot Apptivo
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Apptivo
- The tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.
- Workflow automation is capped at 25 rules on both Lite and Premium, which is low for any business automating more than a basic sales process, and lifting it means jumping to Ultimate at 40 US dollars.
- Each app is shallower than the dedicated product it replaces, so teams that outgrow one module end up buying a specialist tool anyway and lose the single-record advantage that justified the suite.
- There is no free tier, only a 30-day trial, so evaluating the breadth properly against real data requires paying or rushing the trial window.
- The interface is dense and inconsistent between apps because they were built over many years, which lengthens onboarding and produces persistent user complaints in teams that are not technically confident.
Capsule CRM
- Free plan caps at 250 contacts and a maximum of 2 users, with only 1 sales pipeline
- Starter plan, the cheapest paid tier, still caps at 30,000 contacts before requiring an upgrade to Growth (60,000) or Advanced (120,000)
- Ultimate tier, aimed at teams of 5 or more users, has no published price and requires contacting sales
- Marketing features are not included in any core plan; the Transpond marketing add-on costs an additional $11/month minimum on top of the CRM price
Pricing, plan by plan
Apptivo
On request- Lite$15/month
- 18 apps
- 100 custom fields per app
- 25 workflows
- Premium$25/month
- 46 apps
- 250 custom fields per app
- 25 workflows
- Ultimate$40/month
- All apps
- 350 custom fields per app
- 150 workflows
- Enterprise$undefined/month
- 500 custom fields per app
- 300 workflows
- 100 custom dashboards
Capsule CRM
FreeNo published plan breakdown. See the Capsule CRM review.
Which should you pick?
Choose Apptivo if
- You need crm core.
- You work on Web, iOS, Android.
- You also want invoicing and estimates.
Questions people ask
- Is Apptivo or Capsule CRM better?
- Neither clearly leads. Apptivo starts at On request and Capsule CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Apptivo or Capsule CRM?
- Capsule CRM has a free tier; the other does not. Paid plans start at On request for Apptivo and Free for Capsule CRM.
- Does Apptivo or Capsule CRM run on more platforms?
- Apptivo runs on Web, iOS, Android. Capsule CRM runs on Web.
- Can I use Capsule CRM for free?
- Yes. Capsule CRM has a free tier, so you can try it without paying. Apptivo starts at On request.
- What is Apptivo best used for?
- Apptivo is most often used for a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together, a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project, a service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contact, a business already paying separately for crm, invoicing and project tools that wants to cut vendor count and consolidate billing. Of those, a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together and a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project are not what Capsule CRM is typically brought in for.
- What can Apptivo do that Capsule CRM cannot?
- Apptivo covers CRM core, Invoicing and estimates, Project management, Field service.
Answered from the vendors’ own pages
Apptivo: Does Apptivo have a free plan?
No. There is a 30-day free trial; the cheapest ongoing plan is Lite at 15 US dollars per user per month billed annually.
Capsule CRM: How much does Capsule CRM cost?
Capsule CRM pricing is per-user, per-month with annual billing discounts up to 15%. Specific dollar amounts are not published on the pricing page; contact sales for exact pricing for Starter, Growth, and Advanced plans.
SourceApptivo: What is the real difference between Lite and Premium?
Mostly app count and dashboards: Lite opens 18 apps, Premium opens 46 with custom dashboards. Check which specific app you need before choosing on price.
Capsule CRM: Does Capsule CRM offer a free tier?
Yes, Capsule CRM offers a free plan for up to 2 users with 250 contacts, 5 custom fields, 1 sales pipeline, and basic features. A 14-day free trial with no card required is also available for paid plans.
SourceApptivo: Is monthly billing more expensive?
Yes, by roughly a third. Lite is 15 annually versus 20 monthly, Premium 25 versus 30, Ultimate 40 versus 50.
Capsule CRM: What contact limit does each paid plan include?
Starter plan includes 30,000 contacts, Growth plan includes 60,000 contacts, Advanced plan includes 120,000 contacts, and Ultimate includes custom limits.
SourceApptivo: Are all fifty apps really included?
Only on the top tiers. The lower tiers include a subset, and the app list per tier is the thing to verify before buying.
Capsule CRM: Are there add-on costs beyond the base plan?
Yes, Capsule CRM offers a Marketing Add-on starting at $11/month that includes email campaigns, social posting, and lead capture forms.
SourceRelated pages
More on Capsule CRM
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