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Surveys · head to head

Device Magic vs Instapage

Device Magic logo

Device Magic

Surveys

Offline mobile forms for field crews, quote-only with a three user minimum, now under GoCanvas

From
On request
Free plan
No
Full reviewWebsite
Instapage logo

Instapage

Marketing

Enterprise landing page platform with AI and experimentation.

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Instapage has a free tier, so it costs nothing to try first.
  • Each has a real cost: Device Magic neither plan publishes a price and both carry a three user minimum billed annually, so a two-person business cannot buy it at all and a small firm cannot benchmark the quote against published competitors; Instapage create tier limited to 15,000 monthly unique visitors; scaling requires upgrading to Optimize tier
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Device Magic and Instapage actually diverge.

Attributes where Device Magic and Instapage differ
AttributeDevice MagicInstapage
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsiOS, Android, WebWeb, Mobile, API
CategorySurveysMarketing

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Device Magic

  • Fully offline capture
  • Formatted PDF output
  • Destinations
  • Dispatch and scheduling
  • Resource data
  • Conditional logic
  • White labelling

Only in Instapage

Nothing recorded that Device Magic does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Device Magic

  • A mechanical contractor whose service certificates must reach the customer as a specific PDF layout immediately after the visitnot Instapage
  • An inspection crew working in basements and rural sites where there is no signal for most of the working daynot Instapage
  • A utility that needs the day's jobs dispatched to named engineers with the right form attached to each onenot Instapage
  • A business replacing carbon-copy job sheets where the office currently re-keys every sheet into an accounting systemnot Instapage

Instapage

  • Enterprise marketing teams running large-scale ad campaigns requiring detailed analyticsnot Device Magic
  • SaaS companies optimising customer acquisition landing pagesnot Device Magic
  • Marketing agencies managing multiple client campaignsnot Device Magic
  • Teams requiring server-side A/B testing and AI-driven experimentationnot Device Magic
  • Organisations requiring deep personalisation and heatmap analyticsnot Device Magic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Device Magic

  • Neither plan publishes a price and both carry a three user minimum billed annually, so a two-person business cannot buy it at all and a small firm cannot benchmark the quote against published competitors
  • Device Magic is now part of GoCanvas, which sells an overlapping mobile forms product, so buyers should ask directly about long-term investment in Device Magic before signing a multi-year term
  • Per user per month pricing means seasonal and occasional field staff consume full seats, and businesses with a large casual crew pay for licences that are used a few weeks a year
  • It captures and delivers data but does not manage the work itself, so there is no job costing, no scheduling depth and no invoicing, and it usually sits alongside a field service management system rather than replacing one
  • PDF layout control is the main reason to buy it and is also the most fiddly part of the product; complex certificate layouts take real configuration effort and are not something a field supervisor will maintain

Instapage

  • Create tier limited to 15,000 monthly unique visitors; scaling requires upgrading to Optimize tier
  • Optimize tier offers only 30,000 or 50,000 visitor tiers, requiring Convert (custom pricing) for higher volumes
  • Pricing significantly higher than competitor Leadpages, which offers unlimited traffic starting at $99/month
  • Advanced personalisation and heatmaps only available in Convert (enterprise) tier
  • Annual billing required for 20% savings; monthly billing incurs full price

Pricing, plan by plan

Device Magic

On request
  • Max$undefined/month
    • Per user per month, billed annually
    • Three user minimum
    • Unlimited forms and submissions
  • Enterprise$undefined/month
    • Per user per month, billed annually
    • Three user minimum
    • Everything in Max

Instapage

Free
  • Create$99/month
    • 15,000 monthly unique visitors
    • Drag-and-drop builder
    • AI content generation
  • Optimize$159/month (30k visitors) or $199/mo (50k visitors)
    • 30,000 or 50,000 monthly unique visitors
    • All Create features
    • Server-side A/B testing
  • Convert$undefined/month
    • Custom monthly unique visitors
    • All Optimize features
    • Enterprise security

Which should you pick?

Choose Device Magic if

  • You need fully offline capture.
  • You work on iOS, Android, Web.
  • You also want formatted pdf output.
Device Magic review

Choose Instapage if

  • You want to start without paying.
  • You work on Web, Mobile, API.
Instapage review

Questions people ask

Is Device Magic or Instapage better?
Neither clearly leads. Device Magic starts at On request and Instapage at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Device Magic or Instapage?
Instapage has a free tier; the other does not. Paid plans start at On request for Device Magic and Free for Instapage.
Does Device Magic or Instapage run on more platforms?
Device Magic runs on iOS, Android, Web. Instapage runs on Web, Mobile, API.
Can I use Instapage for free?
Yes. Instapage has a free tier, so you can try it without paying. Device Magic starts at On request.
What is Device Magic best used for?
Device Magic is most often used for a mechanical contractor whose service certificates must reach the customer as a specific pdf layout immediately after the visit, an inspection crew working in basements and rural sites where there is no signal for most of the working day, a utility that needs the day's jobs dispatched to named engineers with the right form attached to each one, a business replacing carbon-copy job sheets where the office currently re-keys every sheet into an accounting system. Of those, a mechanical contractor whose service certificates must reach the customer as a specific pdf layout immediately after the visit and an inspection crew working in basements and rural sites where there is no signal for most of the working day are not what Instapage is typically brought in for.
What can Device Magic do that Instapage cannot?
Device Magic covers Fully offline capture, Formatted PDF output, Destinations, Dispatch and scheduling.

Answered from the vendors’ own pages

Device Magic: What does Device Magic cost?

It does not publish prices. Both the Max and Enterprise plans are per user per month billed annually with a three user minimum, and you get a figure from sales.

Instapage: Does Instapage include A/B testing?

Yes. The Optimize and Convert plans include server-side A/B testing on both standard and AMP pages, plus AI experiments that automatically route traffic to higher-performing variants.

Source
Device Magic: Who owns Device Magic?

It is part of GoCanvas, which also sells a competing mobile forms product.

Instapage: How many integrations does Instapage support?

Instapage integrates with 120+ third-party applications including Salesforce, HubSpot, Shopify and others.

Source
Device Magic: Does it work with no signal?

Yes, that is the main use case. Forms and reference data are held on the device and submissions sync when connectivity returns.

Instapage: Is there a free trial?

Yes. Instapage offers a 14-day free trial with no credit card required for Create and Optimize plans.

Source
Device Magic: Is there a submission limit?

No. Both plans list unlimited forms, unlimited submissions and unlimited lifetime data storage, so the cost variable is seats.

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