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Marketing · head to head

Matomo vs Octoboard

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
Octoboard logo

Octoboard

Marketing

Low-cost white-label client reporting and dashboards priced per connected client

From
€25/month
Rated
-
Full reviewWebsite

The short version

  • Only Matomo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Octoboard the interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.
  • They diverge on capability: Matomo covers Web analytics, Octoboard covers White-label client portal.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Matomo and Octoboard actually diverge.

Attributes where Matomo and Octoboard differ
AttributeMatomoOctoboard
Starting priceFree€25/month
Pricing modelfreemiumPer month by connected client count
Free tierYesNo
PlatformsWeb, On-premiseWeb
Founded2007Unknown

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Only in Octoboard

  • White-label client portal
  • Client-based pricing
  • Automated SEO audits
  • Business analytics
  • Scheduled report delivery
  • Data streaming and export

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Octoboard
  • Self hosting analytics so visitor data stays on owned infrastructurenot Octoboard

Octoboard

  • A freelancer or two-person agency that needs client-branded reports without a two hundred dollar monthly platform billnot Matomo
  • An agency that wants white labelling in the entry tier rather than paying to unlock itnot Matomo
  • A small SEO shop that wants automated site audits and channel reporting from one subscriptionnot Matomo
  • An agency with a large but shallow client roster where per-client pricing beats per-data-source pricingnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Octoboard

  • The interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.
  • Connector reliability is the recurring complaint in this price bracket, and a silently stale connection means a client receives a report with wrong numbers before anyone notices.
  • Support is email based with no dedicated onboarding on the entry tiers, so a broken integration during a month-end reporting crunch can sit unresolved for days.
  • Because pricing is per connected client, an agency serving few clients with many channels each pays for capacity it does not use compared with per-source pricing.
  • Data retention and export options are thinner on lower tiers, so leaving Octoboard means losing report history rather than migrating it.

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Octoboard

€25/month
  • Agencies$25/month
    • Five connected clients
    • Unlimited users, dashboards and reports
    • White labelling and custom email domain included

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose Octoboard if

  • You need white-label client portal.
  • You also want client-based pricing.
Octoboard review

Questions people ask

Is Matomo or Octoboard better?
Neither clearly leads. Matomo starts at Free and Octoboard at €25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Octoboard?
Matomo has a free tier; the other does not. Paid plans start at Free for Matomo and €25/month for Octoboard.
Does Matomo or Octoboard run on more platforms?
Matomo runs on Web, On-premise. Octoboard runs on Web.
Can I use Matomo for free?
Yes. Matomo has a free tier, so you can try it without paying. Octoboard starts at €25/month.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Octoboard is typically brought in for.
What can Matomo do that Octoboard cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Octoboard covers White-label client portal, Client-based pricing, Automated SEO audits, Business analytics.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Octoboard: Is white labelling an upgrade?

No, it is included from the entry tier along with a custom email sending domain.

Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Octoboard: How is it priced?

Per connected client per month, roughly five dollars or euros each, with the entry bundle covering five clients.

Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Octoboard: Are users charged?

No, users, dashboards and reports are unlimited on all tiers.

Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
Octoboard: Does it do SEO audits?

Yes, automated site crawls are built in and can be scheduled into client reports.

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