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Software · head to head

Matomo vs Countly

Matomo logo

Matomo

Software

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
Countly logo

Countly

Software

Product analytics for mobile and web

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit
  • They diverge on capability: Matomo covers Web analytics, Countly covers Event tracking.

Where they differ

Only the attributes on which Matomo and Countly actually diverge.

Attributes where Matomo and Countly differ
AttributeMatomoCountly
PlatformsWeb, On-premiseWeb, Mobile, Api
Founded20072012

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • On-premise support

Only in Countly

  • Event tracking
  • Crash reporting
  • Analytics dashboard
  • User retention
  • Open-source
  • Mobile support
  • Api support
  • Multiple languages language support

Both cover

  • Cloud deployment
  • On-premise deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Countly
  • Self hosting analytics so visitor data stays on owned infrastructurenot Countly

Countly

  • Product analytics for mobile and web applicationsnot Matomo
  • Self hosting analytics where data cannot leave the organisationnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Countly

  • The private cloud plan starts at $175 a month and is described as usage based without stating the unit
  • No event cap, data point limit or user limit is published for either paid plan
  • The self hosted Enterprise edition is custom priced and billed annually
  • Adaptivity and intelligence features are separately priced add ons on the cheaper plan

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Countly

Free
  • Open SourceFree
    • Open-source
    • Self-hosted
    • Full features

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose Countly if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want crash reporting.
Countly review

Questions people ask

Is Matomo or Countly better?
Neither clearly leads. Matomo starts at Free and Countly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Countly?
Matomo starts at Free and Countly at Free.
Does Matomo or Countly run on more platforms?
Matomo runs on Web, On-premise. Countly runs on Web, Mobile, Api.
Can I use Matomo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Countly is typically brought in for.
What can Matomo do that Countly cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Both handle Cloud deployment, On-premise deployment, Web support.
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