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Prowly

PR software to tell your story and track results

As of 30 August 2026, Prowly's pricing is not published; the vendor quotes on request. Prowly is a PR workflow management platform that combines media database, online newsroom creation, press release distribution, and coverage tracking in one too. Softwr lists it under News. Prowly is made by Prowly (Semrush), launched in 2013, available on Web.

Overview

What Prowly does

Prowly is a PR workflow management platform that combines media database, online newsroom creation, press release distribution, and coverage tracking in one tool. Recently acquired by Semrush, Prowly helps PR professionals find journalists, create compelling stories, and measure their media impact with powerful analytics.

What people use it for

  • Media outreach
  • Press release creation
  • Journalist discovery
  • PR measurement

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Prowly.

  • No pricing published on the website
  • Pricing tiers and costs must be requested through signup or sales inquiry

Cross-shopped

What people choose instead of Prowly

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Prowly costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Essential

$369 /mo

  • Media database
  • Press release creator
  • Online newsroom
  • 5,000 emails/month

Professional

$589 /mo

  • All Essential features
  • Coverage tracking
  • Advanced analytics
  • 20,000 emails/month

Enterprise

Free

  • Unlimited features
  • API access
  • Custom integrations
  • Dedicated support

Capabilities

Features

  • Media database

  • Press release builder

  • Online newsroom

  • Email pitching

  • Coverage tracking

  • Semrush

    Integration with Semrush

  • Google Analytics

    Integration with Google Analytics

  • Slack

    Integration with Slack

  • Zapier

    Integration with Zapier

  • Web support

    Available on web

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

How much does Prowly cost?

Prowly does not display pricing on its website. Users must sign up for the platform or contact the sales team to learn about available plans and pricing.

Source
What payment model does Prowly use?

The pricing page references plan selection but does not display available tiers, pricing models, or billing options. Contact Prowly sales for details on subscription or usage-based pricing.

Source

Behind it

Who makes Prowly

Company
Prowly (Semrush)
Based in
Warsaw, Poland
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Where to go from Prowly

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Softwr does not host reviews and shows no star rating for Prowly, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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