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Fleet Management · head to head

Azuga vs Motive

Azuga logo

Azuga

Fleet Management

GPS fleet tracking with driver behaviour scoring

From
On request
Rated
-
Full reviewWebsite
Motive logo

Motive

Fleet Management

ELD compliance, AI dashcams and spend management for North American commercial fleets

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Azuga driver monitoring is contentious regardless of framing, and rewards do not remove that; Motive contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.
  • They diverge on capability: Azuga covers Driver scorecards, Motive covers ELD compliance.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Azuga and Motive actually diverge.

Attributes where Azuga and Motive differ
AttributeAzugaMotive
Pricing modelPer-vehicle monthly subscription; published on the vendor sitequote
PlatformsWeb, iOS, Android, CloudWeb, iOS, Android

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Fleet Management).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Azuga

  • Driver scorecards
  • Dashcams
  • Maintenance reminders

Only in Motive

  • ELD compliance
  • AI dashcams
  • Driver safety scoring
  • Vehicle diagnostics
  • Spend management

Both cover

  • GPS tracking

What people use each for

The jobs each tool is most often brought in to do.

Azuga

  • Fleets wanting driver safety data drivers will actually engage withnot Motive
  • Service businesses proving arrival times to customersnot Motive
  • Reducing fuel and maintenance costs through driving behaviournot Motive

Motive

  • A trucking fleet that must run FMCSA compliant electronic logs and wants cameras from the same vendornot Azuga
  • An operator facing an insurance renewal that requires evidence of a driver coaching programmenot Azuga
  • A construction fleet tracking both vehicles and unpowered assets such as trailers and generatorsnot Azuga
  • A fleet suspecting fuel card misuse and wanting transactions matched against vehicle locationnot Azuga

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Azuga

  • Driver monitoring is contentious regardless of framing, and rewards do not remove that
  • Hardware installation per vehicle is real upfront cost and effort
  • Contracts are typically multi-year, which limits switching
  • A smaller ecosystem than Samsara or Geotab, with fewer third-party integrations

Motive

  • Contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.
  • Driver facing cameras generate real workforce resistance, and fleets in tight labour markets have lost drivers over the rollout rather than the technology.
  • Installation and calibration across a distributed fleet takes weeks of vehicle downtime, which is rarely costed into the comparison at the point of purchase.
  • The rebrand from KeepTruckin means older documentation, integration guides and third-party references are inconsistent, which slows technical work on connections.
  • Coverage depends on cellular networks, so remote route segments produce gaps in tracking and delayed log uploads that drivers then have to reconcile.

Pricing, plan by plan

Azuga

On request

No published plan breakdown. See the Azuga review.

Motive

On request
  • Motive$undefined/year
    • Per-vehicle subscription over a multi-year term
    • Hardware supplied within the agreement rather than purchased outright
    • Dashcams, asset trackers and spend management priced as separate lines

Which should you pick?

Choose Azuga if

  • You need driver scorecards.
  • You work on Web, iOS, Android, Cloud.
  • You also want dashcams.
Azuga review

Choose Motive if

  • You need eld compliance.
  • You work on Web, iOS, Android.
  • You also want ai dashcams.
Motive review

Questions people ask

Is Azuga or Motive better?
Neither clearly leads. Azuga starts at On request and Motive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Azuga or Motive?
Azuga starts at On request and Motive at On request.
Does Azuga or Motive run on more platforms?
Azuga runs on Web, iOS, Android, Cloud. Motive runs on Web, iOS, Android.
What is Azuga best used for?
Azuga is most often used for fleets wanting driver safety data drivers will actually engage with, service businesses proving arrival times to customers, reducing fuel and maintenance costs through driving behaviour. Of those, fleets wanting driver safety data drivers will actually engage with and service businesses proving arrival times to customers are not what Motive is typically brought in for.
What can Azuga do that Motive cannot?
Azuga covers Driver scorecards, Dashcams, Maintenance reminders. Motive covers ELD compliance, AI dashcams, Driver safety scoring, Vehicle diagnostics. Both handle GPS tracking.

Answered from the vendors’ own pages

Azuga: What does Azuga cost?

It publishes per-vehicle monthly pricing, normally on a multi-year contract with hardware.

Motive: Is Motive the same company as KeepTruckin?

Yes. KeepTruckin renamed to Motive in 2022. The products and account relationships carried over.

Azuga: How is it different from other fleet trackers?

It leans on driver scorecards and rewards rather than pure oversight, though how that feels depends on how the company uses the data.

Motive: Can hardware be bought outright?

It is normally supplied inside a multi-year subscription rather than sold, which is why the exit cost of a shrinking fleet is high.

Azuga: Does it handle ELD compliance?

Yes, it supports electronic logging for hours-of-service requirements.

Motive: Does it work outside the United States?

Canada and Mexico are supported, including Canadian electronic logging requirements. Coverage elsewhere is limited.

Motive: Are the driver facing cameras optional?

Yes, road facing only configurations are available, and fleets worried about driver retention often start there.

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