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Geotab

Unlock fleet potential with data

As of 30 August 2026, Geotab starts at $25/month. Geotab is a global leader in connected vehicle and fleet management solutions. Softwr lists it under Fleet Management. Geotab is made by Geotab Inc, launched in 2000, available on Web, iOS, Android, API.

Overview

What Geotab does

Geotab is a global leader in connected vehicle and fleet management solutions. Their open platform offers GPS tracking, driver behavior monitoring, ELD compliance, and advanced analytics to help fleets optimize operations and improve safety.

What people use it for

  • Fleet tracking
  • Driver safety
  • Fuel optimization
  • Compliance management
  • Predictive maintenance

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Geotab.

  • Specific pricing amounts not published online; contact sales required
  • Custom pricing available for larger fleet volumes

Cross-shopped

What people choose instead of Geotab

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • Geotab logo
    Geotab
    vs
    Mapbox logo
    Mapbox

    Mapbox: Location data platform for mobile and web applications

  • Geotab logo
    Geotab
    vs
    HERE Technologies logo
    HERE Technologies

    HERE Technologies: Location data and technology company that provides mapping and location services to businesses globally

  • Geotab logo
    Geotab
    vs
    Apple Maps logo
    Apple Maps

    Apple Maps: Web mapping and navigation application developed by Apple Inc

Pricing

What Geotab costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Base

$25 /mo

  • GPS tracking
  • Trip history
  • Engine diagnostics
  • Basic reports
  • Mobile app

Pro

$40 /mo

  • Everything in Base
  • Driver behavior
  • Fuel usage
  • Maintenance alerts
  • ELD/HOS

ProPlus

$55 /mo

  • Everything in Pro
  • Active tracking
  • Advanced analytics
  • Collision detection
  • API access

Capabilities

Features

  • Real-time GPS tracking

  • Vehicle diagnostics

  • Driver behavior scoring

  • ELD compliance

  • IFTA reporting

  • Fuel management

  • Maintenance scheduling

  • Route optimization

  • Marketplace apps

    Integration with Marketplace apps

  • ERP systems

    Integration with ERP systems

  • Dispatch software

    Integration with Dispatch software

  • Fuel cards

    Integration with Fuel cards

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

How is Geotab priced?

Geotab offers two subscription tiers: GO Core for basic fleet tracking and GO Plan for comprehensive fleet management. Both plans include hardware in the subscription price with no upfront costs or installation fees. Specific pricing is custom-quoted by the sales team.

Source
Does Geotab include hardware in the subscription?

Yes, both GO Core and GO Plan subscriptions include Geotab hardware at no upfront device cost. Hardware is integrated into the monthly subscription pricing.

Source
Is it easy to upgrade between Geotab plans?

Yes, customers can easily upgrade or downgrade between GO Core and GO Plan through the MyGeotab portal, allowing flexible scaling as fleet needs change.

Source

Behind it

Who makes Geotab

Company
Geotab Inc
Based in
Oakville, Canada
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Softwr does not host reviews and shows no star rating for Geotab, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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