TrueCoach vs Lose It!

A comprehensive head-to-head comparison of two leading fitness & wellness solutions in 2026. Compare features, pricing, ratings, and more to find the right fit.

Quick Verdict

Choose TrueCoach if you need Workout programming and prefer comprehensive paid features. Choose Lose It! if you prioritize Calorie counting and want a free tier to start. TrueCoach has a higher user rating (4.8 vs 4.6).

TrueCoach vs Lose It!: At a Glance

CriteriaTrueCoachLose It!
User Rating
4.8
4.6
Pricing$19/monthFree
Pricing Modelsubscriptionfreemium
Free Plan
PlatformsIos, Android, WebIos, Android, Web
CategoryFitness & WellnessFitness & Wellness
Founded20152008

Feature Comparison: TrueCoach vs Lose It!

FeatureTrueCoachLose It!
Workout programming
Client tracking
In-app messaging
Payment processing
Progress photos
MyFitnessPal
Stripe
Apple Health
Ios support
Android support
Web support
Calorie counting
Barcode scanner
Meal planning
Challenges
Fitbit
Google Fit
Garmin
Runkeeper

TrueCoach vs Lose It!: Pricing Breakdown

TrueCoach Pricing

Model: subscription

Starter$19/month
  • Up to 5 clients
  • Core features
  • Messaging
Standard$49/month
  • Up to 20 clients
  • Payments
  • Branding

Lose It! Pricing

Model: freemium

FreeFree
  • Calorie tracking
  • Barcode scanner
  • Basic reports
Premium$39.99/year
  • Meal planning
  • Water tracking
  • Advanced insights
  • Ad-free

Pros and Cons

TrueCoach

Pros

  • Highly rated by users (4.8/5)
  • Available on 3 platforms (Ios, Android, Web)
  • Rich feature set with 11+ capabilities
  • Strong Workout programming functionality
  • Strong Client tracking functionality

Cons

  • No free plan available
  • May require time to learn advanced features

Lose It!

Pros

  • Highly rated by users (4.6/5)
  • Free plan available to get started
  • Available on 3 platforms (Ios, Android, Web)
  • Rich feature set with 13+ capabilities
  • Strong Calorie counting functionality
  • Strong Barcode scanner functionality

Cons

  • May require time to learn advanced features

Who Should Use TrueCoach vs Lose It!?

Choose TrueCoach if you:

  • Need Workout programming
  • Have a budget of $19/month+
  • Work primarily on Ios and Android
  • Value Client tracking
View TrueCoach Details

Choose Lose It! if you:

  • Need Calorie counting
  • Want to start for free
  • Work primarily on Ios and Android
  • Value Barcode scanner
View Lose It! Details

Frequently Asked Questions: TrueCoach vs Lose It!

Is TrueCoach better than Lose It!?

It depends on your needs. TrueCoach has a 4.8/5 user rating while Lose It! has 4.6/5. TrueCoach excels in Workout programming and Client tracking, while Lose It! stands out with Calorie counting and Barcode scanner. Consider your budget ($19/month vs Free), platform needs, and specific feature requirements.

Which is cheaper, TrueCoach or Lose It!?

TrueCoach starts at $19/month. Lose It! offers a free plan and starts at Free. Lose It! has a clear pricing advantage with its free tier.

Can I use TrueCoach and Lose It! together?

While both are fitness & wellness tools, some teams use complementary software together. Check each product's API and integration capabilities for compatibility. However, most users find that one solution covers their core fitness & wellness needs.

What are the main differences between TrueCoach and Lose It!?

The key differences include: pricing model (subscription vs freemium), platform support (Ios, Android, Web vs Ios, Android, Web), and feature focus. TrueCoach emphasizes Workout programming, Client tracking, In-app messaging while Lose It! focuses on Calorie counting, Barcode scanner, Meal planning. User ratings differ slightly: 4.8 vs 4.6 out of 5.

Ready to choose?

Explore detailed reviews, user ratings, and pricing for both TrueCoach and Lose It!.

TrueCoach vs Lose It!: Compared [2026] | Softwr