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Fitness · head to head

Lose It! vs TrueCoach

Lose It! logo

Lose It!

Fitness

Lose weight with your friends

From
Free
Rated
-
Full reviewWebsite
TrueCoach logo

TrueCoach

Fitness

Personal training software for coaches

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Lose It! photo-based logging (Snap It) is Premium-only and has inconsistent accuracy; TrueCoach starter tier limited to 5 active clients (requires upgrade for more)
  • They diverge on capability: Lose It! covers Calorie counting, TrueCoach covers Workout programming.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Lose It! and TrueCoach actually diverge.

Attributes where Lose It! and TrueCoach differ
AttributeLose It!TrueCoach
Pricing modelUnknownsubscription
PlatformsiPhone, Android, WebWeb, iOS, Android
Founded20082015

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Fitness).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lose It!

  • Calorie counting
  • Barcode scanner
  • Meal planning
  • Challenges
  • Fitbit
  • Google Fit
  • Garmin
  • Runkeeper

Only in TrueCoach

  • Workout programming
  • Client tracking
  • In-app messaging
  • Payment processing
  • MyFitnessPal
  • Stripe

Both cover

  • Progress photos
  • Apple Health
  • Ios support
  • Android support
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Lose It!

  • Workout trackingnot TrueCoach
  • Nutrition managementnot TrueCoach
  • Health monitoringnot TrueCoach
  • Fitness coachingnot TrueCoach
  • Wellness improvementnot TrueCoach

TrueCoach

  • Personal training programme creation and deliverynot Lose It!
  • Client progress tracking and metrics monitoringnot Lose It!
  • Nutrition and habit tracking for fitness coachingnot Lose It!
  • Automated billing and payment processingnot Lose It!
  • Coach-to-client direct messagingnot Lose It!
  • Wearable device integration for automated trackingnot Lose It!

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lose It!

  • Photo-based logging (Snap It) is Premium-only and has inconsistent accuracy
  • No natural language input for food logging, requires manual database search for every food
  • Limited micronutrient tracking beyond basic macros
  • Lacks built-in meal planning in free tier
  • No artificial intelligence for personalized recommendations

TrueCoach

  • Starter tier limited to 5 active clients (requires upgrade for more)
  • Standard tier limited to 20 active clients
  • Pro tier limited to 50 active clients (custom pricing required for 250+ clients)
  • Custom-branded fitness app only available in Standard and Pro tiers, not Starter
  • Wearables data integration (Apple, Garmin, WHOOP) only in Standard and Pro tiers
  • Public coach profiles feature only available in Standard and Pro tiers
  • Advanced nutrition and habit tracking only in Standard and Pro tiers

Pricing, plan by plan

Lose It!

Free

No published plan breakdown. See the Lose It! review.

TrueCoach

Free
  • Starter$26.34/month
    • Program & Workout Builder
    • Client Management Tracker
    • MyFitnessPal integration
  • Standard (Most Popular)$57.99/month
    • Everything in Starter
    • Up to 20 active clients
    • Public Coach Profiles
  • Pro$136.99/month
    • Everything in Standard
    • Up to 50 active clients
    • All integrations and features

Which should you pick?

Choose Lose It! if

  • You need calorie counting.
  • You want to start without paying.
  • You work on iPhone, Android, Web.
  • You also want barcode scanner.
Lose It! review

Choose TrueCoach if

  • You need workout programming.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want client tracking.
TrueCoach review

Questions people ask

Is Lose It! or TrueCoach better?
Neither clearly leads. Lose It! starts at Free and TrueCoach at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lose It! or TrueCoach?
Lose It! starts at Free and TrueCoach at Free.
Does Lose It! or TrueCoach run on more platforms?
Lose It! runs on iPhone, Android, Web. TrueCoach runs on Web, iOS, Android.
Can I use Lose It! for free?
Both have a free tier, so you can try either at no cost before committing.
What is Lose It! best used for?
Lose It! is most often used for workout tracking, nutrition management, health monitoring, fitness coaching. Of those, workout tracking and nutrition management are not what TrueCoach is typically brought in for.
What can Lose It! do that TrueCoach cannot?
Lose It! covers Calorie counting, Barcode scanner, Meal planning, Challenges. TrueCoach covers Workout programming, Client tracking, In-app messaging, Payment processing. Both handle Progress photos, Apple Health, Ios support, Android support.

Answered from the vendors’ own pages

Lose It!: Can Lose It track macronutrients?

Yes, basic macro tracking is included in the free tier. Advanced macro tracking and meal planning features are available in the Premium tier.

Source
TrueCoach: Does TrueCoach offer a free trial?

Yes. TrueCoach offers a 14-day free trial with no credit card required. Trial users can fully test the platform before committing.

Source
TrueCoach: Do TrueCoach clients need to pay separately?

No. According to the pricing page, 'TrueCoach is 100% free for your clients.' Only the coach pays the subscription; clients access all features at no cost.

Source
TrueCoach: Are there hidden fees beyond the stated monthly price?

No. TrueCoach explicitly states 'Nope, what you see is what you get', there are no hidden fees. The monthly cost is all-inclusive.

Source
TrueCoach: What discounts are available for annual billing?

TrueCoach offers 1 month free on Starter, and 2 months free on Standard and Pro plans when billed annually instead of monthly.

Source
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