Software · head to head
Lose It! vs MacroFactor
The short version
- Only Lose It! has a free tier, so it costs nothing to try first.
- Each has a real cost: Lose It! photo-based logging (Snap It) is Premium-only and has inconsistent accuracy; MacroFactor the App Store listing states MacroFactor offers only a 7 day trial of the premium, ad-free macro tracker before a subscription is required, without stating the subscription price in the visible description.
- They diverge on capability: Lose It! covers Calorie counting, MacroFactor covers Adaptive algorithm.
Where they differ
Only the attributes on which Lose It! and MacroFactor actually diverge.
| Attribute | Lose It! | MacroFactor |
|---|---|---|
| Starting price | Free | $6.99/month |
| Pricing model | Unknown | subscription |
| Free tier | Yes | No |
| Platforms | iPhone, Android, Web | Ios, Android |
| Founded | 2008 | 2021 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Lose It!
- Calorie counting
- Barcode scanner
- Meal planning
- Challenges
- Progress photos
- Google Fit
- Runkeeper
- Web support
Only in MacroFactor
- Adaptive algorithm
- True expenditure calculation
- Fast food logger
- Detailed analytics
- Knowledge base
- Apple Watch
Both cover
- Fitbit
- Apple Health
- Garmin
- Ios support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
Lose It!
- Workout tracking
- Nutrition management
- Health monitoring
- Fitness coaching
- Wellness improvement
MacroFactor
- Workout tracking
- Nutrition management
- Health monitoring
- Fitness coaching
- Wellness improvement
Both are used for workout tracking, nutrition management, health monitoring, fitness coaching, wellness improvement, on those jobs the choice comes down to price and fit rather than capability.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Lose It!
- Photo-based logging (Snap It) is Premium-only and has inconsistent accuracy
- No natural language input for food logging, requires manual database search for every food
- Limited micronutrient tracking beyond basic macros
- Lacks built-in meal planning in free tier
- No artificial intelligence for personalized recommendations
MacroFactor
- The App Store listing states MacroFactor offers only a 7 day trial of the premium, ad-free macro tracker before a subscription is required, without stating the subscription price in the visible description.
Pricing, plan by plan
Lose It!
FreeNo published plan breakdown. See the Lose It! review.
MacroFactor
$6.99/month- Monthly$11.99/month
- Adaptive algorithm
- Expenditure tracking
- All features
- Annual$71.99/year
- Adaptive algorithm
- Expenditure tracking
- All features
Which should you pick?
Choose Lose It! if
- You need calorie counting.
- You want to start without paying.
- You work on iPhone, Android, Web.
- You also want barcode scanner.
Choose MacroFactor if
- You need adaptive algorithm.
- You work on Ios, Android.
- You also want true expenditure calculation.
Questions people ask
- Is Lose It! or MacroFactor better?
- Neither clearly leads. Lose It! starts at Free and MacroFactor at $6.99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Lose It! or MacroFactor?
- Lose It! has a free tier; the other does not. Paid plans start at Free for Lose It! and $6.99/month for MacroFactor.
- Does Lose It! or MacroFactor run on more platforms?
- Lose It! runs on iPhone, Android, Web. MacroFactor runs on Ios, Android.
- Can I use Lose It! for free?
- Yes. Lose It! has a free tier, so you can try it without paying. MacroFactor starts at $6.99/month.
- What is Lose It! best used for?
- Lose It! is most often used for workout tracking, nutrition management, health monitoring, fitness coaching.
- What can Lose It! do that MacroFactor cannot?
- Lose It! covers Calorie counting, Barcode scanner, Meal planning, Challenges. MacroFactor covers Adaptive algorithm, True expenditure calculation, Fast food logger, Detailed analytics. Both handle Fitbit, Apple Health, Garmin, Ios support.
Answered from the vendors’ own pages
Lose It!: Can Lose It track macronutrients?
Yes, basic macro tracking is included in the free tier. Advanced macro tracking and meal planning features are available in the Premium tier.
SourceRelated pages
More on MacroFactor
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