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Fitness & Wellness · head to head

Apple Fitness+ vs Lose It!

Apple Fitness+ logo

Apple Fitness+

Fitness & Wellness

Guided workouts powered by Apple Watch

From
$9.99/month
Rated
-
Full reviewWebsite
Lose It! logo

Lose It!

Fitness & Wellness

Lose weight with your friends

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Lose It! has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apple Fitness+ restricted to Apple ecosystem, not compatible with Android devices or non-Apple platforms; Lose It! photo-based logging (Snap It) is Premium-only and has inconsistent accuracy
  • They diverge on capability: Apple Fitness+ covers Studio-style workouts, Lose It! covers Calorie counting.

Where they differ

Only the attributes on which Apple Fitness+ and Lose It! actually diverge.

Attributes where Apple Fitness+ and Lose It! differ
AttributeApple Fitness+Lose It!
Starting price$9.99/monthFree
Free tierNoYes
PlatformsiOS, iPadOS, tvOSiPhone, Android, Web
Founded19762008

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Fitness & Wellness).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apple Fitness+

  • Studio-style workouts
  • Real-time Apple Watch metrics
  • Personalized recommendations
  • Time to Walk
  • Meditation sessions
  • Apple Watch
  • Apple Music
  • Health app

Only in Lose It!

  • Calorie counting
  • Barcode scanner
  • Meal planning
  • Challenges
  • Progress photos
  • Fitbit
  • Apple Health
  • Google Fit

Both cover

  • Ios support
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apple Fitness+

  • Workout tracking
  • Nutrition management
  • Health monitoring
  • Fitness coaching
  • Wellness improvement

Lose It!

  • Workout tracking
  • Nutrition management
  • Health monitoring
  • Fitness coaching
  • Wellness improvement

Both are used for workout tracking, nutrition management, health monitoring, fitness coaching, wellness improvement, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apple Fitness+

  • Restricted to Apple ecosystem, not compatible with Android devices or non-Apple platforms
  • Apple Watch is required for optimal functionality and metrics tracking
  • No live sessions available, only prerecorded on-demand videos
  • Limited Mac support with streaming from iPhone or iPad required
  • Simplified approach puts limitations compared to specialized or comprehensive fitness apps

Lose It!

  • Photo-based logging (Snap It) is Premium-only and has inconsistent accuracy
  • No natural language input for food logging, requires manual database search for every food
  • Limited micronutrient tracking beyond basic macros
  • Lacks built-in meal planning in free tier
  • No artificial intelligence for personalized recommendations

Pricing, plan by plan

Apple Fitness+

$9.99/month

No published plan breakdown. See the Apple Fitness+ review.

Lose It!

Free

No published plan breakdown. See the Lose It! review.

Which should you pick?

Choose Apple Fitness+ if

  • You need studio-style workouts.
  • You work on iOS, iPadOS, tvOS.
  • You also want real-time apple watch metrics.
Apple Fitness+ review

Choose Lose It! if

  • You need calorie counting.
  • You want to start without paying.
  • You work on iPhone, Android, Web.
  • You also want barcode scanner.
Lose It! review

Questions people ask

Is Apple Fitness+ or Lose It! better?
Neither clearly leads. Apple Fitness+ starts at $9.99/month and Lose It! at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apple Fitness+ or Lose It!?
Lose It! has a free tier; the other does not. Paid plans start at $9.99/month for Apple Fitness+ and Free for Lose It!.
Does Apple Fitness+ or Lose It! run on more platforms?
Apple Fitness+ runs on iOS, iPadOS, tvOS. Lose It! runs on iPhone, Android, Web.
Can I use Lose It! for free?
Yes. Lose It! has a free tier, so you can try it without paying. Apple Fitness+ starts at $9.99/month.
What is Apple Fitness+ best used for?
Apple Fitness+ is most often used for workout tracking, nutrition management, health monitoring, fitness coaching.
What can Apple Fitness+ do that Lose It! cannot?
Apple Fitness+ covers Studio-style workouts, Real-time Apple Watch metrics, Personalized recommendations, Time to Walk. Lose It! covers Calorie counting, Barcode scanner, Meal planning, Challenges. Both handle Ios support, Web support.

Answered from the vendors’ own pages

Apple Fitness+: How much does Apple Fitness Plus cost?

Apple Fitness Plus costs $9.99/month or $79.99/year in the US. New subscribers may be eligible for a free trial with the purchase of select Apple devices.

Source
Lose It!: Can Lose It track macronutrients?

Yes, basic macro tracking is included in the free tier. Advanced macro tracking and meal planning features are available in the Premium tier.

Source
Apple Fitness+: Can you share Apple Fitness Plus with family?

Yes, Apple Fitness Plus features Family Sharing compatibility, allowing you to share your subscription with up to five family members at no additional cost.

Source
Apple Fitness+: What workout types does Apple Fitness Plus offer?

Apple Fitness Plus supports a wide range of workout types including strength training, yoga, HIIT, cycling, dance, and mindful cooldowns with curated music playlists.

Source
Apple Fitness+: Does Apple Fitness Plus integrate with Apple Music?

Yes, one of the strongest features is Apple Music integration, with workouts synced to curated playlists that match pace and intensity.

Source
Apple Fitness+: What devices are required to use Apple Fitness Plus?

Apple Fitness Plus requires an Apple device such as iPhone, iPad, or Apple TV. An Apple Watch is more or less mandatory for optimal use and metrics tracking.

Source
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