Lose It!vs
MyFitnessPal
MyFitnessPal: Popular calorie tracking app with large food database and integration with fitness devices.
Lose It!
Lose weight with your friends
As of 30 August 2026, Lose It! has a free plan and paid plans start at $39.99/year. Lose It. Softwr lists it under Fitness. Lose It! is made by FitNow Inc., launched in 2008, available on iOS, Android, Web.
Overview
What Lose It! does
Lose It! is a calorie counting and weight loss app that makes tracking food and exercise easy and effective. Features include barcode scanning, meal planning, challenges with friends, and personalized calorie budgets based on your weight loss goals and timeline.
What people use it for
- Workout tracking
- Nutrition management
- Health monitoring
- Fitness coaching
- Wellness improvement
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Lose It!.
- Photo-based logging (Snap It) is Premium-only and has inconsistent accuracy
- No natural language input for food logging, requires manual database search for every food
- Limited micronutrient tracking beyond basic macros
- Lacks built-in meal planning in free tier
- No artificial intelligence for personalized recommendations
Cross-shopped
What people choose instead of Lose It!
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- Lose It!vsNoom
Noom: Weight loss app with behavioral coaching and psychology-based approach to healthy habits.
- Lose It!vsWW (WeightWatchers)
WW (WeightWatchers): Points-based weight loss program with community support, meetings, and coaching options.
Capabilities
Features
Calorie counting
Barcode scanner
Meal planning
Challenges
Progress photos
Fitbit
Integration with Fitbit
Apple Health
Integration with Apple Health
Google Fit
Integration with Google Fit
Garmin
Integration with Garmin
Runkeeper
Integration with Runkeeper
Ios support
Available on ios
Android support
Available on android
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Can Lose It track macronutrients?
Yes, basic macro tracking is included in the free tier. Advanced macro tracking and meal planning features are available in the Premium tier.
SourceBehind it
Who makes Lose It!
- Company
- FitNow Inc.
- Based in
- Boston, MA
- Founders
- J.J. Allaire, Charles Teague, Paul Dicristina
Keep looking
Where to go from Lose It!
- Lose It! alternativesEvery product people weigh against it
- Lose It! pricingPlans, floors and what the tiers exclude
- Lose It! badgesWhich rules it meets, and the figure behind each
- All Fitness softwareThe full category
- Best Fitness softwareThe shortlist, and how it was cut
Best Fitness software for
Compare Lose It! with
- Noom
- WW (WeightWatchers)
- MacroFactor
- Cronometer
- Trainerize
- Centr
- TrueCoach
- Tonal
- TrainHeroic
- ABC Fitness
- Hydrow
- Liteboxer
- Sweat
- WellnessLiving
- Daxko
- Ergatta
- Everfit
- TrueCoach
Other Fitness software
Membership, billing and programme operations for YMCAs, JCCs and community recreation nonprofits
Pricing on request12 researched notes
Softwr does not host reviews and shows no star rating for Lose It!, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Lose It!
Lose It! alternatives
What people switch to, and what they give up
Lose It! pricing
Every tier, and where the cost actually lands
Compare Lose It!
Put it head to head with anything we hold
Lose It! badge
Its rating, and an embed for your own site
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