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Automotive · head to head

CarGurus vs Tekion

CarGurus logo

CarGurus

Automotive

Smart car marketplace with deal analysis

From
$249/month
Rated
-
Full reviewWebsite
Tekion logo

Tekion

Automotive

The future of automotive retail

From
On request
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: CarGurus covers Vehicle listing, Tekion covers Cloud-native DMS.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CarGurus and Tekion actually diverge.

Attributes where CarGurus and Tekion differ
AttributeCarGurusTekion
Starting price$249/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Mobile, AppWeb, Ios, Android, Api
Founded20062016

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CarGurus

  • Vehicle listing
  • AI deal scoring
  • Market pricing analysis
  • Lead generation
  • Dealer metrics
  • Inventory insights
  • Photo management
  • Consumer reviews

Only in Tekion

  • Cloud-native DMS
  • Digital retail
  • AI-powered CRM
  • Service scheduling
  • Parts management
  • Accounting suite
  • Real-time analytics
  • Mobile-first design

What people use each for

The jobs each tool is most often brought in to do.

CarGurus

  • Dealership Managementnot Tekion
  • Service Schedulingnot Tekion
  • Inventory Managementnot Tekion
  • Sales Operationsnot Tekion
  • Customer Relationshipnot Tekion

Tekion

  • DMS modernizationnot CarGurus
  • Digital transformationnot CarGurus
  • Multi-store operationsnot CarGurus
  • Customer experiencenot CarGurus
  • Data analyticsnot CarGurus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CarGurus

Nothing recorded yet. See the CarGurus review.

Tekion

  • No pricing published; contact sales required to obtain quote

Pricing, plan by plan

CarGurus

$249/month
  • Essential$249/month
    • Vehicle listing
    • Basic lead management
    • Pricing data
  • Pro$599/month
    • Everything in Essential
    • Advanced pricing intelligence
    • Lead scoring
  • Enterprise$1299/month
    • Everything in Pro
    • Custom pricing
    • Dedicated support

Tekion

On request
  • DMS Core$undefined/month
    • Sales & F&I
    • Service & parts
    • Accounting
  • Retail Cloud$undefined/month
    • Full DMS
    • Digital retail
    • Advanced CRM
  • Enterprise$undefined/month
    • Everything included
    • Custom integrations
    • Dedicated success team

Which should you pick?

Choose CarGurus if

  • You need vehicle listing.
  • You work on Web, Mobile, App.
  • You also want ai deal scoring.
CarGurus review

Choose Tekion if

  • You need cloud-native dms.
  • You work on Web, Ios, Android, Api.
  • You also want digital retail.
Tekion review

Questions people ask

Is CarGurus or Tekion better?
Neither clearly leads. CarGurus starts at $249/month and Tekion at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CarGurus or Tekion?
CarGurus starts at $249/month and Tekion at On request.
Does CarGurus or Tekion run on more platforms?
CarGurus runs on Web, Mobile, App. Tekion runs on Web, Ios, Android, Api.
What is CarGurus best used for?
CarGurus is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what Tekion is typically brought in for.
What can CarGurus do that Tekion cannot?
CarGurus covers Vehicle listing, AI deal scoring, Market pricing analysis, Lead generation. Tekion covers Cloud-native DMS, Digital retail, AI-powered CRM, Service scheduling.

Answered from the vendors’ own pages

Tekion: How is Tekion priced?

Tekion does not publish specific pricing on their website. To obtain pricing information, contact their sales team at [email protected] or call 833-835-4662.

Source
Tekion: Can I request a demo?

Yes, Tekion offers demo requests through their website. Contact the sales team to schedule a demonstration of their platform.

Source
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