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Automation Integration · head to head

Tealium vs Whatagraph

Tealium logo

Tealium

Automation Integration

The customer data platform built for data-driven marketing

From
$1000/month
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Tealium no pricing published on website; requires contacting sales or requesting demo; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Tealium covers Data collection, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Tealium and Whatagraph actually diverge.

Attributes where Tealium and Whatagraph differ
AttributeTealiumWhatagraph
Starting price$1000/monthFree
Free tierNoYes
PlatformsWeb, MobileWeb, Mobile, Api
CategoryAutomation IntegrationMarketing
Founded20082016

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Tealium

  • Data collection
  • Tag management
  • Audience segmentation
  • Activation
  • Analytics
  • Privacy management
  • Real-time personalization
  • 1000+ integrations

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Tealium

  • Workflow Automationnot Whatagraph
  • Data Integrationnot Whatagraph
  • Process Automationnot Whatagraph
  • App Integrationnot Whatagraph
  • API Connectivitynot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Tealium
  • Blending data from multiple ad platforms into one dashboardnot Tealium
  • White-labelled reporting under an agency's own brandingnot Tealium

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Tealium

  • No pricing published on website; requires contacting sales or requesting demo

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Tealium

$1000/month
  • Starter$1000/month
    • Basic CDP features
  • Professional$3000/month
    • Advanced features
    • Priority support
  • Enterprise$10000/month
    • Custom solutions
    • Dedicated support

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Tealium if

  • You need data collection.
  • You work on Web, Mobile.
  • You also want tag management.
Tealium review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Tealium or Whatagraph better?
Neither clearly leads. Tealium starts at $1000/month and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Tealium or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at $1000/month for Tealium and Free for Whatagraph.
Does Tealium or Whatagraph run on more platforms?
Tealium runs on Web, Mobile. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Tealium starts at $1000/month.
What is Tealium best used for?
Tealium is most often used for workflow automation, data integration, process automation, app integration. Of those, workflow automation and data integration are not what Whatagraph is typically brought in for.
What can Tealium do that Whatagraph cannot?
Tealium covers Data collection, Tag management, Audience segmentation, Activation. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Tealium: How much does Tealium cost?

Tealium does not publish pricing on its website. Customers must request a demo or contact the company directly to discuss pricing.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Tealium: Is there a Tealium free trial?

Tealium does not advertise a free trial on its main website. The primary path to pricing information is requesting a demo or contacting the sales team.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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