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Automation Integration · head to head

mParticle vs Whatagraph

mParticle logo

mParticle

Automation Integration

The customer data platform for multi-channel marketing

From
$500/month
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: mParticle covers Data collection, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which mParticle and Whatagraph actually diverge.

Attributes where mParticle and Whatagraph differ
AttributemParticleWhatagraph
Starting price$500/monthFree
Pricing modelusage-basedsubscription
Free tierNoYes
PlatformsWeb, MobileWeb, Mobile, Api
CategoryAutomation IntegrationMarketing
Founded20132016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in mParticle

  • Data collection
  • Audience building
  • Segmentation
  • Data governance
  • Real-time sync
  • Privacy management
  • Analytics
  • 100+ integrations

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

mParticle

  • Collecting customer event data once and routing it to many destinationsnot Whatagraph
  • Building a customer data platform across web, mobile and server sourcesnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot mParticle
  • Blending data from multiple ad platforms into one dashboardnot mParticle
  • White-labelled reporting under an agency's own brandingnot mParticle

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

mParticle

  • No pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • No free tier, minimum commitment or cost driver is stated anywhere on the pricing page

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

mParticle

$500/month
  • Starter$500/month
    • Basic features
    • Email support
  • Professional$1500/month
    • Advanced features
    • Priority support
  • Enterprise$5000/month
    • Custom solutions
    • Dedicated support

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose mParticle if

  • You need data collection.
  • You work on Web, Mobile.
  • You also want audience building.
mParticle review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is mParticle or Whatagraph better?
Neither clearly leads. mParticle starts at $500/month and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, mParticle or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at $500/month for mParticle and Free for Whatagraph.
Does mParticle or Whatagraph run on more platforms?
mParticle runs on Web, Mobile. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. mParticle starts at $500/month.
What is mParticle best used for?
mParticle is most often used for collecting customer event data once and routing it to many destinations, building a customer data platform across web, mobile and server sources. Of those, collecting customer event data once and routing it to many destinations and building a customer data platform across web, mobile and server sources are not what Whatagraph is typically brought in for.
What can mParticle do that Whatagraph cannot?
mParticle covers Data collection, Audience building, Segmentation, Data governance. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

mParticle: How much does mParticle cost?

mParticle does not publish pricing on its website. The pricing page directs customers to request a quote or contact the sales team through their contact forms.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
mParticle: What is mParticle's pricing model?

mParticle uses a quote-based pricing model. Interested customers can request pricing information through the contact form, but specific rates and billing options are not publicly disclosed.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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