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Marketing · head to head

Postscript vs Tealium

Postscript logo

Postscript

Marketing

SMS marketing built for Shopify merchants, with carrier fees billed on top of message rates

From
$49/month
Rated
-
Full reviewWebsite
Tealium logo

Tealium

Automation Integration

The customer data platform built for data-driven marketing

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Postscript carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.; Tealium no pricing published on website; requires contacting sales or requesting demo
  • They diverge on capability: Postscript covers Shopify segmentation, Tealium covers Data collection.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Postscript and Tealium actually diverge.

Attributes where Postscript and Tealium differ
AttributePostscriptTealium
Starting price$49/month$1000/month
Pricing modelPer month plus per message sentsubscription
PlatformsWeb, iOSWeb, Mobile
CategoryMarketingAutomation Integration
FoundedUnknown2008

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Postscript

  • Shopify segmentation
  • Automated flows
  • Subscriber acquisition
  • Two-way conversations
  • MMS campaigns
  • Revenue attribution
  • Headless SDK
  • Usage-based tiers

Only in Tealium

  • Data collection
  • Tag management
  • Audience segmentation
  • Activation
  • Analytics
  • Privacy management
  • Real-time personalization
  • 1000+ integrations

What people use each for

The jobs each tool is most often brought in to do.

Postscript

  • A Shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inboxnot Tealium
  • A brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanismnot Tealium
  • A merchant segmenting by past purchase and variant to send replenishment reminders at the right intervalnot Tealium
  • A store on headless Shopify or a custom stack that still wants SMS built on order data through the SDKnot Tealium

Tealium

  • Workflow Automationnot Postscript
  • Data Integrationnot Postscript
  • Process Automationnot Postscript
  • App Integrationnot Postscript
  • API Connectivitynot Postscript

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Postscript

  • Carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • The cheapest per-message rates require the $500 a month plan, so a small sender pays more than double the headline low rate per text.
  • The $0 Starter plan carries a $49 minimum monthly spend, so it is not a free tier and quiet months still generate a bill.
  • US SMS marketing carries real legal exposure under consent, quiet hours and carrier registration rules, and the compliance obligation sits with the merchant, not the platform.
  • It is SMS and MMS only, so email, push and on-site messaging live in a separate tool and audience suppression between the two has to be managed across systems.

Tealium

  • No pricing published on website; requires contacting sales or requesting demo

Pricing, plan by plan

Postscript

$49/month
  • Starter$49/month
    • $0 base fee but a $49 minimum monthly spend
    • SMS at $0.015 and MMS at $0.045 per message
    • Campaigns, automations, acquisition tools and analytics
  • Growth$100/month
    • Lower per-message rates than Starter
    • Full campaign and automation feature set
    • No contract required
  • Professional$500/month
    • Rates falling towards $0.007 SMS and $0.024 MMS
    • Suited to high-volume senders
    • Upgrade or downgrade at any time
  • Enterprise$undefined/month
    • Custom pricing on a contract
    • Negotiated message rates and support terms

Tealium

$1000/month
  • Starter$1000/month
    • Basic CDP features
  • Professional$3000/month
    • Advanced features
    • Priority support
  • Enterprise$10000/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Postscript if

  • You need shopify segmentation.
  • You work on Web, iOS.
  • You also want automated flows.
Postscript review

Choose Tealium if

  • You need data collection.
  • You work on Web, Mobile.
  • You also want tag management.
Tealium review

Questions people ask

Is Postscript or Tealium better?
Neither clearly leads. Postscript starts at $49/month and Tealium at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Postscript or Tealium?
Postscript starts at $49/month and Tealium at $1000/month.
Does Postscript or Tealium run on more platforms?
Postscript runs on Web, iOS. Tealium runs on Web, Mobile.
What is Postscript best used for?
Postscript is most often used for a shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inbox, a brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanism, a merchant segmenting by past purchase and variant to send replenishment reminders at the right interval, a store on headless shopify or a custom stack that still wants sms built on order data through the sdk. Of those, a shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inbox and a brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanism are not what Tealium is typically brought in for.
What can Postscript do that Tealium cannot?
Postscript covers Shopify segmentation, Automated flows, Subscriber acquisition, Two-way conversations. Tealium covers Data collection, Tag management, Audience segmentation, Activation.

Answered from the vendors’ own pages

Postscript: Is Postscript only for Shopify?

It is built for Shopify and that is where its segmentation advantage lies, but headless and non-Shopify stores are supported through an SDK with more setup work.

Tealium: How much does Tealium cost?

Tealium does not publish pricing on its website. Customers must request a demo or contact the company directly to discuss pricing.

Source
Postscript: What is the real cost per text?

The plan rate plus carrier fees. On Starter that is about $0.015 plus roughly $0.00418 in US carrier fees per SMS, so budget close to two cents a message before discounts.

Tealium: Is there a Tealium free trial?

Tealium does not advertise a free trial on its main website. The primary path to pricing information is requesting a demo or contacting the sales team.

Source
Postscript: Is the Starter plan free?

No. The base fee is $0 but there is a $49 minimum monthly spend, so it functions as a $49 floor.

Postscript: Do I need a contract?

No. Contracts are offered but not required, and plans can be moved up or down at any time under usage-based billing.

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