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Marketing · head to head

Google Analytics vs Tealium

Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Tealium logo

Tealium

Automation Integration

The customer data platform built for data-driven marketing

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Tealium no pricing published on website; requires contacting sales or requesting demo
  • They diverge on capability: Google Analytics covers Real-time analytics, Tealium covers Data collection.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Analytics and Tealium actually diverge.

Attributes where Google Analytics and Tealium differ
AttributeGoogle AnalyticsTealium
Starting priceFree$1000/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Mobile
CategoryMarketingAutomation Integration
Founded19982008

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Tealium

  • Data collection
  • Tag management
  • Audience segmentation
  • Activation
  • Analytics
  • Privacy management
  • Real-time personalization
  • 1000+ integrations

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Tealium
  • Event tracking and user behaviour analysisnot Tealium
  • Traffic source and conversion trackingnot Tealium

Tealium

  • Workflow Automationnot Google Analytics
  • Data Integrationnot Google Analytics
  • Process Automationnot Google Analytics
  • App Integrationnot Google Analytics
  • API Connectivitynot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Tealium

  • No pricing published on website; requires contacting sales or requesting demo

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Tealium

$1000/month
  • Starter$1000/month
    • Basic CDP features
  • Professional$3000/month
    • Advanced features
    • Priority support
  • Enterprise$10000/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Tealium if

  • You need data collection.
  • You work on Web, Mobile.
  • You also want tag management.
Tealium review

Questions people ask

Is Google Analytics or Tealium better?
Neither clearly leads. Google Analytics starts at Free and Tealium at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Tealium?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and $1000/month for Tealium.
Does Google Analytics or Tealium run on more platforms?
Google Analytics runs on Web. Tealium runs on Web, Mobile.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Tealium starts at $1000/month.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Tealium is typically brought in for.
What can Google Analytics do that Tealium cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Tealium covers Data collection, Tag management, Audience segmentation, Activation. Both handle SOC2.

Answered from the vendors’ own pages

Tealium: How much does Tealium cost?

Tealium does not publish pricing on its website. Customers must request a demo or contact the company directly to discuss pricing.

Source
Tealium: Is there a Tealium free trial?

Tealium does not advertise a free trial on its main website. The primary path to pricing information is requesting a demo or contacting the sales team.

Source
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