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CRM & Sales · head to head

SugarCRM vs Affinity

SugarCRM logo

SugarCRM

CRM & Sales

Customer relationship software for your business

From
$40/month
Rated
-
Full reviewWebsite
Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: SugarCRM every plan carries a 15 user minimum, so the entry cost is 15 seats regardless of team size; Affinity built specifically for private capital firms, so it is not a general purpose CRM
  • They diverge on capability: SugarCRM covers Sales pipeline, Affinity covers Deal tracking.

Where they differ

Only the attributes on which SugarCRM and Affinity actually diverge.

Attributes where SugarCRM and Affinity differ
AttributeSugarCRMAffinity
Starting price$40/month$49/month
PlatformsWeb, Ios, AndroidWeb
Founded20042013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (CRM & Sales).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SugarCRM

  • Sales pipeline
  • Lead management
  • Marketing automation
  • Customer service
  • Reporting
  • Mobile app
  • Salesforce
  • HubSpot

Only in Affinity

  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn
  • Crunchbase

Both cover

  • Contact management
  • SOC2
  • GDPR
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

SugarCRM

  • CRM for sales, marketing and service teamsnot Affinity
  • Managing accounts, opportunities and customer history at mid market scalenot Affinity

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot SugarCRM
  • Automatic capture of email and meeting activity into relationship recordsnot SugarCRM
  • Finding warm introductions through existing relationship networksnot SugarCRM
  • Investor relations and fundraising trackingnot SugarCRM
  • Portfolio company support and reportingnot SugarCRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SugarCRM

  • Every plan carries a 15 user minimum, so the entry cost is 15 seats regardless of team size
  • At $59 per user on Standard that minimum makes the real floor $885 a month
  • All three tiers are billed annually with no monthly option
  • The vendor still directs buyers to sales for a package rather than treating the published rate as final

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Pricing, plan by plan

SugarCRM

$40/month
  • Professional$40/month
    • Sales automation
    • Contact management
  • Business$60/month
    • Everything in Professional
    • Marketing automation
    • Customer service
  • Enterprise$100/month
    • Everything in Business
    • Advanced customization
    • Dedicated support

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Which should you pick?

Choose SugarCRM if

  • You need sales pipeline.
  • You work on Web, Ios, Android.
  • You also want lead management.
SugarCRM review

Choose Affinity if

  • You need deal tracking.
  • You also want intelligence engine.
Affinity review

Questions people ask

Is SugarCRM or Affinity better?
Neither clearly leads. SugarCRM starts at $40/month and Affinity at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SugarCRM or Affinity?
SugarCRM starts at $40/month and Affinity at $49/month.
Does SugarCRM or Affinity run on more platforms?
SugarCRM runs on Web, Ios, Android. Affinity runs on Web.
What is SugarCRM best used for?
SugarCRM is most often used for crm for sales, marketing and service teams, managing accounts, opportunities and customer history at mid market scale. Of those, crm for sales, marketing and service teams and managing accounts, opportunities and customer history at mid market scale are not what Affinity is typically brought in for.
What can SugarCRM do that Affinity cannot?
SugarCRM covers Sales pipeline, Lead management, Marketing automation, Customer service. Affinity covers Deal tracking, Intelligence engine, Relationship mapping, Integration aggregation. Both handle Contact management, SOC2, GDPR, Cloud deployment.
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Related pages

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