Influencer Marketing · head to head
Sprout Social vs Impact.com
Sprout Social
Influencer Marketing
Social media management with influencer insights
- From
- $249/month
- Rated
- -
Impact.com
Influencer Marketing
The partnership management platform
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing; Impact.com no pricing is published anywhere, and no cost driver or minimum is stated
- They diverge on capability: Sprout Social covers Social publishing, Impact.com covers Partner discovery.
Where they differ
Only the attributes on which Sprout Social and Impact.com actually diverge.
| Attribute | Sprout Social | Impact.com |
|---|---|---|
| Starting price | $249/month | On request |
| Platforms | Web, Ios, Android, Api | Web, Api |
| Founded | 2010 | 2008 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Sprout Social
- Social publishing
- Social inbox
- Analytics
- Social listening
- Influencer identification
- Competitor analysis
- Report builder
- Content calendar
Only in Impact.com
- Partner discovery
- Contract management
- Cross-device tracking
- Fraud protection
- Performance optimization
- Global payments
- Multi-program management
- Attribution modeling
Both cover
- Salesforce
- Google Analytics
- SOC2
- GDPR
- Cloud deployment
What people use each for
The jobs each tool is most often brought in to do.
Sprout Social
- Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Impact.com
- Centralising creator outreach, contracting, approvals and paymentsnot Impact.com
- Measuring creator-driven revenue with first-party analytics and attributionnot Impact.com
- Building a creator pipeline through branded application pagesnot Impact.com
Impact.com
- Managing affiliate and partnership programmes at scalenot Sprout Social
- Tracking partner referrals and paying commissionsnot Sprout Social
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Sprout Social
- Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
- Influencer marketing is sold separately from the main Sprout Social social media management plans
Impact.com
- No pricing is published anywhere, and no cost driver or minimum is stated
- Brands and agencies must request a demo to reach any figure
- The plans page carries no rates
Pricing, plan by plan
Sprout Social
$249/month- Standard$249/month
- 5 social profiles
- Social inbox
- Publishing calendar
- Professional$399/month
- Competitive reports
- Optimal send times
- Response rate reports
Impact.com
On request- Starter$undefined/month
- Partner discovery
- Basic tracking
- Standard reporting
- Professional$undefined/month
- Advanced tracking
- Contract management
- Performance optimization
- Enterprise$undefined/month
- Multi-program management
- Fraud protection
- Custom integrations
Which should you pick?
Choose Sprout Social if
- You need social publishing.
- You work on Web, Ios, Android, Api.
- You also want social inbox.
Choose Impact.com if
- You need partner discovery.
- You work on Web, Api.
- You also want contract management.
Questions people ask
- Is Sprout Social or Impact.com better?
- Neither clearly leads. Sprout Social starts at $249/month and Impact.com at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Sprout Social or Impact.com?
- Sprout Social starts at $249/month and Impact.com at On request.
- Does Sprout Social or Impact.com run on more platforms?
- Sprout Social runs on Web, Ios, Android, Api. Impact.com runs on Web, Api.
- What is Sprout Social best used for?
- Sprout Social is most often used for discovering and vetting creators with brand safety reporting and brand fit scores, centralising creator outreach, contracting, approvals and payments, measuring creator-driven revenue with first-party analytics and attribution, building a creator pipeline through branded application pages. Of those, discovering and vetting creators with brand safety reporting and brand fit scores and centralising creator outreach, contracting, approvals and payments are not what Impact.com is typically brought in for.
- What can Sprout Social do that Impact.com cannot?
- Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Impact.com covers Partner discovery, Contract management, Cross-device tracking, Fraud protection. Both handle Salesforce, Google Analytics, SOC2, GDPR.