Influencer Marketing · head to head
Sprout Social vs Brandbassador
Sprout Social
Influencer Marketing
Social media management with influencer insights
- From
- $249/month
- Rated
- -
Brandbassador
Influencer Marketing
Employee and influencer advocacy platform
- From
- $599/month
- Rated
- -
The short version
- Each has a real cost: Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing; Brandbassador the Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.
- They diverge on capability: Sprout Social covers Social publishing, Brandbassador covers Campaign management.
Where they differ
Only the attributes on which Sprout Social and Brandbassador actually diverge.
| Attribute | Sprout Social | Brandbassador |
|---|---|---|
| Starting price | $249/month | $599/month |
| Platforms | Web, Ios, Android, Api | Web, Mobile |
| Founded | 2010 | 2013 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Sprout Social
- Social publishing
- Social inbox
- Analytics
- Social listening
- Influencer identification
- Competitor analysis
- Report builder
- Content calendar
Only in Brandbassador
- Campaign management
- Content distribution
- Employee advocacy
- Influencer management
- Performance tracking
- Incentive management
- Analytics dashboard
Both cover
- Salesforce
- SOC2
- GDPR
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Sprout Social
- Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Brandbassador
- Centralising creator outreach, contracting, approvals and paymentsnot Brandbassador
- Measuring creator-driven revenue with first-party analytics and attributionnot Brandbassador
- Building a creator pipeline through branded application pagesnot Brandbassador
Brandbassador
- Employee advocacynot Sprout Social
- Brand advocacynot Sprout Social
- Content amplificationnot Sprout Social
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Sprout Social
- Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
- Influencer marketing is sold separately from the main Sprout Social social media management plans
Brandbassador
- The Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.
Pricing, plan by plan
Sprout Social
$249/month- Standard$249/month
- 5 social profiles
- Social inbox
- Publishing calendar
- Professional$399/month
- Competitive reports
- Optimal send times
- Response rate reports
Brandbassador
$599/month- Starter$599/month
- Campaign creation
- Employee advocacy
- Content management
- Professional$1299/month
- Influencer network
- Incentive management
- Advanced analytics
Which should you pick?
Choose Sprout Social if
- You need social publishing.
- You work on Web, Ios, Android, Api.
- You also want social inbox.
Choose Brandbassador if
- You need campaign management.
- You work on Web, Mobile.
- You also want content distribution.
Questions people ask
- Is Sprout Social or Brandbassador better?
- Neither clearly leads. Sprout Social starts at $249/month and Brandbassador at $599/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Sprout Social or Brandbassador?
- Sprout Social starts at $249/month and Brandbassador at $599/month.
- Does Sprout Social or Brandbassador run on more platforms?
- Sprout Social runs on Web, Ios, Android, Api. Brandbassador runs on Web, Mobile.
- What is Sprout Social best used for?
- Sprout Social is most often used for discovering and vetting creators with brand safety reporting and brand fit scores, centralising creator outreach, contracting, approvals and payments, measuring creator-driven revenue with first-party analytics and attribution, building a creator pipeline through branded application pages. Of those, discovering and vetting creators with brand safety reporting and brand fit scores and centralising creator outreach, contracting, approvals and payments are not what Brandbassador is typically brought in for.
- What can Sprout Social do that Brandbassador cannot?
- Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Brandbassador covers Campaign management, Content distribution, Employee advocacy, Influencer management. Both handle Salesforce, SOC2, GDPR, Cloud deployment.