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SEO · head to head

Lumar vs seoClarity

Lumar logo

Lumar

SEO

Website intelligence platform, formerly DeepCrawl, that can fail a build on SEO and accessibility regressions

From
On request
Rated
-
Full reviewWebsite
seoClarity logo

seoClarity

SEO

Enterprise SEO platform with unlimited users on every plan, priced on data volume instead of seats

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Lumar the crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.; seoClarity the cost simply moves to data, so keyword and crawl limits become the negotiation and overages are agreed case by case rather than published.
  • They diverge on capability: Lumar covers Site crawler, seoClarity covers Research Grid.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Lumar and seoClarity actually diverge.

Attributes where Lumar and seoClarity differ
AttributeLumarseoClarity

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web, REST API), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lumar

  • Site crawler
  • Protect
  • Automation Hub
  • Accessibility auditing
  • Monitor
  • Impact

Only in seoClarity

  • Research Grid
  • Rank tracking at scale
  • Clarity Audits
  • Content Fusion
  • Unlimited users
  • Custom dashboards

What people use each for

The jobs each tool is most often brought in to do.

Lumar

  • A site deploying weekly that keeps shipping accidental noindex tags and blocked resources into productionnot seoClarity
  • Comparing crawls before and after a migration to prove what changed rather than what looks wrong nownot seoClarity
  • Reporting accessibility and technical SEO issues from one crawl to satisfy two different internal ownersnot seoClarity
  • Prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity labelnot seoClarity

seoClarity

  • A large organisation that wants regional teams and writers to have direct access rather than exported reportsnot Lumar
  • Tracking very large keyword sets daily across countries and devices in one systemnot Lumar
  • Giving content teams optimisation briefs from the same ranking data the SEO team reports onnot Lumar
  • Replacing several per-seat subscriptions where licence count rather than data volume was the cost drivernot Lumar

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lumar

  • The crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.
  • It provides no keyword, ranking or backlink data, so it is always an addition to the SEO budget rather than a consolidation of it.
  • The pipeline gating that justifies the price needs engineering adoption, and a marketing budget cannot buy that agreement.
  • Log file analysis is not the core strength it is at Botify, so crawl budget diagnosis on very large sites is weaker.
  • The 2022 rebrand from DeepCrawl means much of the community knowledge, tutorials and older documentation is filed under the previous name.

seoClarity

  • The cost simply moves to data, so keyword and crawl limits become the negotiation and overages are agreed case by case rather than published.
  • The interface is dense and built for daily practitioners, so the unlimited-user policy only pays off if you also fund training for the casual users you invite.
  • Onboarding is guided and slow by design, and teams expecting to self-serve within a week are usually disappointed.
  • Backlink data is licensed from third parties, so link analysis is a weaker reason to choose it than crawling or rank tracking.
  • Content optimisation scoring is shallower than dedicated content tools, and teams serious about editorial briefs often keep a separate subscription.

Pricing, plan by plan

Lumar

On request
  • Lumar$undefined/year
    • Priced by URLs crawled per month
    • Protect, Impact and accessibility modules licensed separately
    • Annual contract

seoClarity

On request
  • seoClarity$undefined/year
    • Priced by tracked keywords, crawled pages and data volume
    • Unlimited users included on every plan
    • Annual contract with guided onboarding

Which should you pick?

Choose Lumar if

  • You need site crawler.
  • You work on Web, REST API.
  • You also want protect.
Lumar review

Choose seoClarity if

  • You need research grid.
  • You work on Web, REST API.
  • You also want rank tracking at scale.
seoClarity review

Questions people ask

Is Lumar or seoClarity better?
Neither clearly leads. Lumar starts at On request and seoClarity at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lumar or seoClarity?
Lumar starts at On request and seoClarity at On request.
Does Lumar or seoClarity run on more platforms?
Both run on Web, REST API, so platform support will not decide this one for you.
What is Lumar best used for?
Lumar is most often used for a site deploying weekly that keeps shipping accidental noindex tags and blocked resources into production, comparing crawls before and after a migration to prove what changed rather than what looks wrong now, reporting accessibility and technical seo issues from one crawl to satisfy two different internal owners, prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity label. Of those, a site deploying weekly that keeps shipping accidental noindex tags and blocked resources into production and comparing crawls before and after a migration to prove what changed rather than what looks wrong now are not what seoClarity is typically brought in for.
What can Lumar do that seoClarity cannot?
Lumar covers Site crawler, Protect, Automation Hub, Accessibility auditing. seoClarity covers Research Grid, Rank tracking at scale, Clarity Audits, Content Fusion.

Answered from the vendors’ own pages

Lumar: Is Lumar the same as DeepCrawl?

Yes, the same company and product line, rebranded in 2022. Older tutorials under the DeepCrawl name still broadly apply.

seoClarity: Is unlimited users genuinely unlimited?

Yes, seats are not a pricing lever. Keywords tracked, pages crawled and data retention are the levers instead.

Lumar: Can it really block a deployment?

Yes, through Automation Hub integrated into your CI pipeline. Whether your engineering team accepts that gate is the real question.

seoClarity: How does it compare on keyword data?

Research Grid is competitive at enterprise scale, but for ad hoc keyword research many teams still prefer Ahrefs or Semrush interfaces.

Lumar: Does it replace Screaming Frog?

For scheduled monitoring and pipeline testing, yes. For quick ad hoc crawls on a laptop, the desktop crawler remains faster and cheaper.

seoClarity: What is the real cost driver?

Tracked keyword volume across markets and devices. Model that first, because it determines the quote more than anything on the feature list.

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