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Sales Enablement · head to head

Potion vs Regie.ai

Potion logo

Potion

Sales Enablement

AI video prospecting that generates one personalised video per prospect from a single recording

From
$99/month
Rated
-
Full reviewWebsite
Regie.ai logo

Regie.ai

Sales Enablement

AI sales agents that research, write and send outbound, with published per-seat pricing

From
$180/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Potion synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.; Regie.ai the seat minimums invert the pricing logic: AI SEP at 180 US dollars requires ten seats while Force Multiplier at 499 requires five, so a small team is pushed to the expensive tier or excluded entirely.
  • They diverge on capability: Potion covers Dynamic AI videos, Regie.ai covers AI sales agents.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Potion and Regie.ai actually diverge.

Attributes where Potion and Regie.ai differ
AttributePotionRegie.ai
Starting price$99/month$180/month
Pricing modelPer workspace per monthPer user per month
PlatformsWeb, ChromeWeb, Chrome extension

Identical on both: free tier (No), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Potion

  • Dynamic AI videos
  • Voice and face cloning
  • Per prospect landing pages
  • CRM and sequencer integration
  • Engagement tracking
  • Workspace pricing
  • AI video templates

Only in Regie.ai

  • AI sales agents
  • Sequences
  • AI content generation
  • Power and parallel dialler
  • Enrichment
  • Mailbox management
  • Human-in-the-loop review
  • CRM integration

What people use each for

The jobs each tool is most often brought in to do.

Potion

  • An outbound team of five or more where per seat video tools have become the largest line in the sales tooling budget and workspace pricing is cheapernot Regie.ai
  • A representative running a high volume cold email sequence who wants a personalised video opening on every send without recording each onenot Regie.ai
  • An agency running outbound for several clients from one workspace, where seat based pricing penalises the modelnot Regie.ai
  • A sales team testing whether personalised video lifts reply rates before committing to a per seat video platformnot Regie.ai

Regie.ai

  • A sales team asked to double outbound coverage without adding SDR headcount, using agents to work the long tail of accounts nobody currently touchesnot Potion
  • A company with a large dormant contact database that needs systematic re-engagement rather than a one-off campaignnot Potion
  • A revenue leader who wants outbound messaging to stay on brand across a team where message quality currently varies by repnot Potion
  • A team consolidating a sequencer, a dialler and an AI writing tool into one contract to reduce vendor countnot Potion

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Potion

  • Synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
  • Starter caps dynamic videos at 750 a month and full AI templates at three a month, which a single active representative can exhaust, pushing small teams onto the 299 US dollar tier faster than the pricing table implies.
  • Cloned voice and lip synced video sit close to a line some prospects find deceptive, and a recipient who realises the video was generated rather than recorded may react worse than to plain text.
  • There is no free plan, only a seven day trial, which is a short window in which to prove response rate uplift on a cold outbound sequence where reply cycles alone can take longer than a week.
  • Workspace pricing is excellent for teams but poor for a single representative, who pays 99 US dollars a month for capacity sized for a team, so solo users are the worst fit for the model.

Regie.ai

  • The seat minimums invert the pricing logic: AI SEP at 180 US dollars requires ten seats while Force Multiplier at 499 requires five, so a small team is pushed to the expensive tier or excluded entirely.
  • Autonomous agents amplify whatever list quality you feed them, and a poorly segmented database produces high-volume irrelevant outbound that damages your sending domain reputation rather than the vendor.
  • Contact and account allocations on Force Multiplier are capped at 1,000 accounts and 4,000 contacts per seat, so a team working a large territory hits an overage conversation partway through the contract year.
  • It occupies the same ground as established sales engagement platforms while being much younger, so integrations and admin controls are thinner than teams migrating from Outreach or Salesloft expect.
  • Agent-written messaging still needs human review to avoid errors that reach prospects, which means the headcount saving is smaller than the pitch implies once someone is assigned to check the output.

Pricing, plan by plan

Potion

$99/month
  • Starter$99/month
    • Charged per workspace, not per seat
    • 750 dynamic AI videos per month
    • 3 full AI video templates per month
  • Professional$299/month
    • Charged per workspace, not per seat
    • Unlimited AI videos per month
    • Per prospect landing pages and engagement tracking

Regie.ai

$180/month
  • AI SEP$180/month
    • 10 seat minimum
    • Sequences and cadences
    • Intent-based prioritisation
  • Force Multiplier Rep$499/month
    • 5 seat minimum
    • Everything in AI SEP
    • Autonomous outbound agents
  • AI Parallel Dialler add-on$150/month
    • Per user, on top of a base plan
    • Parallel dialling
    • 1,800 per user per year

Which should you pick?

Choose Potion if

  • You need dynamic ai videos.
  • You work on Web, Chrome.
  • You also want voice and face cloning.
Potion review

Choose Regie.ai if

  • You need ai sales agents.
  • You work on Web, Chrome extension.
  • You also want sequences.
Regie.ai review

Questions people ask

Is Potion or Regie.ai better?
Neither clearly leads. Potion starts at $99/month and Regie.ai at $180/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Potion or Regie.ai?
Potion starts at $99/month and Regie.ai at $180/month.
Does Potion or Regie.ai run on more platforms?
Potion runs on Web, Chrome. Regie.ai runs on Web, Chrome extension.
What is Potion best used for?
Potion is most often used for an outbound team of five or more where per seat video tools have become the largest line in the sales tooling budget and workspace pricing is cheaper, a representative running a high volume cold email sequence who wants a personalised video opening on every send without recording each one, an agency running outbound for several clients from one workspace, where seat based pricing penalises the model, a sales team testing whether personalised video lifts reply rates before committing to a per seat video platform. Of those, an outbound team of five or more where per seat video tools have become the largest line in the sales tooling budget and workspace pricing is cheaper and a representative running a high volume cold email sequence who wants a personalised video opening on every send without recording each one are not what Regie.ai is typically brought in for.
What can Potion do that Regie.ai cannot?
Potion covers Dynamic AI videos, Voice and face cloning, Per prospect landing pages, CRM and sequencer integration. Regie.ai covers AI sales agents, Sequences, AI content generation, Power and parallel dialler.

Answered from the vendors’ own pages

Potion: Is Potion priced per seat?

No. It is priced per workspace: 99 US dollars a month for Starter and 299 for Professional, regardless of how many people use it. That is unusual in this category and decisively cheaper for larger teams.

Regie.ai: What is the minimum I can spend?

1,800 US dollars a month for AI SEP at its ten-seat minimum, or 2,495 a month for Force Multiplier at its five-seat minimum, both on annual terms.

Potion: Is there a free plan?

No. Both paid tiers include a seven day free trial, but there is no permanently free tier.

Regie.ai: Does it replace SDRs?

It replaces some of the volume work, not the judgement. Teams still assign someone to review agent output, which reduces but does not eliminate the headcount argument.

Potion: Does it clone my voice and face?

Yes. The personalised opening segment is synthesised in your cloned voice with lip synced video, while the body of the video is your original recording.

Regie.ai: Does it replace Outreach or Salesloft?

It is sold as a replacement and covers sequencing and dialling, but admin depth and integration breadth are narrower than the incumbents.

Potion: How many videos does Starter include?

750 dynamic AI videos and three full AI video templates a month. An active outbound representative can reach that ceiling.

Regie.ai: Are contacts included?

Force Multiplier includes 1,000 accounts and 4,000 contacts per seat with custom enrichment. Beyond that you are into an overage discussion.

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