Sales Enablement · head to head
Aligned vs Potion
Aligned
Sales Enablement
Digital sales rooms with a free tier and a genuinely usable 29 USD per seat plan
- From
- Free
- Rated
- -
Potion
Sales Enablement
AI video prospecting that generates one personalised video per prospect from a single recording
- From
- $99/month
- Rated
- -
The short version
- Only Aligned has a free tier, so it costs nothing to try first.
- Each has a real cost: Aligned bidirectional CRM sync is restricted to the unpublished Enterprise tier, so the single capability that makes room engagement useful to forecasting cannot be bought at a published price and requires a sales negotiation.; Potion synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
- They diverge on capability: Aligned covers Digital sales rooms, Potion covers Dynamic AI videos.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Aligned and Potion actually diverge.
Identical on both: user rating (Not yet rated), category (Sales Enablement).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Aligned
- Digital sales rooms
- Mutual action plans
- Room analytics
- Content management
- Room templates
- AI Deal Builder and Content Generator
- AI Client Assist
- Secured room sharing
Only in Potion
- Dynamic AI videos
- Voice and face cloning
- Per prospect landing pages
- CRM and sequencer integration
- Engagement tracking
- Workspace pricing
- AI video templates
What people use each for
The jobs each tool is most often brought in to do.
Aligned
- A two-person founding sales team that wants shared deal rooms and engagement visibility without an annual contract or implementation projectnot Potion
- An enterprise seller running a nine-stakeholder evaluation who needs one link that holds the security review, pricing and mutual action plannot Potion
- A sales manager trying to identify silent deals by seeing which buying committees have stopped opening contentnot Potion
- A customer-facing team standardising handover from sales to onboarding by reusing the same room after the deal closesnot Potion
Potion
- An outbound team of five or more where per seat video tools have become the largest line in the sales tooling budget and workspace pricing is cheapernot Aligned
- A representative running a high volume cold email sequence who wants a personalised video opening on every send without recording each onenot Aligned
- An agency running outbound for several clients from one workspace, where seat based pricing penalises the modelnot Aligned
- A sales team testing whether personalised video lifts reply rates before committing to a per seat video platformnot Aligned
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Aligned
- Bidirectional CRM sync is restricted to the unpublished Enterprise tier, so the single capability that makes room engagement useful to forecasting cannot be bought at a published price and requires a sales negotiation.
- Digital sales rooms only work if buyers use them, and in conservative industries where procurement insists on email and attachments the room becomes an extra place the seller has to maintain rather than a replacement for anything.
- The free Starter tier is capped at four rooms per seat, which a working account executive exhausts within a month, so it functions as an evaluation mechanism rather than a usable free plan.
- SSO, multiple team workspaces and custom domain all sit on Enterprise, meaning any organisation with a standard security review will be pushed off the published pricing regardless of team size.
- The category is crowded and partly being absorbed into adjacent products, with proposal tools, CRMs and content platforms all adding room-style buyer portals, so a standalone tool carries real risk of becoming a feature you already pay for elsewhere.
Potion
- Synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
- Starter caps dynamic videos at 750 a month and full AI templates at three a month, which a single active representative can exhaust, pushing small teams onto the 299 US dollar tier faster than the pricing table implies.
- Cloned voice and lip synced video sit close to a line some prospects find deceptive, and a recipient who realises the video was generated rather than recorded may react worse than to plain text.
- There is no free plan, only a seven day trial, which is a short window in which to prove response rate uplift on a cold outbound sequence where reply cycles alone can take longer than a week.
- Workspace pricing is excellent for teams but poor for a single representative, who pays 99 US dollars a month for capacity sized for a team, so solo users are the worst fit for the model.
Pricing, plan by plan
Aligned
Free- StarterFree
- 4 rooms per seat
- Room analytics
- Personal domain
- Basic$29/month
- Unlimited rooms and templates
- Task manager
- 1TB content storage
- Pro$49/month
- Everything in Basic
- AI Client Assist
- AI Content Generator
Potion
$99/month- Starter$99/month
- Charged per workspace, not per seat
- 750 dynamic AI videos per month
- 3 full AI video templates per month
- Professional$299/month
- Charged per workspace, not per seat
- Unlimited AI videos per month
- Per prospect landing pages and engagement tracking
Which should you pick?
Choose Aligned if
- You need digital sales rooms.
- You want to start without paying.
- You work on Web, API.
- You also want mutual action plans.
Choose Potion if
- You need dynamic ai videos.
- You work on Web, Chrome.
- You also want voice and face cloning.
Questions people ask
- Is Aligned or Potion better?
- Neither clearly leads. Aligned starts at Free and Potion at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Aligned or Potion?
- Aligned has a free tier; the other does not. Paid plans start at Free for Aligned and $99/month for Potion.
- Does Aligned or Potion run on more platforms?
- Aligned runs on Web, API. Potion runs on Web, Chrome.
- Can I use Aligned for free?
- Yes. Aligned has a free tier, so you can try it without paying. Potion starts at $99/month.
- What is Aligned best used for?
- Aligned is most often used for a two-person founding sales team that wants shared deal rooms and engagement visibility without an annual contract or implementation project, an enterprise seller running a nine-stakeholder evaluation who needs one link that holds the security review, pricing and mutual action plan, a sales manager trying to identify silent deals by seeing which buying committees have stopped opening content, a customer-facing team standardising handover from sales to onboarding by reusing the same room after the deal closes. Of those, a two-person founding sales team that wants shared deal rooms and engagement visibility without an annual contract or implementation project and an enterprise seller running a nine-stakeholder evaluation who needs one link that holds the security review, pricing and mutual action plan are not what Potion is typically brought in for.
- What can Aligned do that Potion cannot?
- Aligned covers Digital sales rooms, Mutual action plans, Room analytics, Content management. Potion covers Dynamic AI videos, Voice and face cloning, Per prospect landing pages, CRM and sequencer integration.
Answered from the vendors’ own pages
Aligned: Is there really a free plan?
Yes, Starter is free with four rooms per seat and room analytics, though the room cap makes it an evaluation tier rather than a long-term option for a working seller.
Potion: Is Potion priced per seat?
No. It is priced per workspace: 99 US dollars a month for Starter and 299 for Professional, regardless of how many people use it. That is unusual in this category and decisively cheaper for larger teams.
Aligned: What does the paid version cost?
Basic is 29 USD per seat per month billed annually or 35 monthly; Pro is 49 annually or 60 monthly. Enterprise is quoted.
Potion: Is there a free plan?
No. Both paid tiers include a seven day free trial, but there is no permanently free tier.
Aligned: Can I sync room activity into Salesforce?
Bidirectional CRM sync is an Enterprise-only feature, so it is not available on any published tier.
Potion: Does it clone my voice and face?
Yes. The personalised opening segment is synthesised in your cloned voice with lip synced video, while the body of the video is your original recording.
Aligned: Is there a discount for small companies?
Aligned lists a startup plan for companies with fewer than thirty employees, though the price for it is not published.
Potion: How many videos does Starter include?
750 dynamic AI videos and three full AI video templates a month. An active outbound representative can reach that ceiling.
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