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Affiliate Marketing · head to head

Rakuten Advertising vs Sendoso

Rakuten Advertising logo

Rakuten Advertising

Affiliate Marketing

Performance marketing solutions with global reach

From
On request
Rated
-
Full reviewWebsite
Sendoso logo

Sendoso

Affiliate Marketing

Sending platform for direct mail and gifts

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Rakuten Advertising account terminations without clear explanation; Sendoso pricing page lists four tiers, Starter, Core, Advanced and Enterprise, with no dollar figures and directs every visitor to talk to sales for a quote
  • They diverge on capability: Rakuten Advertising covers Global publisher network, Sendoso covers Gift marketplace.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Rakuten Advertising and Sendoso actually diverge.

Attributes where Rakuten Advertising and Sendoso differ
AttributeRakuten AdvertisingSendoso
Pricing modeltransactionsubscription
Founded19972016

Identical on both: starting price (On request), free tier (No), platforms (Web), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Rakuten Advertising

  • Global publisher network
  • Influencer marketplace
  • Cross-device attribution
  • AI-powered insights
  • Brand protection
  • Google Analytics
  • Adobe Analytics
  • Shopify

Only in Sendoso

  • Gift marketplace
  • Direct mail automation
  • Address verification
  • ROI tracking
  • Team management
  • Salesforce
  • HubSpot
  • Outreach

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Rakuten Advertising

  • affiliate marketing managementnot Sendoso
  • Workflow automationnot Sendoso
  • Reportingnot Sendoso

Sendoso

  • Corporate gifting and direct mail sending platform for sales and marketing teamsnot Rakuten Advertising

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Rakuten Advertising

  • Account terminations without clear explanation
  • Commission payment delays of 60-90 days before payment settlement
  • Support response times are slow and often unhelpful
  • Limited transparency on advertiser approval reasons when applications get rejected
  • Less user-friendly interface compared to CJ Affiliate and ShareASale

Sendoso

  • Pricing page lists four tiers, Starter, Core, Advanced and Enterprise, with no dollar figures and directs every visitor to talk to sales for a quote

Pricing, plan by plan

Rakuten Advertising

On request
  • NetworkFree
    • Performance-based pricing
    • Global publisher access
    • Advanced reporting

Sendoso

On request
  • EssentialsFree
    • Custom pricing
    • Gift marketplace
    • Basic integrations

Which should you pick?

Choose Rakuten Advertising if

  • You need global publisher network.
  • You also want influencer marketplace.
Rakuten Advertising review

Choose Sendoso if

  • You need gift marketplace.
  • You also want direct mail automation.
Sendoso review

Questions people ask

Is Rakuten Advertising or Sendoso better?
Neither clearly leads. Rakuten Advertising starts at On request and Sendoso at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Rakuten Advertising or Sendoso?
Rakuten Advertising starts at On request and Sendoso at On request.
Does Rakuten Advertising or Sendoso run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Rakuten Advertising best used for?
Rakuten Advertising is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Sendoso is typically brought in for.
What can Rakuten Advertising do that Sendoso cannot?
Rakuten Advertising covers Global publisher network, Influencer marketplace, Cross-device attribution, AI-powered insights. Sendoso covers Gift marketplace, Direct mail automation, Address verification, ROI tracking. Both handle Web support.

Answered from the vendors’ own pages

Rakuten Advertising: How does Rakuten Advertising pay commissions?

Rakuten Advertising follows a 60-to-90 day commission payment cycle tied to advertiser invoice settlement, which is industry-standard but can result in delayed payments.

Source
Sendoso: What are Sendoso's pricing tiers and what's included in each?

Sendoso offers four tiers: Starter (5 complimentary licenses, 100 sends per month), Core (10 licenses, unlimited sending), Advanced (50 licenses, unlimited projects), and Enterprise (custom licenses). Each tier includes increasingly advanced features like global fulfillment regions, AI tools, and more integrations.

Source
Rakuten Advertising: What integrations does Rakuten Advertising support?

Rakuten Advertising integrates with third-party platforms including Improvado, Strackr, Wecantrack, and Kochava for data tracking and reporting across Google Ads, Microsoft Ads, and Meta Ads.

Source
Sendoso: Does Sendoso publish specific dollar amounts for its plans?

No. Sendoso states pricing is flexible based on company size, goals, and global presence, with no hidden fees. Specific pricing amounts are not disclosed online and customers must contact sales for quotes.

Source
Rakuten Advertising: How are commission rates determined on Rakuten Advertising?

Each advertiser sets its own commission rates, cookie durations, and approval requirements. Commission structures vary by individual brand and product category.

Source
Sendoso: What happens if I exceed my monthly send limit on the Starter plan?

The Starter tier includes 100 sends per month. The pricing page does not specify overages or upgrade paths for exceeding this limit; customers are directed to contact sales.

Source
Sendoso: Are there any minimum contract terms or lock-in periods with Sendoso?

The pricing page does not mention minimum contract terms, lock-in periods, or cancellation policies. Customers should contact Sendoso's sales team to clarify contract flexibility.

Source
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