Is Luzmo or Quid better?

Neither clearly leads. Luzmo starts at €995/month and Quid at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Luzmo or Quid?

Luzmo starts at €995/month and Quid at On request.

Does Luzmo or Quid run on more platforms?

Both run on Web, so platform support will not decide this one for you.

What is Luzmo best used for?

Luzmo is most often used for a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team, a vertical software vendor that wants to sell an analytics module as a paid add-on, a product where each customer must only see their own rows and the security boundary has to be provable to an auditor, a team that wants end customers to build their own charts rather than filing feature requests for every new report. Of those, a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team and a vertical software vendor that wants to sell an analytics module as a paid add-on are not what Quid is typically brought in for.

What can Luzmo do that Quid cannot?

Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs. Quid covers Social listening, Network analysis, Non-social data sets, Quid Terminal.

Business Intelligence · head to head

Luzmo vs Quid

Luzmo

Business Intelligence

Embedded analytics for SaaS products, billed by monthly active dashboard users

From: €995/month
Rated: -

Full review Website

Quid

Business Intelligence

Consumer and market intelligence combining social listening with unstructured text network analysis

From: On request
Rated: -

Full review Website

The short version

Each has a real cost: Luzmo billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.; Quid the company has changed name twice, from NetBase to NetBase Quid to Quid, which fragments documentation, third-party comparisons and support material across three brand identities and makes older guidance unreliable.
They diverge on capability: Luzmo covers Multi-tenant row-level security, Quid covers Social listening.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Luzmo and Quid actually diverge.

Attributes where Luzmo and Quid differ
Attribute	Luzmo	Quid
Starting price	€995/month	On request
Pricing model	Per month by monthly active user count	quote

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Luzmo

Multi-tenant row-level security
Embeddable editor
Theming and white labelling
SDKs and APIs
Luzmo IQ
Scheduled exports

Only in Quid

Social listening
Network analysis
Non-social data sets
Quid Terminal
Quid Monitor
AI agents
Image analytics
API access

What people use each for

The jobs each tool is most often brought in to do.

Luzmo

A B2B SaaS product that needs customer-facing dashboards without hiring a front-end data visualisation teamnot Quid
A vertical software vendor that wants to sell an analytics module as a paid add-onnot Quid
A product where each customer must only see their own rows and the security boundary has to be provable to an auditornot Quid
A team that wants end customers to build their own charts rather than filing feature requests for every new reportnot Quid

Quid

A corporate strategy team mapping which technology clusters in a patent set are accelerating and which companies own them, before an acquisition decisionnot Luzmo
A consumer insights function that wants to know what themes drive negative sentiment about a category rather than counting mentions of its own brandnot Luzmo
An innovation group scanning research literature and startup activity for adjacent white space it has no internal expertise innot Luzmo
A brand tracking how a reputational incident propagates across news, social and forums with sentiment broken down by theme rather than by channelnot Luzmo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Luzmo

Billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
The entry price of EUR 995 per month billed annually rules it out for early-stage products, so the realistic buyer already has meaningful revenue.
It is built for embedding rather than internal analysis, so most customers still pay for a second BI tool for their own staff, doubling the analytics line item.
The semantic modelling layer is lighter than a dedicated one such as dbt or Cube, so complex metric definitions often have to be pre-computed in the warehouse before Luzmo sees them.
As a smaller European vendor it has less connector breadth and a smaller partner ecosystem than the US incumbents, and unusual data sources frequently need an intermediate warehouse hop.

Quid

The company has changed name twice, from NetBase to NetBase Quid to Quid, which fragments documentation, third-party comparisons and support material across three brand identities and makes older guidance unreliable.
Nothing is published on price and contracts sit well above ordinary listening tools, so the evaluation cost is high before you know whether the network analysis will actually be used.
The network maps require an analyst who knows how to interpret them; teams without a dedicated insights person tend to use the platform as an expensive listening tool and never touch the capability they paid for.
Historical data depth and source coverage are scoped per contract rather than included, so a question that needs five years of back data can require a contract amendment mid-project.
Social platform access is subject to the same API restrictions that affect every listening vendor, and coverage of closed networks is thinner than the marketing implies, which matters if your category lives in private communities.

Pricing, plan by plan

Luzmo

€995/month

Starter$995/month
- Embedded dashboards with white labelling
- Custom charts
- APIs and SDKs
Premium$2495/month
- Everything in Starter
- End-customer self-service dashboard building
- Luzmo IQ conversational insights
Enterprise$undefined/year
- Dedicated VPC option
- Flexible hosting region
- OIDC single sign-on

Quid

On request

Quid$undefined/year
- Quid Terminal analyst workspace
- Social listening and sentiment
- Network analysis over patents, filings, news and research

Which should you pick?

Choose Luzmo if

You need multi-tenant row-level security.
You also want embeddable editor.

Luzmo review

Choose Quid if

You need social listening.
You also want network analysis.

Quid review

Questions people ask

Is Luzmo or Quid better?: Neither clearly leads. Luzmo starts at €995/month and Quid at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Luzmo or Quid?: Luzmo starts at €995/month and Quid at On request.
Does Luzmo or Quid run on more platforms?: Both run on Web, so platform support will not decide this one for you.
What is Luzmo best used for?: Luzmo is most often used for a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team, a vertical software vendor that wants to sell an analytics module as a paid add-on, a product where each customer must only see their own rows and the security boundary has to be provable to an auditor, a team that wants end customers to build their own charts rather than filing feature requests for every new report. Of those, a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team and a vertical software vendor that wants to sell an analytics module as a paid add-on are not what Quid is typically brought in for.
What can Luzmo do that Quid cannot?: Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs. Quid covers Social listening, Network analysis, Non-social data sets, Quid Terminal.

Answered from the vendors’ own pages

Luzmo: Is Luzmo the same as Cumul.io?

Yes. Cumul.io rebranded to Luzmo; it is the same company and product line.

Quid: Is this the same company as NetBase?

Yes. NetBase and Quid merged in 2020, traded as NetBase Quid, and now sell under the single Quid brand.

Luzmo: How is it priced?

By monthly active users of your embedded dashboards, from EUR 995 per month on Starter billed annually.

Quid: Is it a social listening tool?

It includes social listening, but the reason to buy it is the network analysis over patents, filings, news and research. If you only need social listening, cheaper tools cover it.

Luzmo: Is there a free tier?

No, only a trial. There is no perpetual free plan.

Quid: What does it cost?

Not published. Expect an annual enterprise contract priced by seats, data sources and historical depth.

Luzmo: Can our customers build their own dashboards?

Yes, but the embeddable editor for end-customer self-service sits on the Premium tier.

Quid: Who uses it day to day?

Corporate insights, strategy and innovation analysts more often than social media managers. It rewards someone trained in analysis.

Luzmo vs Quid

Luzmo

Quid

The short version

Where they differ

What each one covers

Only in Luzmo

Only in Quid

What people use each for

Luzmo

Quid

Where each one falls short

Luzmo

Quid

Pricing, plan by plan

Luzmo

Quid

Which should you pick?

Choose Luzmo if

Choose Quid if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Luzmo

More on Quid

Keep looking

Other head to heads