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Marketing · head to head

Unbounce vs Zoho Survey

Unbounce logo

Unbounce

Marketing

Landing page platform with AI-powered conversion optimisation.

From
Free
Free plan
Yes
Full reviewWebsite
Zoho Survey logo

Zoho Survey

Surveys

Survey tool with a choice of data centre region, bundled into the wider Zoho suite

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Unbounce starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns; Zoho Survey the data centre region is set when the Zoho account is created and changing it later requires a vendor-assisted migration, so a hasty signup can lock an organisation into the wrong jurisdiction.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Unbounce and Zoho Survey actually diverge.

Attributes where Unbounce and Zoho Survey differ
AttributeUnbounceZoho Survey
Pricing modelsubscriptionFree tier, then per user per month
PlatformsWeb, APIWeb, iOS, Android
CategoryMarketingSurveys

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Unbounce

Nothing recorded that Zoho Survey does not also cover.

Only in Zoho Survey

  • Regional data centres
  • Zoho CRM integration
  • Logic and piping
  • Offline collection
  • Multilingual surveys
  • Report sharing

What people use each for

The jobs each tool is most often brought in to do.

Unbounce

  • Marketing agencies and freelancers running multiple client campaignsnot Zoho Survey
  • SaaS companies optimising landing pages for customer acquisitionnot Zoho Survey
  • E-commerce businesses testing product landing pages and promotional campaignsnot Zoho Survey
  • B2B marketers building dedicated pages for specific customer segmentsnot Zoho Survey
  • Product teams using A/B testing to improve conversion rates without design resourcesnot Zoho Survey

Zoho Survey

  • An organisation already running Zoho CRM that wants survey responses on the customer record without integration worknot Unbounce
  • A buyer whose procurement requires European, Indian, Australian or Canadian data residencynot Unbounce
  • A support team measuring satisfaction after tickets close in Zoho Desknot Unbounce
  • A field team collecting responses offline and syncing when connectivity returnsnot Unbounce

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Unbounce

  • Starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns
  • All tiers have monthly visitor caps; campaigns exceeding thresholds require upgrading to higher-priced plans
  • Optimize tier ($249/mo) capped at 50,000 monthly visitors; campaigns beyond this require custom Concierge pricing
  • AI copywriting and advanced optimisation features not explicitly detailed in lower tiers
  • Full customisation beyond templates requires adding custom JavaScript, CSS and HTML
  • FIPS 140-2 or advanced security features not documented as available

Zoho Survey

  • The data centre region is set when the Zoho account is created and changing it later requires a vendor-assisted migration, so a hasty signup can lock an organisation into the wrong jurisdiction.
  • The free tier caps both questions and responses per survey tightly, so it functions as an evaluation rather than a plan any team can run on.
  • Reporting and statistical analysis are thin compared with research-grade tools, and advanced methods such as conjoint or maximum difference scaling are absent.
  • Integrations outside the Zoho suite are shallow, so organisations on Salesforce, HubSpot or Microsoft stacks lose most of the value that makes the product attractive.
  • Interface conventions and quality vary across Zoho applications, so users moving between Survey, CRM and Analytics face inconsistent behaviour and separate learning curves.

Pricing, plan by plan

Unbounce

Free
  • Starter$29/month ($22 annually)
    • 5 pages
    • 500 monthly visitors
    • 1 user
  • Build$99/month ($74 annually)
    • Unlimited pages
    • 20,000 monthly visitors
    • 1 user
  • Experiment$149/month ($112 annually)
    • Unlimited pages
    • 30,000 monthly visitors
    • 3 users
  • Optimize$249/month ($187 annually)
    • Unlimited pages
    • 50,000 monthly visitors
    • 5 users

Zoho Survey

Free
  • FreeFree
    • Unlimited surveys with a cap on questions and responses per survey
    • Basic reporting and link or email distribution
    • Zoho branding on surveys
  • Paid tiers$undefined/year
    • Priced per user with higher response allowances at each tier
    • Skip logic, piping, white labelling and offline collection unlocked by tier
    • Included for organisations licensing the Zoho One suite

Which should you pick?

Choose Unbounce if

  • You want to start without paying.
  • You work on Web, API.
Unbounce review

Choose Zoho Survey if

  • You need regional data centres.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want zoho crm integration.
Zoho Survey review

Questions people ask

Is Unbounce or Zoho Survey better?
Neither clearly leads. Unbounce starts at Free and Zoho Survey at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Unbounce or Zoho Survey?
Unbounce starts at Free and Zoho Survey at Free.
Does Unbounce or Zoho Survey run on more platforms?
Unbounce runs on Web, API. Zoho Survey runs on Web, iOS, Android.
Can I use Unbounce for free?
Both have a free tier, so you can try either at no cost before committing.
What is Unbounce best used for?
Unbounce is most often used for marketing agencies and freelancers running multiple client campaigns, saas companies optimising landing pages for customer acquisition, e-commerce businesses testing product landing pages and promotional campaigns, b2b marketers building dedicated pages for specific customer segments. Of those, marketing agencies and freelancers running multiple client campaigns and saas companies optimising landing pages for customer acquisition are not what Zoho Survey is typically brought in for.
What can Unbounce do that Zoho Survey cannot?
Zoho Survey covers Regional data centres, Zoho CRM integration, Logic and piping, Offline collection.

Answered from the vendors’ own pages

Unbounce: Does Unbounce include A/B testing?

Yes. All paid plans include A/B testing capabilities. The one-click testing tool is designed for marketers without requiring technical or design support.

Source
Zoho Survey: Can I choose where my survey data is stored?

Yes, at account creation across several regions including Europe, India, Australia and Canada. Changing it afterwards requires a migration request to Zoho.

Unbounce: What is Smart Traffic?

Smart Traffic is AI-powered optimisation that automatically routes visitors to their best-matching landing page variant. The feature delivers claimed average conversion improvements of 30%.

Source
Zoho Survey: Is it included in Zoho One?

Yes. If your organisation licences Zoho One, Survey is part of the suite, which usually removes the case for a separate survey subscription.

Unbounce: Is there a free trial?

Yes. Unbounce offers a free 14-day trial with no credit card required.

Source
Zoho Survey: Is it good enough for market research?

For basic questionnaires yes. For quota-managed or statistically demanding studies, a research-grade platform is a better fit.

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