Marketing · head to head
Hootsuite vs Peakon by Workday

Peakon by Workday
Employee Engagement
Turn employee feedback into business success
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Hootsuite no free tier available; minimum cost is $99/user/year annually; Peakon by Workday pricing is not published; sold by quote through a sales process
- They diverge on capability: Hootsuite covers Content scheduling, Peakon by Workday covers Continuous listening.
Where they differ
Only the attributes on which Hootsuite and Peakon by Workday actually diverge.
| Attribute | Hootsuite | Peakon by Workday |
|---|---|---|
| Starting price | $99/year | On request |
| Pricing model | Unknown | quote |
| Category | Marketing | Employee Engagement |
| Founded | 2008 | 2014 |
Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Hootsuite
- Content scheduling
- Social inbox
- Content calendar
- Analytics & reporting
- Social listening
- Team collaboration
- Approval workflows
- Bulk scheduling
Only in Peakon by Workday
- Continuous listening
- Pulse surveys
- AI-powered insights
- Real-time dashboards
- Benchmarking
- Action planning
- Manager enablement
- DEI analytics
Both cover
- ISO27001
- GDPR
What people use each for
The jobs each tool is most often brought in to do.
Hootsuite
- Social media schedulingnot Peakon by Workday
- Community managementnot Peakon by Workday
- Social advertisingnot Peakon by Workday
- Analytics & reportingnot Peakon by Workday
- Team collaborationnot Peakon by Workday
Peakon by Workday
- Employee engagement measurementnot Hootsuite
- Real-time sentiment trackingnot Hootsuite
- Turnover forecastingnot Hootsuite
- Leadership developmentnot Hootsuite
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Hootsuite
- No free tier available; minimum cost is $99/user/year annually
- Monthly billing significantly more expensive than annual (20-30% premium)
- Advanced data export via SFTP available only to Enterprise tier customers
Peakon by Workday
- Pricing is not published; sold by quote through a sales process
Pricing, plan by plan
Hootsuite
$99/yearNo published plan breakdown. See the Hootsuite review.
Peakon by Workday
On requestNo published plan breakdown. See the Peakon by Workday review.
Which should you pick?
Choose Peakon by Workday if
- You need continuous listening.
- You also want pulse surveys.
Questions people ask
- Is Hootsuite or Peakon by Workday better?
- Neither clearly leads. Hootsuite starts at $99/year and Peakon by Workday at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Hootsuite or Peakon by Workday?
- Hootsuite starts at $99/year and Peakon by Workday at On request.
- Does Hootsuite or Peakon by Workday run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Hootsuite best used for?
- Hootsuite is most often used for social media scheduling, community management, social advertising, analytics & reporting. Of those, social media scheduling and community management are not what Peakon by Workday is typically brought in for.
- What can Hootsuite do that Peakon by Workday cannot?
- Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting. Peakon by Workday covers Continuous listening, Pulse surveys, AI-powered insights, Real-time dashboards. Both handle ISO27001, GDPR.
Answered from the vendors’ own pages
Hootsuite: What is Hootsuite's pricing structure?
Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.
SourceHootsuite: Does Hootsuite offer a free tier?
No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.
SourceHootsuite: How many integrations does Hootsuite support?
Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.
SourceHootsuite: Can users export their data from Hootsuite?
Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.
SourceHootsuite: Does Hootsuite offer API access?
Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.
SourceHootsuite: Does Hootsuite offer self-hosted or on-premise deployment?
No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.
SourceRelated pages
More on Peakon by Workday
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