Software · head to head
OpenInfluence vs Audiense
The short version
- Only OpenInfluence has a free tier, so it costs nothing to try first.
- They diverge on capability: OpenInfluence covers Creator discovery, Audiense covers Audience segmentation.
Where they differ
Only the attributes on which OpenInfluence and Audiense actually diverge.
| Attribute | OpenInfluence | Audiense |
|---|---|---|
| Starting price | Free | $948/year |
| Pricing model | open-source | Unknown |
| Free tier | Yes | No |
| Platforms | Web, Self-hosted, Api | Web |
| Founded | 2019 | 2011 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in OpenInfluence
- Creator discovery
- Campaign tracking
- Analytics engine
- Custom workflows
- API endpoints
- Community plugins
- Full customization
- TikTok
Only in Audiense
- Audience segmentation
- Personality insights
- Influencer identification
- Affinity mapping
- Demographics analysis
- Interest analysis
- Custom reports
- Twitter API
Both cover
- Data export
- GDPR
- Cloud deployment
- Web support
- Api support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
OpenInfluence
No use cases recorded yet. See the OpenInfluence review.
Audiense
- Audience researchnot OpenInfluence
- Influencer discoverynot OpenInfluence
- Campaign planningnot OpenInfluence
- Segmentationnot OpenInfluence
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
OpenInfluence
Nothing recorded yet. See the OpenInfluence review.
Audiense
- Platform is heavily Twitter-focused with limited data from other social media platforms
- Limited utility in markets or demographics where Twitter is not a primary social media platform
- Free and low-tier plans severely restrict report generation to three per month
- Limited to three segments per report on lower-tier plans
- Missing key features on cheaper version limiting the spectrum of tasks possible
Pricing, plan by plan
OpenInfluence
Free- Open SourceFree
- Source code access
- Self-hosted deployment
- Community support
Audiense
$948/yearNo published plan breakdown. See the Audiense review.
Which should you pick?
Choose OpenInfluence if
- You need creator discovery.
- You want to start without paying.
- You work on Web, Self-hosted, Api.
- You also want campaign tracking.
Questions people ask
- Is OpenInfluence or Audiense better?
- Neither clearly leads. OpenInfluence starts at Free and Audiense at $948/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, OpenInfluence or Audiense?
- OpenInfluence has a free tier; the other does not. Paid plans start at Free for OpenInfluence and $948/year for Audiense.
- Does OpenInfluence or Audiense run on more platforms?
- OpenInfluence runs on Web, Self-hosted, Api. Audiense runs on Web.
- Can I use OpenInfluence for free?
- Yes. OpenInfluence has a free tier, so you can try it without paying. Audiense starts at $948/year.
- What can OpenInfluence do that Audiense cannot?
- OpenInfluence covers Creator discovery, Campaign tracking, Analytics engine, Custom workflows. Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. Both handle Data export, Instagram, GDPR, Cloud deployment.
Answered from the vendors’ own pages
Audiense: What is Audiense primarily used for?
Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.
SourceAudiense: What is the main limitation of the free or low-tier plans?
Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.
SourceAudiense: What social platforms does Audiense support?
Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.
Source