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Marketing · head to head

Onclusive vs Zoho Survey

Onclusive logo

Onclusive

Marketing

Media monitoring, journalist database and PR measurement assembled from six acquired companies

From
On request
Free plan
No
Full reviewWebsite
Zoho Survey logo

Zoho Survey

Surveys

Survey tool with a choice of data centre region, bundled into the wider Zoho suite

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Zoho Survey has a free tier, so it costs nothing to try first.
  • Each has a real cost: Onclusive onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.; Zoho Survey the data centre region is set when the Zoho account is created and changing it later requires a vendor-assisted migration, so a hasty signup can lock an organisation into the wrong jurisdiction.
  • They diverge on capability: Onclusive covers Global media monitoring, Zoho Survey covers Regional data centres.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Onclusive and Zoho Survey actually diverge.

Attributes where Onclusive and Zoho Survey differ
AttributeOnclusiveZoho Survey
Starting priceOn requestFree
Pricing modelquoteFree tier, then per user per month
Free tierNoYes
PlatformsWeb, iOS, Android, APIWeb, iOS, Android
CategoryMarketingSurveys

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Onclusive

  • Global media monitoring
  • Broadcast monitoring
  • Social listening
  • Media contacts database
  • Newsroom and press office
  • Sentiment and tone analysis
  • Share of voice reporting
  • Crisis detection

Only in Zoho Survey

  • Regional data centres
  • Zoho CRM integration
  • Logic and piping
  • Offline collection
  • Multilingual surveys
  • Report sharing

What people use each for

The jobs each tool is most often brought in to do.

Onclusive

  • A multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendorsnot Zoho Survey
  • A public affairs team that must evidence share of voice against named competitors for a quarterly board reportnot Zoho Survey
  • A PR agency running press office and media enquiry workflow for several client brands from one systemnot Zoho Survey
  • A corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal reviewnot Zoho Survey

Zoho Survey

  • An organisation already running Zoho CRM that wants survey responses on the customer record without integration worknot Onclusive
  • A buyer whose procurement requires European, Indian, Australian or Canadian data residencynot Onclusive
  • A support team measuring satisfaction after tickets close in Zoho Desknot Onclusive
  • A field team collecting responses offline and syncing when connectivity returnsnot Onclusive

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Onclusive

  • Onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • Pricing is not published and is scoped by market coverage, source count and user seats, which makes competitive benchmarking difficult and means renewal increases are hard to challenge without a parallel quote from Cision or Meltwater.
  • Broadcast monitoring coverage is uneven by country, so a global contract can look complete on paper while a specific market you care about has thin local radio or regional television coverage; verify your priority markets by name before signing.
  • The company carries private-equity ownership and acquisition-related debt financing, which historically in this category has meant pressure on support headcount and above-inflation renewal pricing rather than product investment.
  • Automated sentiment classification on news copy remains error-prone, especially for irony, quoted criticism and industry jargon, so teams reporting sentiment to executives generally need a human review step that erodes the labour saving the tool was bought for.

Zoho Survey

  • The data centre region is set when the Zoho account is created and changing it later requires a vendor-assisted migration, so a hasty signup can lock an organisation into the wrong jurisdiction.
  • The free tier caps both questions and responses per survey tightly, so it functions as an evaluation rather than a plan any team can run on.
  • Reporting and statistical analysis are thin compared with research-grade tools, and advanced methods such as conjoint or maximum difference scaling are absent.
  • Integrations outside the Zoho suite are shallow, so organisations on Salesforce, HubSpot or Microsoft stacks lose most of the value that makes the product attractive.
  • Interface conventions and quality vary across Zoho applications, so users moving between Survey, CRM and Analytics face inconsistent behaviour and separate learning curves.

Pricing, plan by plan

Onclusive

On request
  • Onclusive$undefined/year
    • Global media monitoring
    • Broadcast and print coverage
    • Onclusive Social listening

Zoho Survey

Free
  • FreeFree
    • Unlimited surveys with a cap on questions and responses per survey
    • Basic reporting and link or email distribution
    • Zoho branding on surveys
  • Paid tiers$undefined/year
    • Priced per user with higher response allowances at each tier
    • Skip logic, piping, white labelling and offline collection unlocked by tier
    • Included for organisations licensing the Zoho One suite

Which should you pick?

Choose Onclusive if

  • You need global media monitoring.
  • You work on Web, iOS, Android, API.
  • You also want broadcast monitoring.
Onclusive review

Choose Zoho Survey if

  • You need regional data centres.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want zoho crm integration.
Zoho Survey review

Questions people ask

Is Onclusive or Zoho Survey better?
Neither clearly leads. Onclusive starts at On request and Zoho Survey at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Onclusive or Zoho Survey?
Zoho Survey has a free tier; the other does not. Paid plans start at On request for Onclusive and Free for Zoho Survey.
Does Onclusive or Zoho Survey run on more platforms?
Onclusive runs on Web, iOS, Android, API. Zoho Survey runs on Web, iOS, Android.
Can I use Zoho Survey for free?
Yes. Zoho Survey has a free tier, so you can try it without paying. Onclusive starts at On request.
What is Onclusive best used for?
Onclusive is most often used for a multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendors, a public affairs team that must evidence share of voice against named competitors for a quarterly board report, a pr agency running press office and media enquiry workflow for several client brands from one system, a corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal review. Of those, a multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendors and a public affairs team that must evidence share of voice against named competitors for a quarterly board report are not what Zoho Survey is typically brought in for.
What can Onclusive do that Zoho Survey cannot?
Onclusive covers Global media monitoring, Broadcast monitoring, Social listening, Media contacts database. Zoho Survey covers Regional data centres, Zoho CRM integration, Logic and piping, Offline collection.

Answered from the vendors’ own pages

Onclusive: Is Onclusive one product or several?

Several. It was formed from Kantar Reputation Intelligence, PRgloo and the original Onclusive in January 2022, then absorbed Critical Mention and Digimind later that year, and the modules retain distinguishable lineages.

Zoho Survey: Can I choose where my survey data is stored?

Yes, at account creation across several regions including Europe, India, Australia and Canada. Changing it afterwards requires a migration request to Zoho.

Onclusive: Who owns it?

Symphony Technology Group, a US private equity firm, with debt financing on the Critical Mention acquisition from Stellus Capital Management.

Zoho Survey: Is it included in Zoho One?

Yes. If your organisation licences Zoho One, Survey is part of the suite, which usually removes the case for a separate survey subscription.

Onclusive: What happened to Digimind?

Digimind was acquired in July 2022 and rebranded as Onclusive Social in October 2022. If social listening is your main requirement, that is the platform you are evaluating.

Zoho Survey: Is it good enough for market research?

For basic questionnaires yes. For quota-managed or statistically demanding studies, a research-grade platform is a better fit.

Onclusive: Does it publish pricing?

No. Contracts are annual and quoted according to markets monitored, sources covered and seat count.

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