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Influencer Marketing · head to head

Obviously vs Trackier

Obviously logo

Obviously

Influencer Marketing

AI-powered influencer identification and campaign platform

From
Free
Rated
-
Full reviewWebsite
Trackier logo

Trackier

Affiliate Marketing

Performance marketing automation platform

From
$299/month
Rated
-
Full reviewWebsite

The short version

  • Only Obviously has a free tier, so it costs nothing to try first.
  • Each has a real cost: Obviously pricing not published for Startup, SMB, and Enterprise plans; contact required; Trackier no transparent pricing published, all costs require contacting sales through a form
  • They diverge on capability: Obviously covers AI influencer discovery, Trackier covers AI-powered optimization.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Obviously and Trackier actually diverge.

Attributes where Obviously and Trackier differ
AttributeObviouslyTrackier
Starting priceFree$299/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Mobile
CategoryInfluencer MarketingAffiliate Marketing
Founded20202015

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Obviously

  • AI influencer discovery
  • Audience analysis
  • Engagement prediction
  • Micro-influencer identification
  • Campaign automation
  • Performance analytics
  • Authenticity scoring
  • Instagram

Only in Trackier

  • AI-powered optimization
  • Fraud detection
  • Smart links
  • Automation rules
  • Mobile attribution
  • AppsFlyer
  • Adjust
  • Branch

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Obviously

  • Outsourcing end-to-end influencer campaign management to an agencynot Trackier
  • Building a dedicated creator network for a single brandnot Trackier
  • Commissioning creator-produced content for brand channelsnot Trackier

Trackier

  • Running an affiliate or partner network with conversion trackingnot Obviously
  • Tracking mobile and web campaign performance across partnersnot Obviously
  • Automating affiliate payouts and reportingnot Obviously

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Obviously

  • Pricing not published for Startup, SMB, and Enterprise plans; contact required
  • Free tier excludes time series, clustering, AI agents, custom LLMs, and RPA automations
  • Note: Obviously AI was archived and rebranded as Zams as of 2025

Trackier

  • No transparent pricing published, all costs require contacting sales through a form
  • No published plan comparison, feature differentiation between tiers unclear
  • Vague trial scope, 10,000 conversion limit does not clarify duration or feature access

Pricing, plan by plan

Obviously

Free
  • FreeFree
    • 1,200 predictions per month
    • 1 user seat
    • Up to 10MB files
  • Startup$null/mo
    • Up to 100MB files
    • 1 million rows
    • 1 use case
  • SMB$null/mo
    • Up to 1GB files
    • 100 million rows
    • 3 use cases
  • Enterprise$null/mo
    • Up to 10GB files
    • 250 million rows
    • 5 use cases

Trackier

$299/month
  • Pro$299/month
    • Unlimited clicks
    • AI optimization
    • Standard support

Which should you pick?

Choose Obviously if

  • You need ai influencer discovery.
  • You want to start without paying.
  • You also want audience analysis.
Obviously review

Choose Trackier if

  • You need ai-powered optimization.
  • You work on Web, Mobile.
  • You also want fraud detection.
Trackier review

Questions people ask

Is Obviously or Trackier better?
Neither clearly leads. Obviously starts at Free and Trackier at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Obviously or Trackier?
Obviously has a free tier; the other does not. Paid plans start at Free for Obviously and $299/month for Trackier.
Does Obviously or Trackier run on more platforms?
Obviously runs on Web. Trackier runs on Web, Mobile.
Can I use Obviously for free?
Yes. Obviously has a free tier, so you can try it without paying. Trackier starts at $299/month.
What is Obviously best used for?
Obviously is most often used for outsourcing end-to-end influencer campaign management to an agency, building a dedicated creator network for a single brand, commissioning creator-produced content for brand channels. Of those, outsourcing end-to-end influencer campaign management to an agency and building a dedicated creator network for a single brand are not what Trackier is typically brought in for.
What can Obviously do that Trackier cannot?
Obviously covers AI influencer discovery, Audience analysis, Engagement prediction, Micro-influencer identification. Trackier covers AI-powered optimization, Fraud detection, Smart links, Automation rules. Both handle Web support.

Answered from the vendors’ own pages

Obviously: How much does Obviously AI cost?

Obviously AI offers a free tier with 1,200 predictions per month. Paid plans (Startup, SMB, Enterprise) have undisclosed pricing and require contacting the vendor.

Source
Trackier: How much does Trackier cost?

Trackier uses quote-based pricing determined by the Agency and Enterprise plans. No prices are published on their pricing page; you must complete a contact form to request a personalized quote from their sales team.

Source
Obviously: What is included in the free tier?

The free plan includes 1,200 predictions per month, 1 user seat, up to 10MB files, support for 10,000 rows maximum, classification and regression models, REST APIs, and email support.

Source
Trackier: Is there a free trial available?

Yes, Trackier offers 30 days free with the ability to track the first 10,000 conversions at no cost. No credit card is required.

Source
Obviously: What predictions count toward the Obviously AI free tier limit?

Predictions are counted per API call or per row in file uploads towards the monthly limit.

Source
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