Softwr

Influencer Marketing · head to head

Obviously vs Scaleo

Obviously logo

Obviously

Influencer Marketing

AI-powered influencer identification and campaign platform

From
Free
Rated
-
Full reviewWebsite
Scaleo logo

Scaleo

Affiliate Marketing

Affiliate marketing software with AI

From
$299/month
Rated
-
Full reviewWebsite

The short version

  • Only Obviously has a free tier, so it costs nothing to try first.
  • Each has a real cost: Obviously pricing not published for Startup, SMB, and Enterprise plans; contact required; Scaleo the Internet Archive's capture of Scaleo's pricing page on 6 December 2021 confirmed a 14-day free trial with no credit card required and two distinct billing models, conversion-based and click-based, with annual billing saving 20 percent versus monthly; the actual dollar figures are populated via client-side JavaScript and were not present in the captured HTML.
  • They diverge on capability: Obviously covers AI influencer discovery, Scaleo covers AI anti-fraud.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Obviously and Scaleo actually diverge.

Attributes where Obviously and Scaleo differ
AttributeObviouslyScaleo
Starting priceFree$299/month
Pricing modelfreemiumsubscription
Free tierYesNo
CategoryInfluencer MarketingAffiliate Marketing
Founded20202019

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Obviously

  • AI influencer discovery
  • Audience analysis
  • Engagement prediction
  • Micro-influencer identification
  • Campaign automation
  • Performance analytics
  • Authenticity scoring
  • Instagram

Only in Scaleo

  • AI anti-fraud
  • Smart targeting
  • Automation
  • White-label
  • Real-time analytics
  • Major ad networks
  • Payment processors
  • CRMs

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Obviously

  • Outsourcing end-to-end influencer campaign management to an agencynot Scaleo
  • Building a dedicated creator network for a single brandnot Scaleo
  • Commissioning creator-produced content for brand channelsnot Scaleo

Scaleo

  • affiliate marketing managementnot Obviously
  • Workflow automationnot Obviously
  • Reportingnot Obviously

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Obviously

  • Pricing not published for Startup, SMB, and Enterprise plans; contact required
  • Free tier excludes time series, clustering, AI agents, custom LLMs, and RPA automations
  • Note: Obviously AI was archived and rebranded as Zams as of 2025

Scaleo

  • The Internet Archive's capture of Scaleo's pricing page on 6 December 2021 confirmed a 14-day free trial with no credit card required and two distinct billing models, conversion-based and click-based, with annual billing saving 20 percent versus monthly; the actual dollar figures are populated via client-side JavaScript and were not present in the captured HTML.

Pricing, plan by plan

Obviously

Free
  • FreeFree
    • 1,200 predictions per month
    • 1 user seat
    • Up to 10MB files
  • Startup$null/mo
    • Up to 100MB files
    • 1 million rows
    • 1 use case
  • SMB$null/mo
    • Up to 1GB files
    • 100 million rows
    • 3 use cases
  • Enterprise$null/mo
    • Up to 10GB files
    • 250 million rows
    • 5 use cases

Scaleo

$299/month
  • Professional$299/month
    • 10M clicks
    • Anti-fraud AI
    • Full features

Which should you pick?

Choose Obviously if

  • You need ai influencer discovery.
  • You want to start without paying.
  • You also want audience analysis.
Obviously review

Choose Scaleo if

  • You need ai anti-fraud.
  • You also want smart targeting.
Scaleo review

Questions people ask

Is Obviously or Scaleo better?
Neither clearly leads. Obviously starts at Free and Scaleo at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Obviously or Scaleo?
Obviously has a free tier; the other does not. Paid plans start at Free for Obviously and $299/month for Scaleo.
Does Obviously or Scaleo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Obviously for free?
Yes. Obviously has a free tier, so you can try it without paying. Scaleo starts at $299/month.
What is Obviously best used for?
Obviously is most often used for outsourcing end-to-end influencer campaign management to an agency, building a dedicated creator network for a single brand, commissioning creator-produced content for brand channels. Of those, outsourcing end-to-end influencer campaign management to an agency and building a dedicated creator network for a single brand are not what Scaleo is typically brought in for.
What can Obviously do that Scaleo cannot?
Obviously covers AI influencer discovery, Audience analysis, Engagement prediction, Micro-influencer identification. Scaleo covers AI anti-fraud, Smart targeting, Automation, White-label. Both handle Web support.

Answered from the vendors’ own pages

Obviously: How much does Obviously AI cost?

Obviously AI offers a free tier with 1,200 predictions per month. Paid plans (Startup, SMB, Enterprise) have undisclosed pricing and require contacting the vendor.

Source
Obviously: What is included in the free tier?

The free plan includes 1,200 predictions per month, 1 user seat, up to 10MB files, support for 10,000 rows maximum, classification and regression models, REST APIs, and email support.

Source
Obviously: What predictions count toward the Obviously AI free tier limit?

Predictions are counted per API call or per row in file uploads towards the monthly limit.

Source
Share

Related pages

More on Obviously

More on Scaleo

Keep looking

Other head to heads