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Remote Work · head to head

HubSpot CRM vs Mural

HubSpot CRM logo

HubSpot CRM

Remote Work

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite
Mural logo

Mural

Remote Work

The digital workspace for visual collaboration

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HubSpot CRM starter plan discount for new customers only, subject to discontinuation at any time without notice; Mural the free plan allows 3 editable murals at a time, so working on a fourth means archiving one
  • They diverge on capability: HubSpot CRM covers Contact management, Mural covers Infinite canvas.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HubSpot CRM and Mural actually diverge.

Attributes where HubSpot CRM and Mural differ
AttributeHubSpot CRMMural
PlatformsWeb, Mobile iOS, Mobile AndroidWeb, Ios, Android
Founded20062011

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (Remote Work).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot CRM

  • Contact management
  • Deal tracking
  • Email
  • Reporting
  • Automation
  • GitHub
  • Salesforce
  • Zapier

Only in Mural

  • Infinite canvas
  • Sticky notes
  • Shapes & connectors
  • Image uploads
  • Real-time collaboration
  • Templates
  • Voting & feedback
  • Microsoft Teams

Both cover

  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

HubSpot CRM

  • Contact and deal management for sales teamsnot Mural
  • Customer data organization and reportingnot Mural
  • Team collaboration with permission controlsnot Mural

Mural

  • Running collaborative workshops and retrospectives on a shared whiteboardnot HubSpot CRM
  • Mapping journeys and diagrams with a distributed teamnot HubSpot CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot CRM

  • Starter plan discount for new customers only, subject to discontinuation at any time without notice
  • Free plan limited to 2 users and 1,000 contacts, requiring upgrade for larger teams
  • Per-seat pricing model on all paid tiers, making team expansion costly

Mural

  • The free plan allows 3 editable murals at a time, so working on a fourth means archiving one
  • Mural AI and the Zoom and Webex integrations require Team+ at $9.99 per member per month billed annually
  • SSO and the Okta, Azure and GitHub integrations are Business only at $17.99 per member per month
  • Multiple workspaces, SCIM, audit logs and enforced 2FA are Enterprise only with no published price

Pricing, plan by plan

HubSpot CRM

Free
  • Free CRMFree
    • Up to 2 users
    • 1,000 contacts
    • Unlimited customer data
  • Starter$15/month
    • Required fields
    • Permission sets
    • Multiple currencies
  • Professional$50/month
    • AI customer agent
    • Duplicate management
    • Standard contact scoring
  • Enterprise$75/month
    • Custom objects
    • Organize teams
    • Single sign-on

Mural

Free
  • FreeFree
    • 1 mural
    • Basic shapes
    • File uploads
  • Team$16/month
    • Unlimited murals
    • Advanced templates
    • Team collaboration

Which should you pick?

Choose HubSpot CRM if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want deal tracking.
HubSpot CRM review

Choose Mural if

  • You need infinite canvas.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want sticky notes.
Mural review

Questions people ask

Is HubSpot CRM or Mural better?
Neither clearly leads. HubSpot CRM starts at Free and Mural at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot CRM or Mural?
HubSpot CRM starts at Free and Mural at Free.
Does HubSpot CRM or Mural run on more platforms?
HubSpot CRM runs on Web, Mobile iOS, Mobile Android. Mural runs on Web, Ios, Android.
Can I use HubSpot CRM for free?
Both have a free tier, so you can try either at no cost before committing.
What is HubSpot CRM best used for?
HubSpot CRM is most often used for contact and deal management for sales teams, customer data organization and reporting, team collaboration with permission controls. Of those, contact and deal management for sales teams and customer data organization and reporting are not what Mural is typically brought in for.
What can HubSpot CRM do that Mural cannot?
HubSpot CRM covers Contact management, Deal tracking, Email, Reporting. Mural covers Infinite canvas, Sticky notes, Shapes & connectors, Image uploads. Both handle Slack, Web support.

Answered from the vendors’ own pages

HubSpot CRM: What is the cost of HubSpot CRM for different company sizes?

Free CRM for up to 2 users at $0/month. Starter at $15/month per seat (new customers only), Professional at $50/month per seat, Enterprise at $75/month per seat.

Source
Mural: How much does Mural cost?

Mural Team+ is $9.99 per member per month billed annually, or $12 billed monthly. Business is $17.99 per member per month billed annually. Enterprise is quoted by sales.

Source
HubSpot CRM: What are the user and contact limits on the free HubSpot CRM plan?

Free plan supports up to 2 users, 1,000 contacts, and unlimited customer data with no expiration date or credit card required.

Source
Mural: What does the free Mural plan limit?

The free plan allows unlimited murals in total but only 3 that can be edited at a time, and it is restricted to a single workspace with open rooms only.

Source
HubSpot CRM: Can data migrate from free to paid HubSpot CRM plans without loss?

Users can upgrade from free to premium tiers without data migration required, meaning all contacts and information transfer to the new plan.

Source
Mural: Which Mural plan includes single sign-on?

SSO via SAML 2.0 starts on the Business plan at $17.99 per member per month, which also adds unlimited external guests and advanced integrations.

Source
HubSpot CRM: Is there a discount for HubSpot CRM new customer pricing?

Starter plan offers a new customer discount with no set end date, but HubSpot reserves the right to discontinue this offer at any time.

Source
Mural: When do I need Mural Enterprise?

Enterprise adds multiple workspaces, SCIM user and group management and data residency options. Team+ and Business are both limited to a single workspace.

Source
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