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Prowly vs Steno

Prowly logo

Prowly

News

PR software to tell your story and track results

From
On request
Rated
-
Full reviewWebsite
Steno logo

Steno

News

AI transcription and analysis for news and media

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Prowly no pricing published on the website; Steno no free tier available; entry point at $500/month
  • They diverge on capability: Prowly covers Media database, Steno covers AI transcription.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Prowly and Steno actually diverge.

Attributes where Prowly and Steno differ
AttributeProwlySteno
Starting priceOn request$500/month
Founded20132020

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (News).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Prowly

  • Media database
  • Press release builder
  • Online newsroom
  • Email pitching
  • Coverage tracking
  • Semrush
  • Google Analytics
  • Zapier

Only in Steno

  • AI transcription
  • Broadcast search
  • Real-time monitoring
  • Clip creation
  • Media analysis
  • Email
  • API

Both cover

  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Prowly

  • Media outreachnot Steno
  • Press release creationnot Steno
  • Journalist discoverynot Steno
  • PR measurementnot Steno

Steno

  • AI-powered content creation platformnot Prowly
  • Voice and text content generationnot Prowly
  • Multi-channel content distributionnot Prowly
  • Programmatic content syndicationnot Prowly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Prowly

  • No pricing published on the website
  • Pricing tiers and costs must be requested through signup or sales inquiry

Steno

  • No free tier available; entry point at $500/month
  • Enterprise plan pricing not published; requires custom quote
  • Premium add-ons (iOS/Android app, Pro Voice) pricing not disclosed

Pricing, plan by plan

Prowly

On request
  • Essential$369/month
    • Media database
    • Press release creator
    • Online newsroom
  • Professional$589/month
    • All Essential features
    • Coverage tracking
    • Advanced analytics
  • EnterpriseFree
    • Unlimited features
    • API access
    • Custom integrations

Steno

$500/month
  • Starter$500/month
    • 16,500 credits per month
    • 1 Twin
    • Web app deployment
  • Growth$1000/month
    • 40,000 credits per month
    • 2 Twins
    • Web app deployment
  • Scale$2000/month
    • 100,000 credits per month
    • 3 Twins
    • Web app deployment
  • Enterprise$null/month
    • 200,000+ credits per month
    • 5 Twins
    • Web app deployment

Which should you pick?

Choose Prowly if

  • You need media database.
  • You also want press release builder.
Prowly review

Choose Steno if

  • You need ai transcription.
  • You also want broadcast search.
Steno review

Questions people ask

Is Prowly or Steno better?
Neither clearly leads. Prowly starts at On request and Steno at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Prowly or Steno?
Prowly starts at On request and Steno at $500/month.
Does Prowly or Steno run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Prowly best used for?
Prowly is most often used for media outreach, press release creation, journalist discovery, pr measurement. Of those, media outreach and press release creation are not what Steno is typically brought in for.
What can Prowly do that Steno cannot?
Prowly covers Media database, Press release builder, Online newsroom, Email pitching. Steno covers AI transcription, Broadcast search, Real-time monitoring, Clip creation. Both handle Slack, Web support.

Answered from the vendors’ own pages

Prowly: How much does Prowly cost?

Prowly does not display pricing on its website. Users must sign up for the platform or contact the sales team to learn about available plans and pricing.

Source
Steno: What is the minimum cost to start using Steno?

The Starter plan is $500/month with 16,500 monthly credits. Steno does not offer a free tier, and monthly billing options include annual subscriptions with 10-15% savings.

Source
Prowly: What payment model does Prowly use?

The pricing page references plan selection but does not display available tiers, pricing models, or billing options. Contact Prowly sales for details on subscription or usage-based pricing.

Source
Steno: What are Steno credits and how many do I get?

Credits are the universal currency used for content processing, training, and user interactions across text, voice, and video. Starter includes 16,500/month, Growth 40,000/month, Scale 100,000/month, and Enterprise 200,000+/month.

Source
Steno: What is a Twin in Steno's pricing?

Twins are included in Steno plans at different quantities: Starter includes 1 Twin, Growth 2, Scale 3, and Enterprise 5. Specific features of Twins are not detailed on the pricing page.

Source
Steno: What are Steno's platform fees?

Steno charges monetization platform fees that decrease with plan tier: Starter at 9%, Growth at 8%, Scale at 7%, and Enterprise at 6%.

Source
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