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Arc Publishing vs Muck Rack

Arc Publishing logo

Arc Publishing

News

The enterprise publishing platform for news organizations

From
On request
Rated
-
Full reviewWebsite
Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Arc Publishing now sold as Arc XP, and arcpublishing.com redirects there; Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count
  • They diverge on capability: Arc Publishing covers Modular CMS, Muck Rack covers Media database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Arc Publishing and Muck Rack actually diverge.

Attributes where Arc Publishing and Muck Rack differ
AttributeArc PublishingMuck Rack
Pricing modelquotesubscription
PlatformsWeb, MobileWeb, Browser-extension
Founded20162009

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (News).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Arc Publishing

  • Modular CMS
  • Content creation
  • Publishing workflow
  • Paywall management
  • Subscription billing
  • Analytics dashboard
  • API framework
  • Commerce integration

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Salesforce
  • Google Analytics

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Arc Publishing

  • Content management for news and digital publishersnot Muck Rack
  • Subscription and paywall managementnot Muck Rack
  • Video publishing alongside articlesnot Muck Rack
  • Multi-site delivery for broadcast and B2B publishersnot Muck Rack

Muck Rack

  • Finding and pitching journalists from a media databasenot Arc Publishing
  • Monitoring coverage and measuring PR resultsnot Arc Publishing

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Arc Publishing

  • Now sold as Arc XP, and arcpublishing.com redirects there
  • Pricing is not published
  • Built for media companies, so the editorial workflow assumptions do not suit a general business site

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Pricing, plan by plan

Arc Publishing

On request
  • Enterprise$undefined/custom
    • Custom CMS
    • Paywall integration
    • Advanced analytics

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Which should you pick?

Choose Arc Publishing if

  • You need modular cms.
  • You work on Web, Mobile.
  • You also want content creation.
Arc Publishing review

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Questions people ask

Is Arc Publishing or Muck Rack better?
Neither clearly leads. Arc Publishing starts at On request and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Arc Publishing or Muck Rack?
Arc Publishing starts at On request and Muck Rack at On request.
Does Arc Publishing or Muck Rack run on more platforms?
Arc Publishing runs on Web, Mobile. Muck Rack runs on Web, Browser-extension.
What is Arc Publishing best used for?
Arc Publishing is most often used for content management for news and digital publishers, subscription and paywall management, video publishing alongside articles, multi-site delivery for broadcast and b2b publishers. Of those, content management for news and digital publishers and subscription and paywall management are not what Muck Rack is typically brought in for.
What can Arc Publishing do that Muck Rack cannot?
Arc Publishing covers Modular CMS, Content creation, Publishing workflow, Paywall management. Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Both handle Web support.

Answered from the vendors’ own pages

Arc Publishing: Does Arc XP publish pricing online?

No. Arc XP does not publish pricing on their website. Interested customers are directed to schedule a chat with a local account manager or request a demo to discuss pricing.

Source
Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
Arc Publishing: How do I get a pricing quote from Arc XP?

You must contact Arc XP's sales team directly. The company offers options to schedule a chat with your local account manager or submit a demo request form.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
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