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Marketing · head to head

Roxhill vs Woopra

Roxhill logo

Roxhill

Marketing

UK-focused journalist database and media monitoring, founder-owned and annual only

From
On request
Rated
-
Full reviewWebsite
Woopra logo

Woopra

Marketing

Real-time customer intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Woopra has a free tier, so it costs nothing to try first.
  • Each has a real cost: Roxhill the database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.; Woopra the entry Pro plan starts at $999 per month, and no lower or free tier is published
  • They diverge on capability: Roxhill covers Journalist database, Woopra covers Real-time analytics.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Roxhill and Woopra actually diverge.

Attributes where Roxhill and Woopra differ
AttributeRoxhillWoopra
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb
FoundedUnknown2011

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Roxhill

  • Journalist database
  • Journalist profiles
  • Media lists and distribution
  • Media requests and alerts
  • Media monitoring
  • Bespoke newsletters
  • Historical search
  • Journalist Assistant

Only in Woopra

  • Real-time analytics
  • Customer tracking
  • Segmentation
  • Automation
  • Salesforce
  • HubSpot
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Roxhill

  • A UK in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list.not Woopra
  • An agency tracking forward features across UK trade and consumer titles to place clients into planned coverage months ahead.not Woopra
  • A communications team monitoring named spokespeople and measuring their share of voice against competitors in UK media.not Woopra
  • A UK public sector body procuring through G-Cloud that needs EEA-hosted media monitoring with a published framework price band.not Woopra

Woopra

  • Tracking individual customer journeys across web, app and support touchpointsnot Roxhill
  • Product and behavioural analytics with retention and funnel reportsnot Roxhill
  • Triggering downstream actions from customer behaviournot Roxhill

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Roxhill

  • The database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.
  • Contact records go stale: reviewers report old email addresses and phone numbers, distribution bounces, and there is no self-serve verification step before you send.
  • At roughly 200,000 to 300,000 journalists it is far smaller than the million-plus figures Cision and Prowly claim, with repeated complaints about thin trade, academic and journal coverage.
  • Selling is annual only with no monthly plan and a trial functionally restricted to around two weeks, so you cannot genuinely pilot before a twelve-month commitment, which is a poor fit for project or retainer agency work.
  • Licence bands are 1, 3 and 5 seats, and extra logins, workspaces, smart folders, historical search, share of voice and the spokespeople platform are all chargeable add-ons, so a team of eight to fifteen pays well above any headline band.
  • Search behaviour is described as counter-intuitive and sometimes returns implausibly few results, which means a null result cannot be trusted and lists need manual cross-checking.
  • Monitoring accuracy takes time to settle after switching, so coverage is missed in the first weeks after a cutover, which is a real gap risk if you time the migration badly.

Woopra

  • The entry Pro plan starts at $999 per month, and no lower or free tier is published
  • Single Sign-On requires the Enterprise plan
  • Data warehouse sync, data governance, organisation-level B2B tracking and the AI prediction features are Enterprise only
  • Pro is capped at 50 user seats and 2 years of data retention
  • Dedicated support and onboarding are Enterprise only; Pro gets online support
  • Enterprise is custom priced with no published rate

Pricing, plan by plan

Roxhill

On request
  • Core$undefined/year
    • 1 licence
    • Standard database access
    • Journalist Assistant
  • Boutique$undefined/year
    • 3 licences
    • Adds press release distribution
    • 3 workspaces, 6 smart folders, 10 spokespeople, 3 newsletters
  • Enterprise$undefined/year
    • 5 licences
    • 5 workspaces, 10 smart folders, 5 newsletters
    • Spokespeople platform
  • Premium$undefined/year
    • Everything in Enterprise
    • Insights analysis and bespoke reporting
    • Competitor share of voice

Woopra

Free
  • FreeFree
    • Real-time analytics
    • Basic dashboards

Which should you pick?

Choose Roxhill if

  • You need journalist database.
  • You work on Web, iOS, Android.
  • You also want journalist profiles.
Roxhill review

Choose Woopra if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want customer tracking.
Woopra review

Questions people ask

Is Roxhill or Woopra better?
Neither clearly leads. Roxhill starts at On request and Woopra at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Roxhill or Woopra?
Woopra has a free tier; the other does not. Paid plans start at On request for Roxhill and Free for Woopra.
Does Roxhill or Woopra run on more platforms?
Roxhill runs on Web, iOS, Android. Woopra runs on Web.
Can I use Woopra for free?
Yes. Woopra has a free tier, so you can try it without paying. Roxhill starts at On request.
What is Roxhill best used for?
Roxhill is most often used for a uk in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list., an agency tracking forward features across uk trade and consumer titles to place clients into planned coverage months ahead., a communications team monitoring named spokespeople and measuring their share of voice against competitors in uk media., a uk public sector body procuring through g-cloud that needs eea-hosted media monitoring with a published framework price band.. Of those, a uk in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list. and an agency tracking forward features across uk trade and consumer titles to place clients into planned coverage months ahead. are not what Woopra is typically brought in for.
What can Roxhill do that Woopra cannot?
Roxhill covers Journalist database, Journalist profiles, Media lists and distribution, Media requests and alerts. Woopra covers Real-time analytics, Customer tracking, Segmentation, Automation.

Answered from the vendors’ own pages

Roxhill: How much does Roxhill cost?

Not published on the vendor site, but the UK G-Cloud 14 listing discloses £6,450 to £25,000 per instance per year. Use that as your anchor.

Woopra: What is the starting price and how does billing work?

Woopra starts at $999/month for the Pro plan, with the first month free during the 30-day trial. Billing starts in the second month and recurs every 30 days.

Source
Roxhill: Is Roxhill owned by Cision or Access Intelligence?

No. Companies House shows a single individual holding over 75% of shares and no corporate PSC. It is founder-controlled and unfunded. Note the founder previously sold Gorkana to Cision, so ask for a change-of-control clause.

Woopra: What happens if I exceed my event quota?

Overage fees apply if you surpass the limit of your plan, though data collection continues.

Source
Roxhill: Is it usable for US or APAC media relations?

Not well. Reviewers describe US, Australian and Asian coverage as materially weaker than UK. Budget for a second database.

Woopra: Can I cancel anytime?

Yes, you may cancel your subscription at any time.

Source
Roxhill: Can I buy monthly?

No. Contracts are annual, sales-gated, with a trial of around two weeks.

Woopra: How long is my data retained?

Pro plan retains data for 24+ months; Enterprise offers customized data retention for extended periods.

Source
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