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Software · head to head

Moz vs Tailwind

Moz logo

Moz

Software

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite
Tailwind logo

Tailwind

Software

Pinterest and Instagram marketing platform for scheduling and keyword research

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush; Tailwind pricing is split into separate SEO, Engagement, and Scheduling plans, so full functionality requires the bundle at a higher combined cost.
  • They diverge on capability: Moz covers Keyword Explorer, Tailwind covers Keyword research.

Where they differ

Only the attributes on which Moz and Tailwind actually diverge.

Attributes where Moz and Tailwind differ
AttributeMozTailwind
Pricing modelUnknownsubscription
PlatformsWebweb, ios, android
Founded2004Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Only in Tailwind

  • Keyword research
  • SmartPin
  • SmartSchedule
  • Turbo
  • Ghostwriter AI
  • Website sync
  • Browser extension

What people use each for

The jobs each tool is most often brought in to do.

Moz

  • SEO auditsnot Tailwind
  • Keyword researchnot Tailwind
  • Link buildingnot Tailwind
  • Local SEOnot Tailwind
  • Competitive analysisnot Tailwind

Tailwind

  • Researching high-potential Pinterest keywords for a nichenot Moz
  • Auto-generating pins from new blog or product pagesnot Moz
  • Scheduling a batch of pins at optimal timesnot Moz
  • Boosting reach of top-performing pins through the Turbo networknot Moz
  • Syncing an e-commerce store's catalog into recurring pin contentnot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Tailwind

  • Pricing is split into separate SEO, Engagement, and Scheduling plans, so full functionality requires the bundle at a higher combined cost.
  • The platform is Pinterest-first, with weaker support for other networks compared to general social schedulers.
  • Credit limits on lower plans (e.g. 50 credits/month) can restrict usage for high-volume pinners without add-on purchases.
  • Turbo engagement relies on a community exchange network rather than organic reach, which may not suit all brands.

Pricing, plan by plan

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Tailwind

Free
  • Pinterest SEO$11.99/month
    • Keyword research
    • Keyword tracking
    • URL-based keywords
  • Pinterest Engagement$11.99/month
    • 2x faster Turbo Pin earnings
    • Unlimited Turbo Pins
    • 90-day Pin boosting
  • Pin Scheduling & Creation$17.99/month
    • Pin creation and writing
    • Weekly automation
    • Smart scheduling
  • All-in bundle$29.98/month
    • All Pin Scheduling, SEO, and Engagement features combined

Which should you pick?

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Choose Tailwind if

  • You need keyword research.
  • You want to start without paying.
  • You work on web, ios, android.
  • You also want smartpin.
Tailwind review

Questions people ask

Is Moz or Tailwind better?
Neither clearly leads. Moz starts at Free and Tailwind at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or Tailwind?
Moz starts at Free and Tailwind at Free.
Does Moz or Tailwind run on more platforms?
Moz runs on Web. Tailwind runs on web, ios, android.
Can I use Moz for free?
Both have a free tier, so you can try either at no cost before committing.
What is Moz best used for?
Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Tailwind is typically brought in for.
What can Moz do that Tailwind cannot?
Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Tailwind covers Keyword research, SmartPin, SmartSchedule, Turbo.

Answered from the vendors’ own pages

Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

Source
Tailwind: Does Tailwind have a free plan?

Tailwind offers a free plan with no credit card required, letting new users try scheduling and pin creation before subscribing to a paid tier.

Source
Tailwind: What does Tailwind cost?

Tailwind sells separate plans for Pinterest SEO ($11.99/mo), Engagement ($11.99/mo), and Pin Scheduling & Creation ($17.99/mo) when billed annually, or a bundle of all three for $29.98/mo.

Source
Tailwind: How is usage metered on Tailwind plans?

Plans include a monthly credit allotment (e.g. 50 or 300 credits) used for AI pin generation and other features; extra credits can be purchased at $10 per 100 or via auto-refill.

Source
Tailwind: Can I cancel my Tailwind subscription anytime?

According to Tailwind's pricing page, subscriptions can be canceled at any time.

Source
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