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Software · head to head

Moz vs Planoly

Moz logo

Moz

Software

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite
Planoly logo

Planoly

Software

Visual social media planning, scheduling, and link-in-bio platform

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush; Planoly the free mobile app tier is limited to 10 uploads per month, too low for active accounts.
  • They diverge on capability: Moz covers Keyword Explorer, Planoly covers Visual grid planning.

Where they differ

Only the attributes on which Moz and Planoly actually diverge.

Attributes where Moz and Planoly differ
AttributeMozPlanoly
Starting priceFree$14/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWebweb, ios, android
Founded2004Unknown

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Only in Planoly

  • Visual grid planning
  • Auto-posting
  • AI content ideas
  • Link in bio
  • DM and comment automation
  • Media library
  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Moz

  • SEO auditsnot Planoly
  • Keyword researchnot Planoly
  • Link buildingnot Planoly
  • Local SEOnot Planoly
  • Competitive analysisnot Planoly

Planoly

  • Planning an Instagram feed grid before postingnot Moz
  • Scheduling and auto-publishing across multiple social networksnot Moz
  • Selling digital products or merch via a link-in-bio pagenot Moz
  • Automating Instagram DM replies for lead capturenot Moz
  • Managing content for multiple clients as an agencynot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Planoly

  • The free mobile app tier is limited to 10 uploads per month, too low for active accounts.
  • Additional social sets and team seats require paid add-ons rather than being included at higher volumes.
  • Auto-posting to some platforms requires a push notification and manual tap to finish publishing rather than being fully automatic.
  • Advanced monetization and automation features are gated behind paid plans with no lower-cost equivalent.

Pricing, plan by plan

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Planoly

$14/month
  • Starter$14/month
    • 1 social set
    • Unlimited uploads
    • 1 user
  • Growth$24/month
    • 2 social sets
    • Unlimited uploads
    • 2 users
  • Pro$47/month
    • 6 social sets
    • Unlimited uploads
    • 6 users

Which should you pick?

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Choose Planoly if

  • You need visual grid planning.
  • You work on web, ios, android.
  • You also want auto-posting.
Planoly review

Questions people ask

Is Moz or Planoly better?
Neither clearly leads. Moz starts at Free and Planoly at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or Planoly?
Moz has a free tier; the other does not. Paid plans start at Free for Moz and $14/month for Planoly.
Does Moz or Planoly run on more platforms?
Moz runs on Web. Planoly runs on web, ios, android.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. Planoly starts at $14/month.
What is Moz best used for?
Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Planoly is typically brought in for.
What can Moz do that Planoly cannot?
Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Planoly covers Visual grid planning, Auto-posting, AI content ideas, Link in bio.

Answered from the vendors’ own pages

Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

Source
Planoly: Does Planoly offer a free trial?

All paid plans include a 14-day free trial before users are charged, letting new users test scheduling and link-in-bio features first.

Source
Planoly: What are Planoly's pricing tiers?

Planoly offers Starter ($14/mo), Growth ($24/mo), and Pro ($47/mo) monthly plans, with lower per-month rates if billed annually; each tier increases the number of social sets and users included.

Source
Planoly: Can I cancel or change my Planoly plan anytime?

Plans can be upgraded, downgraded, or canceled at any time according to Planoly's pricing page.

Source
Planoly: Is there a free version of Planoly?

A free mobile app tier exists with a limit of 10 uploads per month; full scheduling features require a paid plan.

Source
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