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Software · head to head

Brandwatch vs Moz

Brandwatch logo

Brandwatch

Software

Consumer intelligence and influencer analytics

From
On request
Rated
-
Full reviewWebsite
Moz logo

Moz

Software

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brandwatch no pricing is published for any solution or tier; Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • They diverge on capability: Brandwatch covers Social listening, Moz covers Keyword Explorer.

Where they differ

Only the attributes on which Brandwatch and Moz actually diverge.

Attributes where Brandwatch and Moz differ
AttributeBrandwatchMoz
Starting priceOn requestFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, ApiWeb
Founded20072004

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brandwatch

  • Social listening
  • Consumer research
  • Influencer identification
  • Image analysis
  • Trend detection
  • Audience insights
  • Crisis alerts
  • Custom reporting

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Both cover

  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Brandwatch

  • Social listening and brand monitoring across social platformsnot Moz
  • Analysing consumer conversation and sentiment at scalenot Moz

Moz

  • SEO auditsnot Brandwatch
  • Keyword researchnot Brandwatch
  • Link buildingnot Brandwatch
  • Local SEOnot Brandwatch
  • Competitive analysisnot Brandwatch

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brandwatch

  • No pricing is published for any solution or tier
  • No cost driver, minimum or contract length is stated on the pricing page
  • The only route to a figure is scheduling a demo

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Pricing, plan by plan

Brandwatch

On request
  • Consumer Research$undefined/month
    • Social listening
    • Consumer insights
    • Trend analysis
  • Social Media Management$undefined/month
    • Publishing
    • Engagement
    • Analytics

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Which should you pick?

Choose Brandwatch if

  • You need social listening.
  • You work on Web, Api.
  • You also want consumer research.
Brandwatch review

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Questions people ask

Is Brandwatch or Moz better?
Neither clearly leads. Brandwatch starts at On request and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brandwatch or Moz?
Moz has a free tier; the other does not. Paid plans start at On request for Brandwatch and Free for Moz.
Does Brandwatch or Moz run on more platforms?
Brandwatch runs on Web, Api. Moz runs on Web.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. Brandwatch starts at On request.
What is Brandwatch best used for?
Brandwatch is most often used for social listening and brand monitoring across social platforms, analysing consumer conversation and sentiment at scale. Of those, social listening and brand monitoring across social platforms and analysing consumer conversation and sentiment at scale are not what Moz is typically brought in for.
What can Brandwatch do that Moz cannot?
Brandwatch covers Social listening, Consumer research, Influencer identification, Image analysis. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Both handle Cloud deployment, Web support, English language support.

Answered from the vendors’ own pages

Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

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